Internet Explorer Protected mode and Vista Support

Internet Explorer Toolbar Development

Some of the key Purposes of toolbar usages are as follows:

  • For easy navigation of websites.
  • For easy navigation of search keywords.
  • For keeping the bookmarks of the websites.
  • For creation of toolbar buttons by dragging and dropping the URLs
  • For Blocking the Popup
  • For giving notifications to users for IE Events
  • For capturing the contents of webpage
  • For getting the content of RSS Feeds.
What is Internet Explorer Protected in VISTA?
Internet Explorer's Protected Mode is a new feature in Microsoft Vista Operating System, and is one of the pieces of User Account Control (UAC). Protected mode is designed to protect the computer by restricting the parts of the system that code running in the IE process can affect. If a malicious web page exploits a code-injection bug in IE or an IE plug-in, that code will not be able to do damage to the system.

Vista introduces a new attribute on securable objects called the mandatory integrity level. There are four levels:

• System: Used by OS components, should not be used by applications.
• High: Processes that are running elevated with full admin rights.
• Medium: Processes launched in the normal fashion.
• Low: Used by IE and Windows Mail to provide protected mode.

The information that Windows keeps about a process includes which integrity level it was launched with. This level can never change once the process is started, it can only be set at the time the process is created. A process's integrity level has three main effects:
  1. Any securable objects that the process creates get that same integrity level.
  2. The process cannot access a resource whose integrity level is higher than the process's own level.
  3. The process cannot send window messages to a process that has a higher integrity level.
To determine if our extension is running in a protected mode IE process, we use IEIsProtectedModeProcess which will return the BOOL Parameter whether protected or not.

How to develop a toolbar for and VISTA support?
Most of the plug-ins need Registry and/or File system access for reading and/or writing operations, these operations can be done without problem when Internet Explorer Protected mode is Disable.

When protected mode is enabled, an extension can only write to a few directories under the user's profile. There are special low-integrity directories under the TEMP, Temporary Internet Files, Cookies, and Favorites directories that are writable. Internet explorer also has some compatibility shims, which virtualizes other commonly-used directories. I haven't seen a full list of those "common directories Write operations to those directories will be redirected to a subdirectory of Temporary Internet Files. If an extension tries to write to a sensitive location, like the Windows directory, the operation will fail.

Developers need to use VISTA SDK for getting the File system Writable Location for downloading any files OR for doing any File system operations.

VISTA SDK can be downloaded at

How to Enable / Disable Internet explorer Protected Mode?
From control panel open your Windows Login User account settings from those settings…
Click on Turn User Account Control on or off

From that Screen make sure Use User Account Control (UAC) to help Protect your computer option is Un-Checked for Disabling Internet Explorer Protected mode (Once settings is changed you must need to Restart your PC).

Toolbar Development
Internet Explorer Toolbar Development
Custom IE Toolbar Development
Firefox Toolbar Development
Toolbar Development india

Refer: Internet Explorer Protected mode

Optimizing Your Site When It's Huge

How do you optimize your site for the search engines when you have hundreds of thousands of pages of content? That's a big job and can get increasingly difficult as the days pass and more pages are created. It doesn't have to be as difficult as it seems though.

At Pubcon in Las Vegas, Mike McDonald of WebProNews caught up with Bill Hunt, CEO of Global Strategies International, a search engine marketing consultancy firm that specializes in global enterprise companies. They talked about some things that companies can do to simplify their search engine marketing efforts when their sites are huge. Hunt spoke a little about this at the PubCon session called "Discover Techniques Used by Enterprise-Level SEOs/SEMs", but talked a little more about it with Mike.

So What Do the Big Boys Use?

Companies with millions of pages often leverage all the different properties of partners they have and use them to get links. One way Bill talked about doing this is getting partners to link to specific pages instead of your homepage. He gives an example of a company like IBM sponsoring events. These event pages would have IBM logos linking to, but what IBM could do is talk to the people running the event page and ask them to link to a more topical page instead of their homepage. If it was for a supply chain management event, they could link to a supply chain management page.

Another example would be OEM partners. You can have them link to the appropriate channel of your site instead of the homepage. The more partners you have, the bigger impact this kind or reaching out will make on your search engine marketing efforts. Bill says to just go out and see who's linking to your homepage and simply ask them to change the link. And if they're your partner, they're more likely to comply.

Affiliate Issues

A large company is bound to have some affiliates, and you probably don't want to step on any toes in cases like these. Bill suggests looking at the combination of paid and organic data that's out there and turning off paid words if they've got a good organic ranking. Bill says to ask yourself "Is there cannibalization?"

When working with companies that have a lot of channel partners and brands themselves you have to understand what the cost is of having that affiliate partner, he notes.

A lot of big companies (like Intel) are starting to use "co-op dollars" or subsidize their channel partners work by saying: Here's a list of words you can use, here's some acceptable copy and if you use those, we'll pay "X" percentage like they do with the Intel Inside program. It subsidizes and you get almost twice the amount of budget.

"Sit down and do the math," says Bill. Does it make sense to compete or does it make sense to subsidize? Or do you not need to do anything at all? Subsidizing your partners is a big win for them and you let them do all the heavy lifting.

Organizing Big Sites for SEO

For Big sites with many pages, Mike asked Bill for some tips to keep them organized and pointed in the right direction. Bill offered the following advice.
Bill Hunt

The first thing is to take your words and tier them (such as three tiers). Bill returns to IBM as an example of having 53 million pages. You can't do SEO on all of those outside of using templates. Tier the words...take 100 words for example, and assign them each a page and monitor how those are doing. Use the page it meeting the criteria or is it not? Focus on making sure those primary phrases are there.

Another big issue is whether or not you are actually getting indexed. Bill says to use XML sitemaps and run your own spider to "make sure you're not getting trapped out."

Using templates is big though. Bill says he has clients that have hundreds of thousands of pages, but they can fit neatly into five templates. "Optimize five templates, and anything that's built in that template is search-friendly out of the box." It's not quite perfect, he says, but it's about 80% there, and then you can fine-tune it. I would also add that a good amount of internal linking in large sites is probably a good idea as well.

A huge site with tons of content would appear to be a gargantuan task when it comes to SEO, and without organization, it can be just that. Considering the advice Bill Hunt has offered though, it doesn't have to be as intimidating of a process as it appears on the surface.

Internet Marketing Blogs that Beg to be Bookmarked

Let's face it, Blogs on the topic of Internet marketing are a dime a dozen. Everyone and their dog seems to have one. I'll be the first to admit it takes a lot to impress me. Some blogs are just boring and uneventful. But then there are some that make me want to come back again and again.

So, what are the qualities of a great blog? Well, for me it's one that offers me something of value, whether that be in the form of valuable information, or points me in the direction of free products or services. It's all about me. By the same token, I do appreciate a blogger with a sense of humor or strong personality. If you're stiff and mechanical it's just not for me. Show me who you really are and what makes you tick.

One final point. Don't forget about design. Blogs that are easy on the eyes, uncluttered and simple get my vote every time. If it has a black background and white text, I'm out of there in a big hurry.

So, who has some of the best blogs online today? So glad you asked. Listen closely as I enlighten you and point you in the right direction.

1) Willie Crawford:

An experienced online marketer, Willie is considered one of the world's leading Internet marketing experts. Listen to Willie, he "walks the talk" and can teach you a lot about the world of online marketíng.

He also has a radio show at:

2) Michael Fortin Blog:

Copywriting and marketing tips from a man who is too brilliant for words. Michael is an expert copywriter who has done work for John Reese and many of the other top marketers. Without good copy you can't sell a thing, so learning all you can about persuasive writing is a must for your to do list. Also see:

3) Skip Mcgrath:

If Ebay is your thing then Skip's blog is a must. An expert at selling items on Ebay, and an experienced author of several books, Skip covers all of the ins and outs of earning money with Ebay.

4) Jensense:

Jennifer helps you to make sense of contextual advertising and helps publishers to earn more money. Topics include Google Adsense and other similar contextual ad programs.

5) Marketing Pilgrim:

Originally launched by Internet marketer Andy Beal way back in 2005. This blog covers the latest marketing news, reviews and other items related to online advertising.

6) Yahoo Publisher Network:

Everything you ever wanted to know about Yahoo's Publisher Network but were afraid to ask. All of your questions are answered here.

7) Matt Cutts:

A Google employee since 2000, Matt discusses all things Google on his Blog. He also covers search engine optimization and other interesting gadgets he runs across online. If Google is your thing, all is revealed here.

8) Bruce Clay:

Since 1996 way before it was cool to be on the net Bruce Clay has been teaching those about search engine optimization and online marketíng. He really knows his "stuff" and you can tell that by his concrete informative posts which go into great detail.

9) Clickz:

Clickz always has the latest dish on Internet marketing. Serving news and expert advice since 1997.

10) Jim Edwards:

Jim Edwards blog "I Gotta Tell You" is a multi-media blog. Covering numerous topics related to makíng money onlíne, Jim always has a funny story to tell. He has a strong personality, so if you like that you'll enjoy Jim's blog.

11) Marnie Pehrson:

Marnie is the creator of and covers all things related to article marketing and other online marketíng strategies. Again, she's been online for years and has much wisdom when it comes to gaining traffic from your short articles.

12) Google Adsense:

If you use Adsense by Google to generate an income you'll want to subscribe to this blog. Tons of tips and tutorials to improve your earnings.

13) Search Engine Diva:

Ginette Degner has been providing search engine optimization and Internet marketing consulting for over 16 years. She's good and also has a great sense of humor.


When you talk about Internet marketing you can't forget about John Reese. The only online marketer I know of who made a million dollars in one day when he launched his Traffic Secrets course.

15) Joel Osborne:

Joel has been making a living online for the past several years and has numerous web sites and products. Another expert when it comes to learning how to improve traffic and sell online.

16) Jonathan Leger:

Jonathan Leger has been earning a living online since 2004. His blog discusses search engine optimization, Adsense and online marketíng.

17) Pay Per Click Journal:

This blog is written by the website marketing experts at Brick Marketing. They cover all aspects of pay-per-click search engine marketing.

When it comes to marketing online there are plenty of blogs that can keep you up to date on the latest and greatest trends. This is just a small sample of what's out there. Make sure that no matter whose blog you're reading, that they thoroughly know and understand the topic they're discussing. If not, you're just wasting your time, and if that's the case you might as well be reading your dog's blog. But who knows it just might be more interesting.

About The Author
By Merle - The pay-per-click Authority when it comes to paid search engine advertising. With helpful articles, how-to's and tips that will help you make the most from your advertising investment. Download a Free "How To" ebook by subscribing to our ezine at .

Google Homepage

Google is finally celebrating its 10th birthday and here is a glimpse at how the Google home page has evolved from 1998 to 2008.

Google Home Page 1998

Google Home Page 1998

Google Home Page 1999

Google Home Page 1999

Google Home Page 2000

Google Home Page 2000

10 Most Useful Free Google Marketing Tools

Google is celebrating its 10th anniversary
this year. Happy Birthday Google!

One way Google is celebrating this event is
thru funding 10 million dollars for the idea
that can help the most people. An idea that
could have the most impact on our world.

It’s an ingenious way to celebrate Google and
what it stands for… a birthday gift to everyone.

You can find out more about Google Impact Project
here: 10 to the 100

Google Has Already Impacted Many People

Like a lot of webmasters and marketers out there,
I am very grateful to Google. Mainly because
Google has been very good to me and has made
my online livelihood possible with organic
rankings, Adsense revenue, Adwords…

Maybe I could have done it without Google,
but it would have been a much more difficult job.
And it’s very hard to imagine a world without

It’s also hard to believe Google has only been around
for 10 years… it has made all the difference to
my online marketing. I have used Google and Google
Tools every day for the last six or seven years.

And it seems Google is only getting stronger and
better. The new Google Chrome browser will only
add to the long list of Google’s helpful offerings
to the public.

With this thought in mind, here is my (biased)
list of the most 10 useful marketing tools Google
has produced.

10 Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on
the Internet. It would be hard to imagine a web
without Google. For that matter, it would now be
hard to imagine a world without Google. As frightening
as that may seem to many people, it is none the
less true.

For better or worst, Google has permeated into almost
every aspect of our everyday life. Being Googled is
now a common expression and an act carried out by
millions of users around the world each day. New
Google products and services are coming on stream
at a staggering pace, further increasing Google’s
impact on our lives.

Despite this dominating presence, many people still
don’t realize Google offers some excellent free marketing
tools for marketers and webmasters. Marketing tools which
can prove extremely valuable to any webmaster or marketer
trying to promote their sites or products online. Useful
tools that will make your promotions easier and much more

Don’t be fooled by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run
services and marketing tools. Here’s a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the
webmaster. Google Analytics gives you a daily snapshot
of your web site. Google Analytics analyzes your traffic,
where it comes from and what it does once it enters your site.
You can monitor up to three sites for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.

You may be placed on a waiting list for this highly in
demand service from Google.

Google Analytics

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

Google Sitemaps

3. Google Alerts

Be notified when someone or another site lists your site
or mentions your name. Great way to keep track of all your
online activities. Great way to monitor all your online
business interests and products.

Google Alerts

4. Google Froogle

Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products,
it should be studied and analyzed. Optimizing your
site’s content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to
list or display products on your site. Froogle will
spider your site and display your prices and products
to thousands of targeted customers. That, as they say,
is priceless.

Google Froogle

5. Google Checkout

Not exactly free but for those marketers who use AdWords
- for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google
brand name has built up.

Over time marketers may find this tool to be very
effective and valuable.

Google Checkout

6. Google eBlogger

Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.

Google eBlogger

7. Google Toolbar - Enterprise Version

Try the new enterprise version of the Google Toolbar
for your company or business. Integrates countless
features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…

Keep in mind, Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of
your own pages, it is even more important to know the PR of
your competitor’s pages. You can use the toolbar to get
the PR of each page you’re visiting. Extremely helpful
information for webmasters and marketers to know when
forming online linking or business arrangements.

Google Toolbar

8. Google Groups

Every marketer knows the important of having a large
contact list of people with a similar interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal.

Google groups is another form of social and business
networking that every marketer should be aware of and

Google Groups

9. Google Adsense

One simple way to monetize your web content is to
use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) Adsense
can be a painless way to earn extra income from
your site.

For professional marketers using the Adsense system can
supply a tremendous amount of marketing information on the
keywords in their particular niche. It keeps the
marketer informed on what keywords are being bid
on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.

Google Adsense

10. Google Docs

A recent addition to Google’s stable of free products.
Google Docs ( is a full featured online writing
editor with spellcheck and great collaborating features.
It also lets you publish your content directly to your blogs.
One feature that may be of interest to marketers, it lets
your save files in the popular download format of PDF.

Lets face it, until video takes over the web in four
or five years time - the written word is still king on the
net. It is the medium that markets, promotes and sells
your content or products. Writely will help you write better.

Google Docs

Honorable Mention - Google Trends

This Google program will let you search popular trends,
important for marketers searching for the latest hot
product to promote. You can also break down these trends
by different regions.

Google Trends

Final Note

Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.

Original Source:

Search Engine Optimization (SEO) Services are the Best Option to Maximize your Business ROI

With more people using Search Engines to explore the World Wide Web, Search Engines are playing a significant role in search activity. Search engines have laid down a new platform of marketing, “internet marketing”. Thousands of firms world wide are competing for customers has entitled Search Engine Optimization (SEO) as an integral part of their internet marketing strategies.

Search Engine Optimization (SEO) is the latest drone in the click away world today. SEO is gaining prominence as it not only promotes your website aging and memory loss also helps in getting leaps and bounds of traffic. SEO is the technique of shinning a light on an otherwise least searched website and making it most searchable.

Search Engine Optimization (SEO) is a technique which helps you to build a global customer base. Search engine friendly website is more user friendly, reaching the target audience easily. SEO by and large serves as a preeminent web advertising bargain.

The need of the hour to capitalize on how to use search engines to target your niche markets & your prospective clients as:

• At least 80% of the traffic emanates from a particular Search Engine to find goods, supplies & services online.

• Trafficking Patterns: Google: 63%, Yahoo: 21%, AOL: 2%, MSN/Live: 9%, Ask: 3% Others: 2%.

• 75% of Internet users generally have an intention of purchasing a product or service when using search engines.

Guidelines to adhere to when selecting the professional SEO services:

Pre-Contract Guidelines:

• Do not be misguided with firms which guarantee your website getting ranked 1st position in search engines.
• Do not talk to the sales people of the SEO company, talk directly to the SEO experts and find out what exactly they will be working on your site
• Research to find the SEO Company’s existing clients base and verify the actual results if possible.
• The SEO Company should be transparent and should be reliable.

Contract Guidelines:

• Do not allow the SEO Company to use any spamming techniques such as hidden text, doorway pages, mirror sites, hidden links, excessive keyword usage and link building.


Five Steps to Effective Keyword Research

There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.

The keyword research process can be broken down into the following phases:

Phase 0 - Demolishing Misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your Attack
Phase 5 - Rinse, Wash Repeat

Phase 0 - Demolishing Misconceptions

Over the years, we've had the opportunity to work with a wide array of wonderful clients. And as different and diverse as their sites and the individuals running them may have been, many had one thing in common: they were self-proclaimed keyword research mavens right out of the gate.

Or so they thought.

One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.

This is due to site owners evaluating their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. If they did, they wouldn't need you. When describing your site or product, break away from industry speak. Your customers aren't searching that way and if you center your site on these terms, they'll never find you.

Another misconception is that generic or "big dollar" terms are the most important for rankings, even if the term you're going after has nothing to do with your site. Imagine a women's clothing store trying to rank for the term "google". Sure, thousands of searchers probably type that word into their search bar daily, but they're not doing it looking for you. They're looking for Google. Being ranked number one for a term no one would associate with your site is a waste of time and money (and it may get you in trouble!). Your site may see a lot of traffic, but customers won't stick around.

Phase 1 – Creating the list and checking it twice

The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.

The trick is to start slowly.

The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.

If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to take a peek at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.

Phase 2 – Befriend the keyword research tool

Now that you have your list, your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.

In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.

By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.

There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of our personal favorites:

Overture Keyword Selector Tool: Overture's Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lists alternative search terms you may have forgotten about. Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, "boots" and "boot" would appear under one category of "boot". This can sometimes cause problems.

Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.

Trellian Keyword Discovery tool: This is a fee-based tool where users can ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are impacted by seasonal trends (mostly useful for PPC).

Google AdWords Keyword Tool: Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.

Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list. Again, another way to locate synonyms you may have forgotten.

If those don't tickle your fancy, we'd also suggest Bruce Clay's Check Traffic tool, which estimates the number of queries per day for that search term across the major search engines.

Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.

Understanding the competition tells you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how strong are those sites' rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Basically, is that word or phrase even worth your time? If it's not, move on.

While you're testing your new terms, you may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.

Phase 3 – Finalizing your list

Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.

We recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.

The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.

Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.

For example, say you are a company that specializes in cowboy boots. It may be natural for your site to focus on the broad search terms "boots" and "cowboy boots". These words are important because they tell the search engines what you do and may increase your visitors, but the traffic you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional cowboy boots, stiletto cowboy boots, toddler cowboy boots, suede cowboy boots or women's cowboy boots? By only targeting broad terms, customers won't know what you offer until they land on your site.

Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your cowboy boots site may be "men's cowboy boots", "blue suede cowboy boots", "extra-wide women's cowboy boots", etc. Broad search terms may bring you the higher levels of traffic, but it's targeted, buying-oriented terms like these that will maximize conversions.

Phase 4 – Plan your attack

So you made your list of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!

Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.

We typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.

Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:

  • Title Tag
  • Meta Description Tags
  • Meta Keywords Tag
  • Headings
  • Alt text
  • Anchor Text/ Navigational Links

You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.

Phase 5 - Rinse, Wash, Repeat.

Congratulations. Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?

Unfortunately, no. As your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.

Good luck!


Successful SEO Begins With Keyword Research and Analytics

Many webmasters / online marketers make a common mistake when they begin doing business onlíne. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking the back of their business, well before they start to see any real success in their business.

In my years of helping online marketers promote their businesses, I have seen business models that seemed to have all of the elements necessary to ensure great success. And unfortunately, I have seen many of these perfect business models fail miserably, because their owners failed to honor their business with a realistic promotional plan.

Putting The Cart Before The Horse

Most people begin to err when they begin to promote their new business.

Just recently, I spoke with an individual who started a business in a pretty competitive field. I don't view heavy competition as being a bad thing. In fact, I find that there are often enough customers in any niche to support the additional competitors, especially when a new competitor answers a need not served by the current players.

The individual to whom I refer made his mistake by focusing 95% of his advertising budget on Search Engine Optimization (SEO), before he even knew what keywords would help him to be profitable in his business! He has so far blown $9,500 of his $10,000 to optimize his website for the search engines, and he still does not know what keywords will drive traffic to his website, leading to sales conversions for his website.

His "backwards" approach has left him with only $500 in his budget, with little hope for his future. He now emails me 4-5 times a week, always in a state of utter panic. All I can tell him is to be patient, since he has to learn how to "bootstrap" his way to success, now that he has no budget left to build strong and fast.

Test Your Copy First

Search Engine Optimization should "never" be a business' first step in the promotíon process. Although SEO can bring great rewards, it can also be very expensive to implement. Look at it this way. What good is search optimization if you have optimized for the wrong keywords?

The first step in the promotíon of any business should be focused on attracting potential customers to one's website.

The marketer needs to put human eyeballs on the website, so that they can test and tweak their sales copy for greater sales conversion.

Until a website has seen several hundred visitors, the sales copy should not be changed or tweaked. Sales copy should always be tested against a large statistical group of visitors, in order to ensure that the copy is given a fair and realistic test.

If the online marketer has a bit more money to start the process, often the best spent money will be to hire a professional copywriter to write the sales copy for the website. Professional copywriters have a skill, and that skill is to create the words that will drive people to buy what you are selling.

"Test Traffic" Is Important To The Process

Most Internet Marketing newbies are still focused on getting those first few hundred visitors to their websites.

At this point, there are systems like Link Referral and Traffic Swarm that can help the new business owner bring in a bit of traffic to their website. In a test with Link Referral, I am seeing 250 visitors per month. The neat thing about systems like these is that other members will review your website and provide good advice on how to improve your website, if necessary. Membership is free for both systems, with an option for paid upgrades.

The Law Of Attraction

While the traffic exchange systems mentioned above can send some traffic to your website, you are not going to get rich participating in those systems.

Once you have positioned your website to convert visitors to buyers, it is time to start attracting a larger number of visitors (potential customers) to your website.

There are a number of ways to do this, but two of the most effective are: Article Marketing and Pay-Per-Clíck Advertising.

Article Marketing

Mark Silver recently produced an exceptional home study course about writing articles that will help you be much more successful in your article marketing activities.

Just last week, a fríend of mine told me that he has not promoted his website in over a year, yet he noticed that his website has a steady stream of traffic to it, from the three-dozen articles that he wrote and distributed in 2006 and 2007. He said that his ebook continues to produce new sales each and every month, and the only thing he can really attribute those continuing sales to is the articles that are available on the Internet that are promoting his website and ebook.

Article marketing, in and of itself, is a promotional tool that will allow a marketer to bring regular visitors to his or her website, and if the website does its job well, then the website will be able to convert those visitors to buyers. This is important, because all businesses need money coming into a website early, to ensure that the business can survive financially, until the long-term "recipe for profit" can be found and duplicated reliably.

Pay-Per-Click Advertising

Pay-Per-Clíck (PPC) advertising is a process where you bid on keywords in the major search engines, through Google Adwords, Yahoo Search Marketing, etc. You tell the search engine companies what words you desire to bid on and how much you are willing to pay for a visitor, and the highest bidders for that keyword phrase will be shown above and to the right of the free results in the search engine results pages.

Keyword research, utilizing systems like Word Tracker, or my favorite, NicheBot will enable you to brainstorm keywords and get a good idea of which keywords might be more profitable for your business.

By utilizing Google Analytics or Yahoo's Panama Full Analytics (traffic analysis), an online marketer can follow a visitor from the search engine to the marketer's sales page. Where this is important is it enables an online marketer to uncover the essential business knowledge of which "keywords" will bring people into a website and help convert those visitors into customers.

Essential SEO Knowledge

What one must keep in mind is that some keywords will deliver visitors who will never buy, while other keywords will deliver visitors who are extremely likely to buy. This one paragraph holds within it the secret to a successful SEO strategy. This is the essential knowledge that a marketer should have, before engaging in any Search Engine Optimization campaign.

Like I said previously in this article, "Although SEO can bring great rewards, it can also be very expensive to implement."

If you are going to spend a lot of money to optimize your website for the search engines, doesn't it make much more sense to target the keywords that will actually help you to earn back your investment?

The Backwards Thinking

The backwards thinking I referred to in the beginning of this article was the idea that many people put SEO in front of their keyword research, keyword tracking and keyword conversion statistics.

An industry I like to pick on is the travel industry. To rank well for the solitary keyword "travel" in the search engines requires an astronomical SEO budget. But most people seeking travel information are looking for something just a bit more specific, like: Disney vacations, Hawaii vacations, and European travel.

So long as a keyword has been proven to convert visitors and sales, then it makes sense to optimize for that keyword. But you will never truly know which keywords will convert visitors and sales, until you have invested some of your budget into pay-per-clíck advertising and traffic analysis.

Once the necessary "keyword" knowledge is in hand, then the marketer can make an investment into search engine optimization for those keywords that can actually make them money, and with good SEO deployment, the marketer can find that they can actually capture a lot of the search engine traffic for specific keywords through the search engines' free listings.

About The Author
Bill Platt has offered article marketing services on the Internet since 2001 at - As an extension of his article marketing service, he has developed a process he refers to as "Karma SEO". After two years of testing his Karma SEO philosophy, Bill has reached an understanding of how he can finally provide Pay-For-Performance SEO Services. We don't have to pay Google for traffic... They give it to US for FREE!

12 Tips to help build the foundation for a new SEO career

TIP 1. Set your focus on your clients success.

Stop focusing on sales and start focusing on your client's success! Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about
where they will make their next sale, instead of working on delivering results to the clients they ALREADY have. In so doing, you establish "lifetime" residuals.

Make your client successful and they will literally become part of YOUR sales team.

TIP 2. A difference in your performance is a difference in your profits.

If you are NOT up to speed, you better catch up fast. Truely a difference in your performance is a difference in your profits! If you are not up to speed on solid SEO marketing techniques and methods, start learning now. Take a course or study at a live workshop but however you do it, get your SEO career skills up to speed so you can genuinely help get your customers results. If you can show them a strategy that really puts dollars in their pocket, they'll put dollars in YOUR pocket!

TIP 3. Have confidence in your own strategies and explore profit sharing.

How's your batting average with profit sharing? Don't be afraid to explore this one! If your skills are medium to above average, why not share in the profits yourself? I am referring to offering someone a vertical deal. This would be a deal where you own part of the company in return for making it successful with your SEO skills. Don't brush this off. There are some exceptional deals to be had if you start thinking laterally.

TIP 4. Don't forget community and charitable work.

When's the last time you helped promote a charitable work at NO cost. Build a site and promote it for the literacy council or the Easter Seals Society or your local Rotary Group or your Chamber of Commerce.

Don't forget that this work can OFTEN open unusual and even surprising doors. Help make others successful and you will NOT fail. Many important leaders within your local community will be serving on these committees right next to you!
This is a great way to network and meet new people and help the cause too.

TIP 5. Work on Relationship building and position yourself for success to come.

Watch the latest SEO trends and position yourself to quickly take advantage. The study and practice of SEO has been extraordinary. A few years ago, I never dreamed that my study of optimization would lead to the Internet lifestyle. As a result of our work, we enjoy wonderful repeat business and client loyalty.

If you have not been enjoying good profits, a rewarding lifestyle and being appreciated by your clients, then you need to consider a plan of action.

Tip 6. Set your course of action and get started.

Consider taking a live hands-on SEO workshop which can kick-start your professional SEO career in just a few days of hands-on training. Or if you cannot travel, consider taking an Online SEO Training Course.

Tip 7. Choose which voices you choose to listen to carefully.

You MUST be able to "deliver" and make a difference. Do whatever it takes to get your SEO skills and lateral thinking skills up to speed. In business there are many voices offering free advice. You need to choose carefully who you will listen to.

Tip 8. Run a balanced business.

Are you charging for what your services are worth? There are some folks who charge steeply and don't even know how to get the results. For goodness sakes, if you're good at what you do, make sure you are charging well for your services. You DESERVE fair reward if you're helping other business owners to prosper.
(Some folks are afraid to charge for their work)

Note: The ones that charge steeply but DON'T deliver may make a few dollars initially, but they won't enjoy the customer loyalty, the referral business, and the repeat business that you do, and they won't have a "customer for life" like you will.

Tip 9. Don't forget to recognize and be thankful for the progress you've made.

Yes, this is extremely important. How else can you truly measure your progress unless you benchmark along the way. Be sure to benchmark your victories but even more important, celebrate your CLIENTS' VICTORIES too! After all, you helped bring them about.

Tip 10. Give something back to your community (with gladness).

Look for opportunities to help others who genuinely need help and avoid those who are only after your talents to exploit them. (Trust me, when your SEO talents and success stories increase, you'll have strangers coming out of the woodwork to take you to dinner and wine you and dine you and pick your brain). Proceed with wisdom.

Tip 11. You must be willing to change and take action!

Performing the way you perform now has delivered a certain result. Maybe you're happy with that result. If you're happy with this result, carry on exactly the same way and you should get very similar results. However, if you are NOT happy with your results now, then you must change the way you do things.

Some people go all their life complaining that they would like a better career
or a better position in life and yet they continue taking the same actions and
getting the same results year after year.

Think of it like this...

Same action = same result
Different action = new results

Tip 12. Surround yourself with the high quality people!

Without a doubt, your SEO interests and abilities will make way for many new working relationships. Be sure to carefully choose the people you want to work with. Look for those with whom you can share synergies and be very observant of the skills and abilities within the others that surround you. No single person can operate as effectively as a group of people that work as a team. Learn to choose the right people to work with and recognize the latent strengths and talents that will sometimes be present but initially hidden within the group. Build to your ultimate potential by choosing wisely, encouraging one another and recognizing the talent in one another.

Is a career in SEO right for you?

Are you ready to take your SEO career to the next step?

We would be delighted to meet with you personally and teach you exactly how
search engines work. The beauty of learning new SEO skills, is that it puts you
back into the position of having the power to choose and make your own choices.


GMI’S Advanced Web Application Development Services

Web Applications have transgressed geographical boundaries thanks to an ever evolving open global economy. Web apps, a jargon that they are better known by, allows innovative bright ideas from varied sections of the globe to be floated across civilizations opening up new vistas to reach out and be recognized. Business ideas have never had more beneficial breeding grounds, than what is offered now, through progressive thinking applications.

Web Portal Development: Every community, social network, collaboration space, online event is different; this means that growing a successful online social network requires social know-how as well as technical expertise.

  • The first step is to conduct a needs analysis and assessment, we start with your business reasons, your customer or constituent, your value proposition and the experience that would deliver it, and derive a plan that covers the interlocking technical, social, and marketing infrastructures necessary for growing successful online social networks as desired.
  • At the end of the assessment period, GMI presents a draft Community Software Requirement Specification and Action Plan. This Community Software Requirement Specification is meant to be a living document that is built flexibly enough to adapt to changing circumstances your online social network may face.
  • GMI assembles a team of experts who have knowledge of your particular subject domain or market segment, along with experience in organizational development, training, and online facilitation. We work together with your teams to launch, grow, and keep your online social networks healthy.
  • GMI provides all the support services you need to nourish your virtual community or online social network until it is self-sustaining, We maintain the efficiency of the working of your site and update it in accordance to the changing trend around it.

Social Networking Website Development: GMI has invested over 400 man years in the competitive social networking arena, building core competency in all aspects of its social network development - from visualization and designing to the implementation of robust frameworks that ensure the smooth functioning of the network. Whether an emerging enterprise or a seasoned player in the field, you can count on GMI's expertise to turn your vision into full-fledged community portals that cater to the ever-increasing needs of this service market, yielding greater revenues and higher dividends.

Ecommerce Website Development: Rapidly growing competition and ever-changing market trends have elevated the need of efficient shopping cart software. There is no end to attractive and accessible features that a successful ecommerce solution must have. Choosing the right Ecommerce Solution provider is an intellectual resolution for your business growth. With our extensive e-commerce experience, we are ideally positioned to help you deliver a comprehensive and effective e-business strategy that will encompass communication, marketing and personnel issues for your company's ecommerce solutions. We specialize in ecommerce development Services such as website promotion, website management and maintenance, ecommerce web site development and design, ecommerce portal development, we can assist you with:

Ajax Development: We offer AJAX to develop applications as it offers the following benefits:

  • For enabling specific portions of a web page to be updated without the need to reload the entire page thereby enabling the creation of rich internet applications.
  • For utilizating less server resources
  • For being cross platform and cross browser compatible.
  • For lending desktop-application like experience on web based applications.
  • For integrating multiple levels of interactivity on the same page.
  • For separating data, format and functioning.

About Grey Matter India technologies

Over the years, GMI has undertaken extensive projects, empowering the wireless revolution with innovative solutions aimed at enhancing user experience. GMI is one of the largest independent solution providers in web application development, web portal Development & Offshore software development. To know more about GMI, Visit Offshore Software Development Company.

Search Engine Optimization SEO Glossary

Search Engine Optimization Glossary terms beginning with A:

Absolute Link:

  • An absolute link is the entire path to whatever it is your trying to reach.
  • An absolute link is the direct and full address to a file on the web.
  • An absolute link is also used for linking to other websites.
  • An absolute link is a hyperlink that includes the complete URL, consisting of the domain name.
  • An absolute link is the full URL link to the target page.


  • Accessibility is ensuring the access of information is available to the widest possible audience.
  • Accessibility means access to information for all.
  • Accessibility is about giving equal access to everyone.
  • Accessibility is something most web designers consider an afterthought.
  • Accessibility no current laws in place to enforce it.


  • AdSense is people paying to advertise on their own web space.
  • AdSense is a programme that lets normal people earn lots of money from their website.
  • AdSense is a wonderful opportunity to earn extra capital from the pages of your website.
  • AdSense is a context based advertising system that analyses page content to suiting ads.
  • AdSense is fit for random traffic and parked domains.


  • AdWords are paid advertising in Google rankings.
  • AdWords are basically small advertisements that appears for a certain keyword search.
  • AdWords are now displayed in the same colour as standard results.
  • AdWords are simply those words you pay for to attract clicks.
  • AdWords are a great way to enhance site exposure and traffic.

Agent Name:

  • Agent Name. Example Google user agent name is Googlebot.
  • Agent Name is a process of sending search engine spiders to agent pages, yet sending visitors to what they want to see


  • AJAX is a dynamic method in which to communicate with server.
  • AJAX is program that Google Maps needs.


  • Algorithm is a method developed to solve a wide variable of problems.
  • Algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.
  • Algorithm is one method of unscrambling lots of information.
  • Algorithm is an equation or, more generally a maths expression.
  • Algorithm is the study algorithm is called algorithmics and is the core of all computer science.

All The Web:

  • All the Web is a search engine that returns results as fast as any other.
  • All the Web is more customizable than most search engines, using skins.
  • All the Web is owned by Overture.

Alt Attribute:

  • Alt Attributes are HTML elements specified within image tag.
  • Alt Attributes is often called Alt Tag, required to provide a text equivalent for an object or image.
  • Alt Attributes is for someone without a graphical browser so it can make sense of the image.
  • Alt Attributes is one very strong hint to the content of an image.

Alt Tags:

  • Alt Tags are used when ever you have an image in your site that is important to the overall massage.
  • Alt Tag are basically the description of a said image.
  • Alt Tag are text descriptions within a code that describes the image.
  • Alt Tag are instructions in the HTML tag that describe graphics.

Anchor Text:

  • Anchor Text is visible text in a hyperlink.
  • Anchor Text is used to tell search engines and visitors what the page is about.
  • Anchor Text is a factor that can increase your search engine rankings for set keywords.
  • Anchor Text is important for both internal web site structure and external linking.
  • Anchor Text can be optimized both internally and external.


  • API is intended to dictate implementation as little as possible.
  • API is a set of classes used to store and retrieve site wide configuration.


  • ASP is designed to empower independent software.
  • ASP is purely a microsoft based technology, primarily used on Window NT servers.
  • ASP is a free code to create an object system for a content and management system.

Automated Submitting:

  • Automated Submitting is an automatic process that takes place to gain a link.

Search Engine Optimization Glossary terms beginning with B:

Back links:

  • A Back Link is a HTML link from another site back to your site.
  • A Back Link is placed from one webmaster to another.
  • A back Link is a link that points to your site.
  • A Back Link is very important for SEO purpose.
  • A Back Link are also called inward links, in links, inbound links or incoming links.

Bait and Switch:

  • Bait and Switch is a tactic where you offer to sell an excellent product at a very good price.
  • Bait and Switch is a well known link building strategy, works well with viral marketing.
  • Bait and Switch is considered to be a spam technique when used in SEO.
  • Bait and Switch is not good for ranking.
  • Bait and Switch is advertising something that you do not intend to sell.

Banner Ad:

  • Banner Ads are different because they are random.
  • Banner Ads are sold as a CPM basis or on a CPC basis.
  • Banner Ads are typically bought in-conjunction with keywords.
  • Banner Ads can be available for download and placement on a third parties website.
  • Banner Ads are straight HTML text ads that appear in a floating windows.

Bid Management Tool:

  • Bid Management Tool is a software application that allows advertisers to manage PPC keyword bidding.
  • Bid Management Tool is designed to manage extremely large keyword lists.
  • Bid Management Tool is a software that will categories your keyword lists.

Black List:

  • Black List is part of the spam protection that tells the filter not to allow through.
  • Black List is the list of unwanted windows, titles and URL's.


  • Blog is also known as a web log.
  • Blog is your own resume.
  • Blogs are a new marketing vehicle.
  • Blog is an indirect form to gain clicks to your website.

Body Copy:

  • Body Copy is the last part of an ad to be completed.
  • Body Copy is where your actual selling is done.
  • Body Copy is any printing on the tab sheet other than the tab extension.

Search Engine Optimization Glossary terms beginning with C:


  • Cache is more expensive than RAM, it is well worth getting a CPU and motherboard with build in cache, in order to maximize system performance.
  • Cache is identified by cache key which is build as a dot-delimited.

Cgi bin:

  • Your own CGI bin directory you can, you can store custom CGI scripts that you have written yourself or found on the web.
  • CGI bin is the custom directory where you normally run your custom scripts.


  • Clickrate is the percentage of expressions that result from clickthrough.


  • Cloaking is often confused with doorway pages.
  • Cloaking is serving different content to visitors than the search engines.
  • Cloaking is search engine spam.
  • Cloaking is were you can set to sets of content.


  • Conversion in e-commerce is the result given to a positive sale.
  • Conversion is a marketers term used for a site visit.


  • Cookie is an element of data that a website can send to your browser.
  • Cookie is an "enticement" to get a computer user to visit you.

Cost Per Action: (CPA)

  • CPA is a fancy way of dressing up a "Affiliate Program"
  • CPA is a very difficult program to track and is expensive.
  • CPA is a form of direct advertising.

Cost Per Click: (CPC)

  • CPC is the price you pay per click to your website.
  • CPC is advertising such as Google Adwords and Overture.
  • CPC is a method adopted to gain high volumes of traffic for a set price.

Cost Per Lead: (CPL)

  • CPL is good but you must follow up for the sale or its not worth it.
  • CPL is a ratio and strategic metric.

Cost Per Order: (CPO)

  • CPO is based on every time an order is processed.
  • CPO is simply the cost column divided by the number of orders received from that station that day.


  • Counter stores data to let you look at your site statistics over a set period.
  • Counters track web site traffic.


  • CSS is a very powerful way to make good layout.
  • CSS is what gives web sites their layout and colour.
  • CSS is supported by all browsers today.
  • CSS is a style language that defines layouts of HTML documents.

Custom Error Page:

  • A custom error page is a temporary solution.
  • A custom error page is called 404b.

Search Engine Optimization Glossary terms beginning with D:


  • Data is the storage of information produced from work effort and is manipulated via applications.
  • Data is a source of information gathered in the one place for search purposes.
  • Data is lots and lots of information utilized by applications.


  • A database is a structured collection of information or data.
  • A database is one component of a database management system.
  • A database of information is represented one way and one way only.

Database Driver:

  • A database driver is just the name of a Java class in X.
  • A database driver is there to select all values to their initial state.
  • A database driver is easy for the person skilled in the arts.

Database Generator:

  • A database generator is assumed to use a memory.
  • A database generator is for accessing multi-level databases.
  • A database generator is proportional to the size and complexity of the database schema.

Daughter Window:

  • A daughter window is an optional creative component and is spawned from 120 x 90 buddy list unit.
  • A daughter window is a 350 x 300 pixel browser which opens up direct when a visitor accesses you web page.
  • A daughter window is a new browser window, usually smaller than the existing browser window that pops up when clicked on.

Deep Submissions:

  • Deep submissions are normally allowed for paid listings only.
  • Deep submission is the submission of many pages deep in the pages of a website.
  • Deep submission are found during deep indexing of a particular web page.


  • Directories are a good place for research on topics.
  • Directories are like catalogues of collective information.
  • Directories are becoming very popular amongst web developers.


  • Domains are internet addresses to websites.
  • Domains can be Top Level or Country Code.
  • Domains must be registered first before use.

Doorway Page:

  • A doorway page a an HTML page on your website to get better listings at the search engines.
  • A doorway page is a page that redirects to another page.
  • A doorway page is build to rank high for a particular keyword or phrase.


  • Dynamic is that it will always be measurable.
  • Dynamic is a built in prefix operator.
  • Dynamic is specified.

Dynamic Rotation:

  • Dynamic rotation is standard on most CAD applications.
  • Dynamic rotation lets different users see different ads on the same page.
  • Dynamic rotation allows ads to be viewed on different location on a single web page.
Refer -

Yahoo-Google deal faces scrutiny: antitrust experts

WASHINGTON (Reuters) - Google and Yahoo face intense U.S. Justice Department scrutiny of their deal to share some advertising revenue, and the heat will likely increase under a new administration, antitrust experts said.

Google, with more than 60 percent of the Web search market, and Yahoo, with 16.6 percent, announced a deal last week that would allow Yahoo to place Google ads on its site and collect the revenue.

The firms said Yahoo's cash flow could grow by $250 million to $450 million (127 million to 229 million pounds) in the first year under the deal, which Yahoo sought as an alternative to software giant Microsoft's $47.5 billion buyout offer.

Yahoo and Google describe the deal as very limited. "These are still independent companies who will continue to compete aggressively," said Yahoo lawyer Hewitt Pate of law firm Hunton and Williams.

But the deal has raised eyebrows among antitrust lawyers.

Bruce McDonald, a Jones Day antitrust attorney and former deputy assistant attorney general, pointed out that the arrangement could lessen Yahoo's incentive to compete vigorously against Google because Yahoo would collect revenue no matter which company placed an advertisement.

Google, Yahoo Clients Defend Tie-Up, Say It May Boost Sales

June 20 (Bloomberg) -- Google Inc., owner of the most popular Internet search engine, may have some unlikely allies in defending its proposed partnership with Yahoo! Inc.: the very advertisers that critics say may be hurt by the deal.

Microsoft Corp., the software maker that tried to buy Yahoo, and lawmakers argued that the agreement announced last week may reduce competition in Internet marketing and raise prices. Some customers say the arrangement for Yahoo to show ads sold by Google actually may lower their costs because Google ads do a better job targeting Web users.

``The agreement between Yahoo and Google should help the relevancy of our advertising on Yahoo, which should actually make the dollars we spend more efficient,'' said Geoff Atkinson, vice president of tactical marketing at online retailer Inc. in Salt Lake City.

The views of advertisers may help determine whether the tie- up between the two biggest Internet ad companies passes U.S. government muster. Google already gets $7 of every $10 spent on sponsored search links in the U.S., according to researcher IDC in Framingham, Massachusetts.

Google, based in Mountain View, California, and Yahoo, in nearby Sunnyvale, say they will wait up to 3 1/2 months for a Justice Department review before closing the deal.

Waiting will give executives time to address concerns and avoid forcing the government to sue to halt the transaction, said antitrust lawyer Glenn Manishin at Duane Morris in Washington.

Government Review

``We are looking at the proposed transaction,'' Justice Department spokeswoman Gina Talamona said. She declined to comment further.

Google Chief Executive Officer Eric Schmidt said last week the deal will improve the relevance of ads on Yahoo's pages, so customers are more likely to buy. Yahoo CEO Jerry Yang forged the agreement, which Yahoo says may add $800 million in annual sales, after merger talks with Microsoft collapsed.

Google fell $2.18 to $560.20 on the Nasdaq Stock Market yesterday and has lost 19 percent this year. Yahoo, the second most popular search engine, slipped 18 cents to $22.73. Yahoo spokeswoman Diana Wong declined to comment. Google's press office didn't return e-mails.

Among those questioning the deal are Senator Herb Kohl, a Democrat from Wisconsin, who said June 12 that the partnership raises ``important competition concerns.''

`Makes It Easier'

Representative Joe Barton, a Republican from Texas, sent Yang a letter this week with eight questions about it. Harry Alford, head of the National Black Chamber of Commerce in Washington, said in an e-mail last week the arrangement would hurt small businesses that advertise online.

Eric Parkinson, who runs distribution at Empire Film Group Inc. in Beverly Hills, California, disagrees. He said he sees advantages for his company in the Google-Yahoo pact.

``When it comes to online advertising, it's simpler to reach people if the access to the marketplace is controlled by fewer sources,'' said Parkinson, who has released more than 800 movies and is best known for marketing ``The Terminator.'' ``As the market matures and the number of players consolidates, it actually makes it easier.''

Parkinson plans a $750,000 Web campaign for the Sept. 5 release of ``Hounddog,'' a drama starring Dakota Fanning.

Customers will flee if Google abuses its power, Parkinson said. ``If it turns out that Google becomes the bully of the marketplace, hopefully someone will step in and not be a bully,'' he said.

Zappos View

Darrin Shamo, who manages search ads for Inc., the shoe retailer in Henderson, Nevada, said he and his staff have concluded that prices won't change much because of a Google- Yahoo partnership.

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