SEO Consultant & Market News

Internet marketing is a funny animal. Just when things are going well, bam...you get hit with a slow economy or a holiday or whatever. Suddenly your $300 a day income is down to $100 a day.. You're about ready to hit the panic button and throw the baby out with the bath water. Well, before you do that, this article will help get you through those slow times. Trust me, they will pick up again.

The first thing you have to understand is that internet marketing goes in cycles. There are actually times during the year, especially for certain niches, where things are just plain dead. Your traffic is going to go down and so is your sales. This is just a fact of life. How you deal with it is what makes the difference between success and failure with your business.

The best way to get around the bad times is to branch off into other niches that are seasonal. The reason I suggest seasonal niches is because when your main business gets back on track, you don't want to be so bogged down with work that you can't take care of things. So you want to concentrate on some things that are only big during certain times of the year, like Christmas related businesses. This way, you have the extra income without a lot of extra work.

Another thing you might want to do is check out Google Hot Trends. You'll notice that there are a number of topics there that are hot because of some news item, like a celebrity getting married or something like that. There are many ways to capitalize on hot trends, one of which is to put up a blog with a few articles and some Adsense blocks. If the hot trend gets enough traffic, you just might make a few bucks off your Adsense income and it's not a lot of work.

You might also take this time to work on your next project. If you have the time to create a new product, go for it. You're certainly not going to get the chance during the times when things are crazy, so you might as well take advantage of the lull and crank out your next "miracle in a box" for the public to gobble up.

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North American advertisers spend more than 10 billion dollars annually on Search Engine Marketing (SEM). This is one of the fastest growing forms of advertising and for some pretty significant reasons. We'll discuss those in a moment.

One of the best strategies for long-term success in online marketing is through Search Engine Optimization (SEO). This strategy works to ensure that your website is attractive to search engines when they make a determination on the rank of your site within their pages based on various keyword searches.

On the other hand SEM is used to make your site listed in the advertising section of any search that uses your keywords. Essentially even if your website is not listed in the top ten or twenty on a search engine your site can still be found on the first page a searcher visits.

This strategy can be useful to those businesses that are still waiting for their SEO strategies to demonstrate improved rankings.

Most online businesses recognize that when an individual wants to find something online they are most likely to visit their favorite search engine in an effort to locate the product, service or business they need. For these businesses it only makes sense to market via a search engine to increase foot traffic and attempt a solid return on their investment (ROI).

This strategy differs from Pay Per Click (PPC) advertising in that the advertisements only show up in search engines and only when certain keywords or phrases are used.

Take the search engine Google for instance. Typically 2-3 advertising results come before the standard search engine results. You will also find additional paid results on the right hand side of the screen. These are all SEM ads that are designed to help customers find businesses that can help them with their product requirement.

Those who believe strongly in the potential of improved business performance as a result of appealing to the various search engines will likely view SEM as a potential gold mine for improved site performance and sales.

In some cases you will find the same companies listed in the first page search engine results, but not always. For consumers it may be worthwhile to see which advertisers also show up in the standard search engine rankings. Some people are not always aware of which sections are advertising based and which listings are derived from the rigorous methods associated with SEO.

Read Full Article at - http://www.ezinearticles.com/?Search-Engine-Marketing---An-Overview&id=1114892

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