Search Engine Optimization (SEO) Services are the Best Option to Maximize your Business ROI

With more people using Search Engines to explore the World Wide Web, Search Engines are playing a significant role in search activity. Search engines have laid down a new platform of marketing, “internet marketing”. Thousands of firms world wide are competing for customers has entitled Search Engine Optimization (SEO) as an integral part of their internet marketing strategies.

Search Engine Optimization (SEO) is the latest drone in the click away world today. SEO is gaining prominence as it not only promotes your website aging and memory loss also helps in getting leaps and bounds of traffic. SEO is the technique of shinning a light on an otherwise least searched website and making it most searchable.

Search Engine Optimization (SEO) is a technique which helps you to build a global customer base. Search engine friendly website is more user friendly, reaching the target audience easily. SEO by and large serves as a preeminent web advertising bargain.

The need of the hour to capitalize on how to use search engines to target your niche markets & your prospective clients as:

• At least 80% of the traffic emanates from a particular Search Engine to find goods, supplies & services online.

• Trafficking Patterns: Google: 63%, Yahoo: 21%, AOL: 2%, MSN/Live: 9%, Ask: 3% Others: 2%.

• 75% of Internet users generally have an intention of purchasing a product or service when using search engines.

Guidelines to adhere to when selecting the professional SEO services:

Pre-Contract Guidelines:

• Do not be misguided with firms which guarantee your website getting ranked 1st position in search engines.
• Do not talk to the sales people of the SEO company, talk directly to the SEO experts and find out what exactly they will be working on your site
• Research to find the SEO Company’s existing clients base and verify the actual results if possible.
• The SEO Company should be transparent and should be reliable.

Contract Guidelines:

• Do not allow the SEO Company to use any spamming techniques such as hidden text, doorway pages, mirror sites, hidden links, excessive keyword usage and link building.


Five Steps to Effective Keyword Research

There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.

The keyword research process can be broken down into the following phases:

Phase 0 - Demolishing Misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your Attack
Phase 5 - Rinse, Wash Repeat

Phase 0 - Demolishing Misconceptions

Over the years, we've had the opportunity to work with a wide array of wonderful clients. And as different and diverse as their sites and the individuals running them may have been, many had one thing in common: they were self-proclaimed keyword research mavens right out of the gate.

Or so they thought.

One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.

This is due to site owners evaluating their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. If they did, they wouldn't need you. When describing your site or product, break away from industry speak. Your customers aren't searching that way and if you center your site on these terms, they'll never find you.

Another misconception is that generic or "big dollar" terms are the most important for rankings, even if the term you're going after has nothing to do with your site. Imagine a women's clothing store trying to rank for the term "google". Sure, thousands of searchers probably type that word into their search bar daily, but they're not doing it looking for you. They're looking for Google. Being ranked number one for a term no one would associate with your site is a waste of time and money (and it may get you in trouble!). Your site may see a lot of traffic, but customers won't stick around.

Phase 1 – Creating the list and checking it twice

The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.

The trick is to start slowly.

The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.

If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to take a peek at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.

Phase 2 – Befriend the keyword research tool

Now that you have your list, your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.

In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.

By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.

There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of our personal favorites:

Overture Keyword Selector Tool: Overture's Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lists alternative search terms you may have forgotten about. Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, "boots" and "boot" would appear under one category of "boot". This can sometimes cause problems.

Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.

Trellian Keyword Discovery tool: This is a fee-based tool where users can ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are impacted by seasonal trends (mostly useful for PPC).

Google AdWords Keyword Tool: Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.

Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list. Again, another way to locate synonyms you may have forgotten.

If those don't tickle your fancy, we'd also suggest Bruce Clay's Check Traffic tool, which estimates the number of queries per day for that search term across the major search engines.

Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.

Understanding the competition tells you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how strong are those sites' rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Basically, is that word or phrase even worth your time? If it's not, move on.

While you're testing your new terms, you may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.

Phase 3 – Finalizing your list

Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.

We recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.

The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.

Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.

For example, say you are a company that specializes in cowboy boots. It may be natural for your site to focus on the broad search terms "boots" and "cowboy boots". These words are important because they tell the search engines what you do and may increase your visitors, but the traffic you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional cowboy boots, stiletto cowboy boots, toddler cowboy boots, suede cowboy boots or women's cowboy boots? By only targeting broad terms, customers won't know what you offer until they land on your site.

Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your cowboy boots site may be "men's cowboy boots", "blue suede cowboy boots", "extra-wide women's cowboy boots", etc. Broad search terms may bring you the higher levels of traffic, but it's targeted, buying-oriented terms like these that will maximize conversions.

Phase 4 – Plan your attack

So you made your list of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!

Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.

We typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.

Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:

  • Title Tag
  • Meta Description Tags
  • Meta Keywords Tag
  • Headings
  • Alt text
  • Anchor Text/ Navigational Links

You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.

Phase 5 - Rinse, Wash, Repeat.

Congratulations. Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?

Unfortunately, no. As your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.

Good luck!


Successful SEO Begins With Keyword Research and Analytics

Many webmasters / online marketers make a common mistake when they begin doing business onlíne. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking the back of their business, well before they start to see any real success in their business.

In my years of helping online marketers promote their businesses, I have seen business models that seemed to have all of the elements necessary to ensure great success. And unfortunately, I have seen many of these perfect business models fail miserably, because their owners failed to honor their business with a realistic promotional plan.

Putting The Cart Before The Horse

Most people begin to err when they begin to promote their new business.

Just recently, I spoke with an individual who started a business in a pretty competitive field. I don't view heavy competition as being a bad thing. In fact, I find that there are often enough customers in any niche to support the additional competitors, especially when a new competitor answers a need not served by the current players.

The individual to whom I refer made his mistake by focusing 95% of his advertising budget on Search Engine Optimization (SEO), before he even knew what keywords would help him to be profitable in his business! He has so far blown $9,500 of his $10,000 to optimize his website for the search engines, and he still does not know what keywords will drive traffic to his website, leading to sales conversions for his website.

His "backwards" approach has left him with only $500 in his budget, with little hope for his future. He now emails me 4-5 times a week, always in a state of utter panic. All I can tell him is to be patient, since he has to learn how to "bootstrap" his way to success, now that he has no budget left to build strong and fast.

Test Your Copy First

Search Engine Optimization should "never" be a business' first step in the promotíon process. Although SEO can bring great rewards, it can also be very expensive to implement. Look at it this way. What good is search optimization if you have optimized for the wrong keywords?

The first step in the promotíon of any business should be focused on attracting potential customers to one's website.

The marketer needs to put human eyeballs on the website, so that they can test and tweak their sales copy for greater sales conversion.

Until a website has seen several hundred visitors, the sales copy should not be changed or tweaked. Sales copy should always be tested against a large statistical group of visitors, in order to ensure that the copy is given a fair and realistic test.

If the online marketer has a bit more money to start the process, often the best spent money will be to hire a professional copywriter to write the sales copy for the website. Professional copywriters have a skill, and that skill is to create the words that will drive people to buy what you are selling.

"Test Traffic" Is Important To The Process

Most Internet Marketing newbies are still focused on getting those first few hundred visitors to their websites.

At this point, there are systems like Link Referral and Traffic Swarm that can help the new business owner bring in a bit of traffic to their website. In a test with Link Referral, I am seeing 250 visitors per month. The neat thing about systems like these is that other members will review your website and provide good advice on how to improve your website, if necessary. Membership is free for both systems, with an option for paid upgrades.

The Law Of Attraction

While the traffic exchange systems mentioned above can send some traffic to your website, you are not going to get rich participating in those systems.

Once you have positioned your website to convert visitors to buyers, it is time to start attracting a larger number of visitors (potential customers) to your website.

There are a number of ways to do this, but two of the most effective are: Article Marketing and Pay-Per-Clíck Advertising.

Article Marketing

Mark Silver recently produced an exceptional home study course about writing articles that will help you be much more successful in your article marketing activities.

Just last week, a fríend of mine told me that he has not promoted his website in over a year, yet he noticed that his website has a steady stream of traffic to it, from the three-dozen articles that he wrote and distributed in 2006 and 2007. He said that his ebook continues to produce new sales each and every month, and the only thing he can really attribute those continuing sales to is the articles that are available on the Internet that are promoting his website and ebook.

Article marketing, in and of itself, is a promotional tool that will allow a marketer to bring regular visitors to his or her website, and if the website does its job well, then the website will be able to convert those visitors to buyers. This is important, because all businesses need money coming into a website early, to ensure that the business can survive financially, until the long-term "recipe for profit" can be found and duplicated reliably.

Pay-Per-Click Advertising

Pay-Per-Clíck (PPC) advertising is a process where you bid on keywords in the major search engines, through Google Adwords, Yahoo Search Marketing, etc. You tell the search engine companies what words you desire to bid on and how much you are willing to pay for a visitor, and the highest bidders for that keyword phrase will be shown above and to the right of the free results in the search engine results pages.

Keyword research, utilizing systems like Word Tracker, or my favorite, NicheBot will enable you to brainstorm keywords and get a good idea of which keywords might be more profitable for your business.

By utilizing Google Analytics or Yahoo's Panama Full Analytics (traffic analysis), an online marketer can follow a visitor from the search engine to the marketer's sales page. Where this is important is it enables an online marketer to uncover the essential business knowledge of which "keywords" will bring people into a website and help convert those visitors into customers.

Essential SEO Knowledge

What one must keep in mind is that some keywords will deliver visitors who will never buy, while other keywords will deliver visitors who are extremely likely to buy. This one paragraph holds within it the secret to a successful SEO strategy. This is the essential knowledge that a marketer should have, before engaging in any Search Engine Optimization campaign.

Like I said previously in this article, "Although SEO can bring great rewards, it can also be very expensive to implement."

If you are going to spend a lot of money to optimize your website for the search engines, doesn't it make much more sense to target the keywords that will actually help you to earn back your investment?

The Backwards Thinking

The backwards thinking I referred to in the beginning of this article was the idea that many people put SEO in front of their keyword research, keyword tracking and keyword conversion statistics.

An industry I like to pick on is the travel industry. To rank well for the solitary keyword "travel" in the search engines requires an astronomical SEO budget. But most people seeking travel information are looking for something just a bit more specific, like: Disney vacations, Hawaii vacations, and European travel.

So long as a keyword has been proven to convert visitors and sales, then it makes sense to optimize for that keyword. But you will never truly know which keywords will convert visitors and sales, until you have invested some of your budget into pay-per-clíck advertising and traffic analysis.

Once the necessary "keyword" knowledge is in hand, then the marketer can make an investment into search engine optimization for those keywords that can actually make them money, and with good SEO deployment, the marketer can find that they can actually capture a lot of the search engine traffic for specific keywords through the search engines' free listings.

About The Author
Bill Platt has offered article marketing services on the Internet since 2001 at - As an extension of his article marketing service, he has developed a process he refers to as "Karma SEO". After two years of testing his Karma SEO philosophy, Bill has reached an understanding of how he can finally provide Pay-For-Performance SEO Services. We don't have to pay Google for traffic... They give it to US for FREE!

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