SEO Consultant & Market News

TIP 1. Set your focus on your clients success.

Stop focusing on sales and start focusing on your client's success! Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about
where they will make their next sale, instead of working on delivering results to the clients they ALREADY have. In so doing, you establish "lifetime" residuals.

Make your client successful and they will literally become part of YOUR sales team.

TIP 2. A difference in your performance is a difference in your profits.

If you are NOT up to speed, you better catch up fast. Truely a difference in your performance is a difference in your profits! If you are not up to speed on solid SEO marketing techniques and methods, start learning now. Take a course or study at a live workshop but however you do it, get your SEO career skills up to speed so you can genuinely help get your customers results. If you can show them a strategy that really puts dollars in their pocket, they'll put dollars in YOUR pocket!

TIP 3. Have confidence in your own strategies and explore profit sharing.

How's your batting average with profit sharing? Don't be afraid to explore this one! If your skills are medium to above average, why not share in the profits yourself? I am referring to offering someone a vertical deal. This would be a deal where you own part of the company in return for making it successful with your SEO skills. Don't brush this off. There are some exceptional deals to be had if you start thinking laterally.

TIP 4. Don't forget community and charitable work.

When's the last time you helped promote a charitable work at NO cost. Build a site and promote it for the literacy council or the Easter Seals Society or your local Rotary Group or your Chamber of Commerce.

Don't forget that this work can OFTEN open unusual and even surprising doors. Help make others successful and you will NOT fail. Many important leaders within your local community will be serving on these committees right next to you!
This is a great way to network and meet new people and help the cause too.

TIP 5. Work on Relationship building and position yourself for success to come.

Watch the latest SEO trends and position yourself to quickly take advantage. The study and practice of SEO has been extraordinary. A few years ago, I never dreamed that my study of optimization would lead to the Internet lifestyle. As a result of our work, we enjoy wonderful repeat business and client loyalty.

If you have not been enjoying good profits, a rewarding lifestyle and being appreciated by your clients, then you need to consider a plan of action.

Tip 6. Set your course of action and get started.

Consider taking a live hands-on SEO workshop which can kick-start your professional SEO career in just a few days of hands-on training. Or if you cannot travel, consider taking an Online SEO Training Course.

Tip 7. Choose which voices you choose to listen to carefully.

You MUST be able to "deliver" and make a difference. Do whatever it takes to get your SEO skills and lateral thinking skills up to speed. In business there are many voices offering free advice. You need to choose carefully who you will listen to.

Tip 8. Run a balanced business.

Are you charging for what your services are worth? There are some folks who charge steeply and don't even know how to get the results. For goodness sakes, if you're good at what you do, make sure you are charging well for your services. You DESERVE fair reward if you're helping other business owners to prosper.
(Some folks are afraid to charge for their work)

Note: The ones that charge steeply but DON'T deliver may make a few dollars initially, but they won't enjoy the customer loyalty, the referral business, and the repeat business that you do, and they won't have a "customer for life" like you will.

Tip 9. Don't forget to recognize and be thankful for the progress you've made.

Yes, this is extremely important. How else can you truly measure your progress unless you benchmark along the way. Be sure to benchmark your victories but even more important, celebrate your CLIENTS' VICTORIES too! After all, you helped bring them about.

Tip 10. Give something back to your community (with gladness).

Look for opportunities to help others who genuinely need help and avoid those who are only after your talents to exploit them. (Trust me, when your SEO talents and success stories increase, you'll have strangers coming out of the woodwork to take you to dinner and wine you and dine you and pick your brain). Proceed with wisdom.

Tip 11. You must be willing to change and take action!

Performing the way you perform now has delivered a certain result. Maybe you're happy with that result. If you're happy with this result, carry on exactly the same way and you should get very similar results. However, if you are NOT happy with your results now, then you must change the way you do things.

Some people go all their life complaining that they would like a better career
or a better position in life and yet they continue taking the same actions and
getting the same results year after year.

Think of it like this...

Same action = same result
Different action = new results

Tip 12. Surround yourself with the high quality people!

Without a doubt, your SEO interests and abilities will make way for many new working relationships. Be sure to carefully choose the people you want to work with. Look for those with whom you can share synergies and be very observant of the skills and abilities within the others that surround you. No single person can operate as effectively as a group of people that work as a team. Learn to choose the right people to work with and recognize the latent strengths and talents that will sometimes be present but initially hidden within the group. Build to your ultimate potential by choosing wisely, encouraging one another and recognizing the talent in one another.

Is a career in SEO right for you?

Are you ready to take your SEO career to the next step?

We would be delighted to meet with you personally and teach you exactly how
search engines work. The beauty of learning new SEO skills, is that it puts you
back into the position of having the power to choose and make your own choices.

Source: http://www.searchengineworkshops.com/articles/career.html

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Web Applications have transgressed geographical boundaries thanks to an ever evolving open global economy. Web apps, a jargon that they are better known by, allows innovative bright ideas from varied sections of the globe to be floated across civilizations opening up new vistas to reach out and be recognized. Business ideas have never had more beneficial breeding grounds, than what is offered now, through progressive thinking applications.

Web Portal Development: Every community, social network, collaboration space, online event is different; this means that growing a successful online social network requires social know-how as well as technical expertise.

• The first step is to conduct a needs analysis and assessment, we start with your business reasons, your customer or constituent, your value proposition and the experience that would deliver it, and derive a plan that covers the interlocking technical, social, and marketing infrastructures necessary for growing successful online social networks as desired.
• At the end of the assessment period, GMI presents a draft Community Software Requirement Specification and Action Plan. This Community Software Requirement Specification is meant to be a living document that is built flexibly enough to adapt to changing circumstances your online social network may face.
• GMI assembles a team of experts who have knowledge of your particular subject domain or market segment, along with experience in organizational development, training, and online facilitation. We work together with your teams to launch, grow, and keep your online social networks healthy.
• GMI provides all the support services you need to nourish your virtual community or online social network until it is self-sustaining, We maintain the efficiency of the working of your site and update it in accordance to the changing trend around it.

Social Networking Website Development: GMI has invested over 400 man years in the competitive social networking arena, building core competency in all aspects of its social network development - from visualization and designing to the implementation of robust frameworks that ensure the smooth functioning of the network. Whether an emerging enterprise or a seasoned player in the field, you can count on GMI's expertise to turn your vision into full-fledged community portals that cater to the ever-increasing needs of this service market, yielding greater revenues and higher dividends.

Ecommerce Website Development: Rapidly growing competition and ever-changing market trends have elevated the need of efficient shopping cart software. There is no end to attractive and accessible features that a successful ecommerce solution must have. Choosing the right Ecommerce Solution provider is an intellectual resolution for your business growth. With our extensive e-commerce experience, we are ideally positioned to help you deliver a comprehensive and effective e-business strategy that will encompass communication, marketing and personnel issues for your company's ecommerce solutions. We specialize in ecommerce development Services such as website promotion, website management and maintenance, ecommerce web site development and design, ecommerce portal development, we can assist you with:

Ajax Development: We offer AJAX to develop applications as it offers the following benefits:

• For enabling specific portions of a web page to be updated without the need to reload the entire page thereby enabling the creation of rich internet applications.
• For utilizating less server resources
• For being cross platform and cross browser compatible.
• For lending desktop-application like experience on web based applications.
• For integrating multiple levels of interactivity on the same page.
• For separating data, format and functioning.
  

• Labels:
• Ajax Development
• Ecommerce Website Development
• Offshore software development
• Social Networking Website Development
• web application development
• web portal Development


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Search Engine Optimization Glossary terms beginning with A:

Absolute Link:

• An absolute link is the entire path to whatever it is your trying to reach.
• An absolute link is the direct and full address to a file on the web.
• An absolute link is also used for linking to other websites.
• An absolute link is a hyperlink that includes the complete URL, consisting of the domain name.
• An absolute link is the full URL link to the target page.

Accessibility:

• Accessibility is ensuring the access of information is available to the widest possible audience.
• Accessibility means access to information for all.
• Accessibility is about giving equal access to everyone.
• Accessibility is something most web designers consider an afterthought.
• Accessibility no current laws in place to enforce it.

AdSense:

• AdSense is people paying to advertise on their own web space.
• AdSense is a programme that lets normal people earn lots of money from their website.
• AdSense is a wonderful opportunity to earn extra capital from the pages of your website.
• AdSense is a context based advertising system that analyses page content to suiting ads.
• AdSense is fit for random traffic and parked domains.

AdWords:

• AdWords are paid advertising in Google rankings.
• AdWords are basically small advertisements that appears for a certain keyword search.
• AdWords are now displayed in the same colour as standard results.
• AdWords are simply those words you pay for to attract clicks.
• AdWords are a great way to enhance site exposure and traffic.

Agent Name:

• Agent Name. Example Google user agent name is Googlebot.
• Agent Name is a process of sending search engine spiders to agent pages, yet sending visitors to what they want to see

AJAX:

• AJAX is a dynamic method in which to communicate with server.
• AJAX is program that Google Maps needs.

Algorithm:

• Algorithm is a method developed to solve a wide variable of problems.
• Algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.
• Algorithm is one method of unscrambling lots of information.
• Algorithm is an equation or, more generally a maths expression.
• Algorithm is the study algorithm is called algorithmics and is the core of all computer science.

All The Web:

• All the Web is a search engine that returns results as fast as any other.
• All the Web is more customizable than most search engines, using skins.
• All the Web is owned by Overture.

Alt Attribute:

• Alt Attributes are HTML elements specified within image tag.
• Alt Attributes is often called Alt Tag, required to provide a text equivalent for an object or image.
• Alt Attributes is for someone without a graphical browser so it can make sense of the image.
• Alt Attributes is one very strong hint to the content of an image.

Alt Tags:

• Alt Tags are used when ever you have an image in your site that is important to the overall massage.
• Alt Tag are basically the description of a said image.
• Alt Tag are text descriptions within a code that describes the image.
• Alt Tag are instructions in the HTML tag that describe graphics.

Anchor Text:

• Anchor Text is visible text in a hyperlink.
• Anchor Text is used to tell search engines and visitors what the page is about.
• Anchor Text is a factor that can increase your search engine rankings for set keywords.
• Anchor Text is important for both internal web site structure and external linking.
• Anchor Text can be optimized both internally and external.

API:

• API is intended to dictate implementation as little as possible.
• API is a set of classes used to store and retrieve site wide configuration.

ASP:

• ASP is designed to empower independent software.
• ASP is purely a microsoft based technology, primarily used on Window NT servers.
• ASP is a free code to create an object system for a content and management system.

Automated Submitting:

• Automated Submitting is an automatic process that takes place to gain a link.

Search Engine Optimization Glossary terms beginning with B:

Back links:

• A Back Link is a HTML link from another site back to your site.
• A Back Link is placed from one webmaster to another.
• A back Link is a link that points to your site.
• A Back Link is very important for SEO purpose.
• A Back Link are also called inward links, in links, inbound links or incoming links.

Bait and Switch:

• Bait and Switch is a tactic where you offer to sell an excellent product at a very good price.
• Bait and Switch is a well known link building strategy, works well with viral marketing.
• Bait and Switch is considered to be a spam technique when used in SEO.
• Bait and Switch is not good for ranking.
• Bait and Switch is advertising something that you do not intend to sell.

Banner Ad:

• Banner Ads are different because they are random.
• Banner Ads are sold as a CPM basis or on a CPC basis.
• Banner Ads are typically bought in-conjunction with keywords.
• Banner Ads can be available for download and placement on a third parties website.
• Banner Ads are straight HTML text ads that appear in a floating windows.

Bid Management Tool:

• Bid Management Tool is a software application that allows advertisers to manage PPC keyword bidding.
• Bid Management Tool is designed to manage extremely large keyword lists.
• Bid Management Tool is a software that will categories your keyword lists.

Black List:

• Black List is part of the spam protection that tells the filter not to allow through.
• Black List is the list of unwanted windows, titles and URL's.

Blog:

• Blog is also known as a web log.
• Blog is your own resume.
• Blogs are a new marketing vehicle.
• Blog is an indirect form to gain clicks to your website.

Body Copy:

• Body Copy is the last part of an ad to be completed.
• Body Copy is where your actual selling is done.
• Body Copy is any printing on the tab sheet other than the tab extension.

Search Engine Optimization Glossary terms beginning with C:

Cache:

• Cache is more expensive than RAM, it is well worth getting a CPU and motherboard with build in cache, in order to maximize system performance.
• Cache is identified by cache key which is build as a dot-delimited.

Cgi bin:

• Your own CGI bin directory you can, you can store custom CGI scripts that you have written yourself or found on the web.
• CGI bin is the custom directory where you normally run your custom scripts.

Clickrate:

• Clickrate is the percentage of expressions that result from clickthrough.

Cloaking:

• Cloaking is often confused with doorway pages.
• Cloaking is serving different content to visitors than the search engines.
• Cloaking is search engine spam.
• Cloaking is were you can set to sets of content.

Conversion:

• Conversion in e-commerce is the result given to a positive sale.
• Conversion is a marketers term used for a site visit.

Cookie:

• Cookie is an element of data that a website can send to your browser.
• Cookie is an "enticement" to get a computer user to visit you.

Cost Per Action: (CPA)

• CPA is a fancy way of dressing up a "Affiliate Program"
• CPA is a very difficult program to track and is expensive.
• CPA is a form of direct advertising.

Cost Per Click: (CPC)

• CPC is the price you pay per click to your website.
• CPC is advertising such as Google Adwords and Overture.
• CPC is a method adopted to gain high volumes of traffic for a set price.

Cost Per Lead: (CPL)

• CPL is good but you must follow up for the sale or its not worth it.
• CPL is a ratio and strategic metric.

Cost Per Order: (CPO)

• CPO is based on every time an order is processed.
• CPO is simply the cost column divided by the number of orders received from that station that day.

Counter:

• Counter stores data to let you look at your site statistics over a set period.
• Counters track web site traffic.

CSS:

• CSS is a very powerful way to make good layout.
• CSS is what gives web sites their layout and colour.
• CSS is supported by all browsers today.
• CSS is a style language that defines layouts of HTML documents.

Custom Error Page:

• A custom error page is a temporary solution.
• A custom error page is called 404b.

Search Engine Optimization Glossary terms beginning with D:

Data:

• Data is the storage of information produced from work effort and is manipulated via applications.
• Data is a source of information gathered in the one place for search purposes.
• Data is lots and lots of information utilized by applications.

Database:

• A database is a structured collection of information or data.
• A database is one component of a database management system.
• A database of information is represented one way and one way only.

Database Driver:

• A database driver is just the name of a Java class in X.
• A database driver is there to select all values to their initial state.
• A database driver is easy for the person skilled in the arts.

Database Generator:

• A database generator is assumed to use a memory.
• A database generator is for accessing multi-level databases.
• A database generator is proportional to the size and complexity of the database schema.

Daughter Window:

• A daughter window is an optional creative component and is spawned from 120 x 90 buddy list unit.
• A daughter window is a 350 x 300 pixel browser which opens up direct when a visitor accesses you web page.
• A daughter window is a new browser window, usually smaller than the existing browser window that pops up when clicked on.

Deep Submissions:

• Deep submissions are normally allowed for paid listings only.
• Deep submission is the submission of many pages deep in the pages of a website.
• Deep submission are found during deep indexing of a particular web page.

Directory:

• Directories are a good place for research on topics.
• Directories are like catalogues of collective information.
• Directories are becoming very popular amongst web developers.

Domain:

• Domains are internet addresses to websites.
• Domains can be Top Level or Country Code.
• Domains must be registered first before use.

Doorway Page:

• A doorway page a an HTML page on your website to get better listings at the search engines.
• A doorway page is a page that redirects to another page.
• A doorway page is build to rank high for a particular keyword or phrase.

Dynamic:

• Dynamic is that it will always be measurable.
• Dynamic is a built in prefix operator.
• Dynamic is specified.

Dynamic Rotation:

• Dynamic rotation is standard on most CAD applications.
• Dynamic rotation lets different users see different ads on the same page.
• Dynamic rotation allows ads to be viewed on different location on a single web page.

Refer - http://ezinearticles.com/?Part-D---a-to-Z-SEO-Glossary-of-Terms-and-Definitions.&id=1300292

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WASHINGTON (Reuters) - Google and Yahoo face intense U.S. Justice Department scrutiny of their deal to share some advertising revenue, and the heat will likely increase under a new administration, antitrust experts said.

Google, with more than 60 percent of the Web search market, and Yahoo, with 16.6 percent, announced a deal last week that would allow Yahoo to place Google ads on its site and collect the revenue.

The firms said Yahoo's cash flow could grow by $250 million to $450 million (127 million to 229 million pounds) in the first year under the deal, which Yahoo sought as an alternative to software giant Microsoft's $47.5 billion buyout offer.

Yahoo and Google describe the deal as very limited. "These are still independent companies who will continue to compete aggressively," said Yahoo lawyer Hewitt Pate of law firm Hunton and Williams.

But the deal has raised eyebrows among antitrust lawyers.

Bruce McDonald, a Jones Day antitrust attorney and former deputy assistant attorney general, pointed out that the arrangement could lessen Yahoo's incentive to compete vigorously against Google because Yahoo would collect revenue no matter which company placed an advertisement.

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June 20 (Bloomberg) -- Google Inc., owner of the most popular Internet search engine, may have some unlikely allies in defending its proposed partnership with Yahoo! Inc.: the very advertisers that critics say may be hurt by the deal.

Microsoft Corp., the software maker that tried to buy Yahoo, and lawmakers argued that the agreement announced last week may reduce competition in Internet marketing and raise prices. Some customers say the arrangement for Yahoo to show ads sold by Google actually may lower their costs because Google ads do a better job targeting Web users.

``The agreement between Yahoo and Google should help the relevancy of our advertising on Yahoo, which should actually make the dollars we spend more efficient,'' said Geoff Atkinson, vice president of tactical marketing at online retailer Overstock.com Inc. in Salt Lake City.

The views of advertisers may help determine whether the tie- up between the two biggest Internet ad companies passes U.S. government muster. Google already gets $7 of every $10 spent on sponsored search links in the U.S., according to researcher IDC in Framingham, Massachusetts.

Google, based in Mountain View, California, and Yahoo, in nearby Sunnyvale, say they will wait up to 3 1/2 months for a Justice Department review before closing the deal.

Waiting will give executives time to address concerns and avoid forcing the government to sue to halt the transaction, said antitrust lawyer Glenn Manishin at Duane Morris in Washington.

Government Review

``We are looking at the proposed transaction,'' Justice Department spokeswoman Gina Talamona said. She declined to comment further.

Google Chief Executive Officer Eric Schmidt said last week the deal will improve the relevance of ads on Yahoo's pages, so customers are more likely to buy. Yahoo CEO Jerry Yang forged the agreement, which Yahoo says may add $800 million in annual sales, after merger talks with Microsoft collapsed.

Google fell $2.18 to $560.20 on the Nasdaq Stock Market yesterday and has lost 19 percent this year. Yahoo, the second most popular search engine, slipped 18 cents to $22.73. Yahoo spokeswoman Diana Wong declined to comment. Google's press office didn't return e-mails.

Among those questioning the deal are Senator Herb Kohl, a Democrat from Wisconsin, who said June 12 that the partnership raises ``important competition concerns.''

`Makes It Easier'

Representative Joe Barton, a Republican from Texas, sent Yang a letter this week with eight questions about it. Harry Alford, head of the National Black Chamber of Commerce in Washington, said in an e-mail last week the arrangement would hurt small businesses that advertise online.

Eric Parkinson, who runs distribution at Empire Film Group Inc. in Beverly Hills, California, disagrees. He said he sees advantages for his company in the Google-Yahoo pact.

``When it comes to online advertising, it's simpler to reach people if the access to the marketplace is controlled by fewer sources,'' said Parkinson, who has released more than 800 movies and is best known for marketing ``The Terminator.'' ``As the market matures and the number of players consolidates, it actually makes it easier.''

Parkinson plans a $750,000 Web campaign for the Sept. 5 release of ``Hounddog,'' a drama starring Dakota Fanning.

Customers will flee if Google abuses its power, Parkinson said. ``If it turns out that Google becomes the bully of the marketplace, hopefully someone will step in and not be a bully,'' he said.

Zappos View

Darrin Shamo, who manages search ads for Zappos.com Inc., the shoe retailer in Henderson, Nevada, said he and his staff have concluded that prices won't change much because of a Google- Yahoo partnership.

Read Full News at - http://www.bloomberg.com/apps/news?pid=20601103&sid=aC75mgm67PNc&refer=us

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