Search Engine Optimization SEO Glossary
Search Engine Optimization Glossary terms beginning with A:
Absolute Link:
- An absolute link is the entire path to whatever it is your trying to reach.
- An absolute link is the direct and full address to a file on the web.
- An absolute link is also used for linking to other websites.
- An absolute link is a hyperlink that includes the complete URL, consisting of the domain name.
- An absolute link is the full URL link to the target page.
Accessibility:
- Accessibility is ensuring the access of information is available to the widest possible audience.
- Accessibility means access to information for all.
- Accessibility is about giving equal access to everyone.
- Accessibility is something most web designers consider an afterthought.
- Accessibility no current laws in place to enforce it.
AdSense:
- AdSense is people paying to advertise on their own web space.
- AdSense is a programme that lets normal people earn lots of money from their website.
- AdSense is a wonderful opportunity to earn extra capital from the pages of your website.
- AdSense is a context based advertising system that analyses page content to suiting ads.
- AdSense is fit for random traffic and parked domains.
AdWords:
- AdWords are paid advertising in Google rankings.
- AdWords are basically small advertisements that appears for a certain keyword search.
- AdWords are now displayed in the same colour as standard results.
- AdWords are simply those words you pay for to attract clicks.
- AdWords are a great way to enhance site exposure and traffic.
Agent Name:
- Agent Name. Example Google user agent name is Googlebot.
- Agent Name is a process of sending search engine spiders to agent pages, yet sending visitors to what they want to see
Algorithm:
- Algorithm is a method developed to solve a wide variable of problems.
- Algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.
- Algorithm is one method of unscrambling lots of information.
- Algorithm is an equation or, more generally a maths expression.
- Algorithm is the study algorithm is called algorithmics and is the core of all computer science.
All The Web:
- All the Web is a search engine that returns results as fast as any other.
- All the Web is more customizable than most search engines, using skins.
- All the Web is owned by Overture.
Alt Attribute:
- Alt Attributes are HTML elements specified within image tag.
- Alt Attributes is often called Alt Tag, required to provide a text equivalent for an object or image.
- Alt Attributes is for someone without a graphical browser so it can make sense of the image.
- Alt Attributes is one very strong hint to the content of an image.
Alt Tags:
- Alt Tags are used when ever you have an image in your site that is important to the overall massage.
- Alt Tag are basically the description of a said image.
- Alt Tag are text descriptions within a code that describes the image.
- Alt Tag are instructions in the HTML tag that describe graphics.
Anchor Text:
- Anchor Text is visible text in a hyperlink.
- Anchor Text is used to tell search engines and visitors what the page is about.
- Anchor Text is a factor that can increase your search engine rankings for set keywords.
- Anchor Text is important for both internal web site structure and external linking.
- Anchor Text can be optimized both internally and external.
API:
- API is intended to dictate implementation as little as possible.
- API is a set of classes used to store and retrieve site wide configuration.
ASP:
- ASP is designed to empower independent software.
- ASP is purely a microsoft based technology, primarily used on Window NT servers.
- ASP is a free code to create an object system for a content and management system.
Automated Submitting:
- Automated Submitting is an automatic process that takes place to gain a link.
Search Engine Optimization Glossary terms beginning with B:
Back links:
- A Back Link is a HTML link from another site back to your site.
- A Back Link is placed from one webmaster to another.
- A back Link is a link that points to your site.
- A Back Link is very important for SEO purpose.
- A Back Link are also called inward links, in links, inbound links or incoming links.
Bait and Switch:
- Bait and Switch is a tactic where you offer to sell an excellent product at a very good price.
- Bait and Switch is a well known link building strategy, works well with viral marketing.
- Bait and Switch is considered to be a spam technique when used in SEO.
- Bait and Switch is not good for ranking.
- Bait and Switch is advertising something that you do not intend to sell.
Banner Ad:
- Banner Ads are different because they are random.
- Banner Ads are sold as a CPM basis or on a CPC basis.
- Banner Ads are typically bought in-conjunction with keywords.
- Banner Ads can be available for download and placement on a third parties website.
- Banner Ads are straight HTML text ads that appear in a floating windows.
Bid Management Tool:
- Bid Management Tool is a software application that allows advertisers to manage PPC keyword bidding.
- Bid Management Tool is designed to manage extremely large keyword lists.
- Bid Management Tool is a software that will categories your keyword lists.
Black List:
- Black List is part of the spam protection that tells the filter not to allow through.
- Black List is the list of unwanted windows, titles and URL's.
Blog:
- Blog is also known as a web log.
- Blog is your own resume.
- Blogs are a new marketing vehicle.
- Blog is an indirect form to gain clicks to your website.
Body Copy:
- Body Copy is the last part of an ad to be completed.
- Body Copy is where your actual selling is done.
- Body Copy is any printing on the tab sheet other than the tab extension.
Search Engine Optimization Glossary terms beginning with C:
Cache:
- Cache is more expensive than RAM, it is well worth getting a CPU and motherboard with build in cache, in order to maximize system performance.
- Cache is identified by cache key which is build as a dot-delimited.
Cgi bin:
- Your own CGI bin directory you can, you can store custom CGI scripts that you have written yourself or found on the web.
- CGI bin is the custom directory where you normally run your custom scripts.
Clickrate:
- Clickrate is the percentage of expressions that result from clickthrough.
Cloaking:
- Cloaking is often confused with doorway pages.
- Cloaking is serving different content to visitors than the search engines.
- Cloaking is search engine spam.
- Cloaking is were you can set to sets of content.
Conversion:
- Conversion in e-commerce is the result given to a positive sale.
- Conversion is a marketers term used for a site visit.
Cookie:
- Cookie is an element of data that a website can send to your browser.
- Cookie is an "enticement" to get a computer user to visit you.
Cost Per Action: (CPA)
- CPA is a fancy way of dressing up a "Affiliate Program"
- CPA is a very difficult program to track and is expensive.
- CPA is a form of direct advertising.
Cost Per Click: (CPC)
- CPC is the price you pay per click to your website.
- CPC is advertising such as Google Adwords and Overture.
- CPC is a method adopted to gain high volumes of traffic for a set price.
Cost Per Lead: (CPL)
- CPL is good but you must follow up for the sale or its not worth it.
- CPL is a ratio and strategic metric.
Cost Per Order: (CPO)
- CPO is based on every time an order is processed.
- CPO is simply the cost column divided by the number of orders received from that station that day.
Counter:
- Counter stores data to let you look at your site statistics over a set period.
- Counters track web site traffic.
CSS:
- CSS is a very powerful way to make good layout.
- CSS is what gives web sites their layout and colour.
- CSS is supported by all browsers today.
- CSS is a style language that defines layouts of HTML documents.
Custom Error Page:
- A custom error page is a temporary solution.
- A custom error page is called 404b.
Search Engine Optimization Glossary terms beginning with D:
Data:
- Data is the storage of information produced from work effort and is manipulated via applications.
- Data is a source of information gathered in the one place for search purposes.
- Data is lots and lots of information utilized by applications.
Database:
- A database is a structured collection of information or data.
- A database is one component of a database management system.
- A database of information is represented one way and one way only.
Database Driver:
- A database driver is just the name of a Java class in X.
- A database driver is there to select all values to their initial state.
- A database driver is easy for the person skilled in the arts.
Database Generator:
- A database generator is assumed to use a memory.
- A database generator is for accessing multi-level databases.
- A database generator is proportional to the size and complexity of the database schema.
Daughter Window:
- A daughter window is an optional creative component and is spawned from 120 x 90 buddy list unit.
- A daughter window is a 350 x 300 pixel browser which opens up direct when a visitor accesses you web page.
- A daughter window is a new browser window, usually smaller than the existing browser window that pops up when clicked on.
Deep Submissions:
- Deep submissions are normally allowed for paid listings only.
- Deep submission is the submission of many pages deep in the pages of a website.
- Deep submission are found during deep indexing of a particular web page.
Directory:
- Directories are a good place for research on topics.
- Directories are like catalogues of collective information.
- Directories are becoming very popular amongst web developers.
Domain:
- Domains are internet addresses to websites.
- Domains can be Top Level or Country Code.
- Domains must be registered first before use.
Doorway Page:
- A doorway page a an HTML page on your website to get better listings at the search engines.
- A doorway page is a page that redirects to another page.
- A doorway page is build to rank high for a particular keyword or phrase.
Dynamic:
- Dynamic is that it will always be measurable.
- Dynamic is a built in prefix operator.
- Dynamic is specified.
Dynamic Rotation:
- Dynamic rotation is standard on most CAD applications.
- Dynamic rotation lets different users see different ads on the same page.
- Dynamic rotation allows ads to be viewed on different location on a single web page.
