SEO Training Pune - SEO Training at your home

Web Marketing India (WMI) provides SEO training in Pune and free consultancy, formulation of customized plans, internet marketing services to business enterprises. WMI is a Search Engine Optimization (SEO) Consultant dedicated to promote your website ranking to the top of all the major search engines for the most searchable keywords.

It started off in Feb 2008, as a small dream has now become a quickly expanding business venture, to bring out the potential of this new, but powerful media namely SEO through optimal deployment of resources. WMI is a Web Solutions Provider company with strong expertise in the areas Internet Marketing, especially in the field of Search Engine Optimization, Link Building, and Directory Submission and Article submission. We are dedicated to write the same success story for all our clients.

Benefits: Our team has been working relentlessly to serve our clients globally. We always believe in helping our customers excel through the effective use of technology and deliver innovative solutions to their customers by ranking and visibility of their site in almost every search engine. WMI is specialized in regularly utilizing the varying web marketing circumstances for advantage.

Our expert team is trained to provide complete web marketing solutions which include:

  • To provide a whole internet marketing service at affordable rates for our customers.
  • To provide SEO services that are exactly suitable for the requirements of our clients
  • To deliver the services within the time frame given.
  • To ensure complete satisfaction of all the SEO related needs of our clients.
  • To boost the rating of our client’s website on all the popular search engines in a fair and legal way.

Who Can Gain: It’s no use having a website that nobody visits. Any venture can be successful only if people know about it. That is exactly where our expert team of specialist can help you by promoting your website on all the major search engines. WEB MARKETING INDIA provides technical know-how and consultancy to online business, including instructive websites, e-commerce portals and shopping carts. It has an outstanding knowledge in the sphere of Search Engine Marketing (SEM) and Search Engine Optimization (SEO).

Our Strengths: We believe that the only way we can add to our success is by ensuring the success of all our clients. And we are dedicated to do that. WMI is an ethical service provider, multi domain research, to fulfill marketing and web consulting requirements with strong proficiency, experienced human resource that provide customized and ground-breaking E-business solutions.

Training at your home: We've taken this as our ambition to provide a whole internet marketing service at affordable rates for our customers. WMI also comes to your home to provide training in case you are unable to travel to our workplace. Now stop stressing yourself to attend the training sessions. We are here to help you with training at your doorstep.

Corporate Training: What’s the use of web marketing efforts if they are not sufficient enough to differentiate your business in a vital and long lasting approach? What is use of all the marketing expenditure if it is not utilized in implementing a well researched, goal oriented strategy? Companies facing such questions in their day to day activities can opt for training of their employees by either sending them to our workplace. We can stretch a helping hand towards your organization by even sending our trainer to your workplace.

SEO Training Module

Part 1 (5 hrs)

  • Introduction to SEM, Search Engine, Crawler, Indexing and Caching
  • Off-Page Optimization
    • Link Exchange Basics
    • Link Popularity and Link Quality
    • Website Submission
      • Directory Submission
      • Article Submission
      • PR Submission
      • Forum Posting
      • RSS Feeds Submission
  • Social Media Optimization
    • Blog Creation & Promotion
    • Social Bookmarking
    • Social Networking

Part 2 (5 hrs)

  • On-Page Optimization ( 5 Hrs)
    • Website Analysis
    • Keyword Research
      • Keyword Allocation
      • Keyword Prominence
      • Keyword Density
      • Keyword Proximity
      • Keyword Frequency
    • Meta Data
    • Sitemaps
      • Introduction to Google webmaster Tool
      • Search Engine Sitemaps Creation & Submission
      • User sitemap
      • RSS Feeds Creation

Part 3 (5 hrs)

  • Advanced On-Page Optimization (5 Hrs)
    • Competitor Analysis
    • HTML Elements (Page Areas) That Matter
    • Optimizing Layout of Your Pages
    • Optimizing Navigation and Menus
    • The Power of CSS
    • Duplicate Content Issues
    • Introduction to Google Analytics
  • Affiliate Marketing
    • Introduction to Affiliate Marketing
    • Earning Money as an Affiliate
    • Starting Your Own Affiliate Program

Part 4 (3 hrs)

  • Summary

Contact Us at: Call us at: +91 - 9325980420


MarketsandMarkets: Global Baby Food Market worth US$37.6 Billion by 2014

According to a new market research report, ‘Global Baby Food Market (2009–2014), published by MarketsandMarkets (, the global baby food market is expected to be worth US$37.6 billion by 2014, recording an estimated CAGR of 5.0% from 2009 to 2014. The North American market is expected to account for nearly 37% of the total revenues.

Browse 109 market data tables and in-depth TOC on baby food market.
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The target consumers of commercially-available baby food range from infants (babies aged 6 to 12 months) to toddlers (children up to three years old). Baby food is available in various flavors and in both solid and liquid form. Modern-day time constraints have reduced the use of homemade baby food in both developed as well as developing nations. While U.S. and Europe hold a major share of the global baby food market, emerging economies such as China, India, Brazil, Russia, and Romania represent a high growth rate.

Bottled baby food forms the largest market segment; and is expected to reach US$9.9 billion by 2014 at a CAGR of 4.9% from 2009 to 2014. The markets for baby cereals and frozen baby food are estimated to record revenues of US$9.9 billion and US$ 7.8 billion respectively in 2014 on account of the increasing awareness about baby food products especially in Asia, The markets for baby soups and snacks – estimated to be US$ 3.9 billion and US$5.9 billion in 2014 – present good opportunities as these markets currently have only a limited number of products.

North America is the largest baby food market; and is expected to be worth US$14.17 billion by 2014, accounting for nearly 37% of the total revenues. Europe is the second largest segment and is expected to reach US$10.8 billion by 2014 with a CAGR of 4.4%. The Asian baby food market is expected to grow at the highest CAGR of 8.6% from 2009 to 2014.

Scope of the Report

This report aims to identify and analyze baby food products, as per type, health benefits offered, and target age group.

The report segments the baby food product market into the following micro-markets:

  • Bottled baby food market (juices, purees, milk products)
  • Baby cereals market (rice, oatmeal, barley, mixed cereals)
  • Baby snacks market(puffs, biscuits, cookies, rusks)
  • Baby soup market (veg soups, non-veg soups)
  • Frozen baby food market (frozen fruit, veg frozen food, non-veg frozen food)

The baby food market is also categorized as per the health benefits of its various products, which aid the development of:

  • Brain and eye
  • Bones and teeth
  • Muscles and bones
  • Immune system
  • Nervous system
  • Vascular system

The baby food market is also categorized as per the age group of the target consumer:

  • Newborn (zero to six months)
  • Infant (six to twelve months)
  • Toddler (one to two years)
  • Pre-schooler (two to three years)

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About MarketsandMarkets/ Author

MarketsandMarkets is a research and consulting firm that publishes 120 market research reports per year. Each strategically analyzed report contains 250 pages of valuable market data, including more than 100 market data summary tables and in-depth, five-level segmentation for each of the products, services, applications, technologies, ingredients and stakeholders categories. Our reports also analyze about 200 patents, over 50 companies and micro markets that are mutually exclusive and collectively exhaustive. Browse all our 120 titles at

Ms. Sunita
108, West 13th Street,
DE, 19801
County of New Castle
Tel: +1-888-989-8004

Marketsandmarkets Publishes Global Weight Loss and Diet Management Market Research Report

WILMINGTON, Del – The Markets and Markets, “Global Weight Management Market Report” aims to identify and analyze products and services that specifically induce weight loss and enable individuals to maintain weight.

Review the complete report at:

Device and accessories is the largest market under weight management, and is expected to be US$181 billion in size by 2014, owing to the role of brands targeting the youth, and growing adoption rate in the female population. However, the highest CAGR of 14.7% from 2009 to 2014 is expected to come from the services segment. Artificial sweeteners used in low calorie food and beverages such as hoodia gordonii, inulin etc are driving the CAGR of ingredients in low calorie F&B to about 11.2% from 2009 to 2014. Emergence of new artificial sweeteners that claim to preserve the traditional flavors are gaining in demand.

Weight management service market is lucrative as it exhibits the highest CAGR over the period of 2009 to 2014. There are not many food chains which specialize in serving health food. Diet chains service providers are now expanding this low tapped segment by providing better and healthy food.

The market is currently restrained due to a confused positioning. Number of weight loss methods available in the market are making it difficult for market players to drive brand recall among the consumers. Failed attempts to reduce weight by the consumers discourage them to go in for further weight loss trials. Hence it is very essential for market players to understand the target audience and their specific needs to provide them umbrella solutions.

The significantly high rate of new products in the weight management segment necessitates industry participants to adopt proactive strategies. Moreover, the larger chunk of the market is not only driven by significant products such as fitness devices and food market, there also exist added opportunities in the minor market such as for fitness accessories. This necessitates a further need to understand clearly the characteristics and demand for the micro-markets so as to obtain a holistic view of the industry. North America is the largest market for weight management. However, Europe is catching up with an expected CAGR of 10.2% during the period 2009 to 2014, owing to increased adoption of the services and products. Asian markets are expected to ensure long term growth due to increased health awareness.

About MarketsandMarkets

MarketsandMarkets is a research and consulting firm that publishes 120 market research reports per year. Each strategically analyzed report contains 250 pages of valuable market data, including more than 100 market data summary tables and in-depth, five-level segmentation for each of the products, services, applications, technologies, ingredients and stakeholders categories. Our reports also analyze about 200 patents, over 50 companies and micro markets that are mutually exclusive and collectively exhaustive. Browse all our 120 titles at

Ms. Sunita
108, West 13th Street,
DE, 19801
County of New Castle
Tel: +1-888-989-8004

Drug-device combination market worth US$18.54 billion by 2014

According to a new market research report, ‘Drug-Device Combination Market (2009 - 2014), published by MarketsandMarkets (, the total drug-device combination market is expected to be worth US$18.54 billion by 2014, out of which the U.S. market will account for nearly 30.9% of the total revenues. The global market is expected to record a CAGR of 11.8% from 2009 to 2014.

Browse 144 market data tables and in-depth TOC on drug-device market.
Early buyers will receive 10% customization of reports

The drug-device combination market includes all the products that are a combination of drugs and devices and can be chemically or physically united or co-packaged as separate, cross labeled products. The market is driven by the growing demand for treating only the ; targeted area, increasing incidences of infections associated with regular medical devices, need for faster healing, and overall reduced cost of treatment and accelerated approval process of the drug-device combination products.

The drug eluting stents (DES) market is the largest segment and is expected to reach US$8.47 billion by 2014 at a CAGR of 9.3%. The antimicrobial catheter market is estimated to grow to a size of US$1.23 billion in 2014 which presents the highest growth potential with an expected growth rate of 23.4% in 2014. The cardiovascular treatment market is estimated to record revenues of US$9.59 billion in 2014 on account of the fact that cardiovascular diseases are one of the primary causes of death globally.

The European market is the largest geographical segment; and is expected to be worth US$7.25 billion by 2014. Its 11.2% CAGR for 2009 to 2014 is driven by the growing ageing population and the improvements in medical science and biotechnology that enables new product development. The second largest segment is the U.S. with a CAGR of 8.7% for 2009 to 2014. It is expected to reach US$5.73 billion by 2014.

The report is titled ‘Drug-Device Combination Market (2009-2014) and was published in July 2009.

Scope of the Report

This report aims to identify the specific segments that offer the highest growth potential in the near future; compares the products in respect to the relative entry barriers and expected new product developments in those segments. The report discusses the segmentation of the global drug-device combination as follows:

1. Drug device combination – products

Antimicrobial catheter, advanced wound care products, bone graft substitutes, antibiotic bone cements, drug eluting stents, photodynamic therapy, closed loop glucose monitor and insulin pump, steroid eluting electrodes and others.

2. Drug device combination – application

Bone treatment, cancer treatment, diabetes treatment, skin care treatment, antimicrobial applications, urological treatment, non cardiovascular treatment, cardiovascular treatment, ophthalmic treatment, others.

3. Drug device combination – technology

Bone graft substitutes- synthetic bone graft substitutes, demineralised bone matrix and bone morphogenic proteins.

Contact our representative to sponsor this report

About MarketsandMarkets
MarketsandMarkets is a research and consulting firm that publishes 120 market research reports per year. Each strategically analyzed report contains 250 pages of valuable market data, including more than 100 market data summary tables and in-depth, five-level segmentation for each of the products, services, applications, technologies, ingredients and stakeholders categories. Our reports also analyze about 200 patents, over 50 companies and micro markets that are mutually exclusive and collectively exhaustive. Browse all our 120 titles at

Ms. Sunita
108, West 13th Street,
DE, 19801
County of New Castle
Tel: +1-888-989-8004

Don’t Forget SEO For Navigational Searches

During search engine optimization (SEO) consultations, we search professionals often see and hear things that make our jaws drop. Even after years and years of knowledge distribution through email newsletters, blogs, forums, and other forms of social media, we still witness companies making really stupid optimization mistakes.

Since I am a strong believer in learning from ones mistakes and the mistakes of others, here is my SEO stupid mistake contribution for this column: not optimizing a website for navigational keywords.

What is a navigational search?

When searchers use a commercial web search engine to go to a specific website, the search query is classified as a navigational search. Navigational searches are more common than one might imagine. In fact, you probably perform navigational searches without realizing it.

For example, suppose you want to go to eBay to do a little shopping. How do you arrive at eBay’s home page? Do you:

  1. Go to the address bar in your preferred web browser (Firefox, Explorer, etc.) and type in:
  2. Go to Google and type in the word “ebay” (without the quotes) and click on the first link in the search engine results page (SERP)?
  3. Use the search function in your browser toolbar and type in the word “ebay” (without the quotes) and click on the first link in the SERP?
  4. Look through your bookmarks and select the eBay option?

If you do numbers 2 and/or 3, you have performed a navigational search on a web search engine. You are using Google, or your preferred web search engine, to navigate to eBay’s home page.

Navigational keywords are the words, phrases, abbreviations, and portions of domain names and URLs that web searchers use to go your website via the commercial web search engines. For any SEO project, you should always make it easy for searchers to find your official company website. Think about it—when people perform navigational searches, they want to go to your website. Why would anyone make that task difficult for web searchers to accomplish?

Which brings me to the big SEO mistake…

Optimizing the home page for “home page”

One of my clients recently purchased new content management system (CMS) software for managing a rapidly growing website. During the content transition, the HTML title-tag content on the site’s home page was modified to say, “home page,” like the following:

Home page

A minor oversight, I thought, before the launch of the site redesign. However, when I contacted my client to alert them of this oversight, this is how the conversation went:

Client: “We did that on purpose.”

Shari: “With all due respect, when searchers want to find your official company website, they will probably type in your company name. So if you want to keep ‘home page’ in the title, okay. But at least change the title to state ‘Company name - home page.”

Client: “That is too long and messy looking.”

Interestingly, these statements came from a usability professional who wasn’t quite with the SEO program. In addition, many important keyword phrases were removed from title-tag content on other web pages.

The problem? The client’s new content management system forced the title-tag content and the primary heading (in this case, the H1 tag) to contain the same content. And management felt the headings were too long and messy. Result? Few, or in some cases, no keywords in title tags. Few or no keywords in the search listing. Considerable loss of search engine traffic from people who wanted to go to this client’s website because they were doing navigational searches.

Optimizing for new and repeat visitors

I believe it is imperative for all SEO professionals to communicate the importance of navigational searches and navigational keywords to their clients. Navigational queries can originate from both repeat and new visitors. A repeat visitor usually finds it simpler to type in a navigational keyword into a search engine and click on the link to the website, rather than type in a full URL in a browser’s address bar. A new visitor might have seen a reference to your website on TV, a text message, a billboard, an ad… or he might only remember part of your domain name.

Removing navigational keywords, especially from a home page, often results in decreased search engine traffic. In fact, when this happens, you might see search listings from other websites (such as product review sites and local directories) appear in place of the official company site. When I observe searchers’ reactions to these search results, they leave with a negative impression of the company site.

Part of the problem is content management systems. “I have seen this issue in a couple of open source CMS packages where there is only one input box for the ‘page title,’ which generates both the meta title and the page headline,” said Randy Pickard, VP of Product Innovation at User Centric. “However, a benefit of open source is that a knowledgeable coder can easily over ride the default code and provide the option to have a unique heading and page title.”

And part of the problem are people who make assumptions about navigational queries. For your site to appear accurately in web search results, you will need to optimize key pages on your site to accommodate navigational searches, especially the home page. Don’t ignore people who want to go to your website. You might lose prospects, customers and a positive brand experience.

Opinions expressed in the article are those of the author, and not necessarily Search Engine Land.

Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive and the author of the book Search Engine Visibility.

Google Optimization: Using Search Operators

The underlying premise of SEO suggests that you understand the task at hand when it comes to outranking the other 999 entrants for any given keyword.

Google stops indexing a particular keyword after 1,000 results when assessing the aggregate relevance score to determine which results are spawned. By truly understanding this, you can discover a great deal from using a few basic Google search operators to determine what type of foothold a competitor has for a given keyword or niche.

Basic Competitive Analysis Metrics

1. Start with the keyword you are interested in researching. Place the keyword "in quotes" in a Google search box.

For example "SEO" returns 262,000,000 competing pages with the chronological order of the strongest sites first.

Then look to the right and determine the number of competing pages you are up against "for that keyword". It will say results 1 of 10 of (the number of competing pages).

This allows you to assess the competitive landscape with one brief metric. The extent of what you consider a competitive keyword depends on the website. For example, most websites can acquire a keyword under 50,000 competing pages with ease and competitive keywords start above 100,000 results and ascend into the millions (pages in index / divided by the top 1,000 results).

The next few metrics will allow you to understand where your SEO ceiling is (what threshold your website has for keyword benchmarks). Our blog for example can devour a keyword with up to 1,000,000 competing pages just from one post of mentioning those keywords (without backlinks).

So, all the talk about building website authority does have a place when you understand the implications to rank with less effort. Authority sites have the ability to zero in on a keyword and skip over hundreds of other websites and reach the top 10 results by the merit of trust and internal link weight and dynamism they possess. In keeping with the topic at hand, let's move to the next metric.

2. Evaluate your competitors domain and determine the amount of pages they have by using this search command in Google. You can use the #1 site and the #10 site to gauge an average of pages required to capture the keyword or, if you want you can use the #1st, 2nd and 3rd site that rank for the selected keyword to see which formulas they are entrenched in. (this shows you how many pages they have indexed in Google)

3. Next, determine how saturated their website is with the keyword in question. keyword

This shows you how many pages are indexed that include the keyword within their website. If the site in the top 10 is an authority domain, it can rank from one keyword alone in the title tag, description tag or having the keyword in the body text (or any combination of these three metrics).

While most websites do not have that luxury, often dozens or hundreds of pages are required to cross the tipping point of co-occurrence for that keyword within the website and acquire a top ranking. However each keyword has a threshold which is going to vary depending on the unique metrics of each website (which is why you need to look at more than one site for evaluation).

4. Now that you know that your competitor's site contains Y amount of pages and X amount of those pages are dedicated to a specific keyword, you can go the the most relevant listing returned from their site and look at the off page factors (which means finding out how many backlinks are linking to that page). To do so, use Yahoo Site Explorer and type the specific URL in and look at the inlinks tab to see how many pages are linking to that page.

For example, if the homepage is returned as the top ranking result for the keyword using the keyword search command, ignore it and look for an actual page that has a title, or relevant shingle with the keyword (in the title, URL or description).

If they targeted a keyword using a broad match method (which means it was not necessarily the objective, but their site acquired the ranking based on ambient factors, then you will only see a sparse mention of the keyword). The point being, the homepage is a catch all and will not provide you with the same amount of depth when attempting to data mine deep links from your competitors.

The idea is, you want to know (a) how many pages they have indexed (b) how many pages contain the keyword (c) how many deep links (how many links just to that page) the top ranking page has (from outside the site) as well as (d) how well the site in internally linked (for that keyword).

We can determine criteria a-c with simple search commands, and you can also determine if the site is treated as an authority based on the keywords that appear in bold when using the site: command, websites start transforming into authority sites through topical relevance after 200-300 pages are developed around a topic (if they are linked and optimized properly).

5. Crunch the numbers and assess the competitive landscape of the keyword in question.

For example, if you know that the top 3 sites all have an average of 1000 pages and out of those 1000 pages 50% or more of them contain the keyword in question and your site has 20 pages, then you are not being realistic with your ranking objectives.

I am not suggesting to go add 1000 pages overnight (as that would not be natural) but rather, start chipping away at the keyword using a variety of SEO tactics.

6. Check the allintitle, allintext and allinanchor thresholds for the selected competitors' sites. This means finding where they rank in Google (in the top 1,000 results before the results get obscured / redundant) using the following search operators.

allintitle:keyword (who has the highest occurrence of keyword in title)

allintext:keyword (who has the highest occurrence of keyword in their body text)

allinanchor:keyword (who has the highest occurrence of anchor text / links with this keyword)

Using Google again, you can look at the competitor's on page and off page metrics, instead of breaking them out individually, you can just use NicheWatch instead, or our Ultimate SEO Toolkit, to perform this function.

The Conclusion

SEO is only limited by your imagination when it comes to determining the extent of how you use tactics for discovery and analysis. We covered a few simple metrics using Google search operators above that allow you to isolate co-occurrence and determine the global keyword density for a site.

This does provide a preliminary analysis to at least let you know what your up against (qualifying a competitor or your domain to a keyword). If you reverse engineer the averages, you can find the tipping point for essentially any keyword and craft a plan of action to acquire it.

For example 1,000 pages indexed, 900 have the keyword in exact match and the main landing page has 50 inbound links from Page Rank 4 pages. Now you have a threshold to exceed. Although this is a preliminary method, sometimes looking at basic metrics such as these can provide an immense amount of insight and determine the next competitive threshold you target for analysis.

Ten Website Design Rules For High Search Engine Rankings

While millions of people run some sort of website, only a few - it's estimated at only 1 to 2% - are really successful in accomplishing what they want on the Net.

The main reason for this is the lack of well defined goals and the necessary focus to achieve them. A great plan goes a long way. Part of a good plan is web design.

Successful website design lets your visitors focus on the most important part of your website: the content.

Whatever the content is, sales pages or valuable information, great website design makes your visitors feel comfortable taking notice of your content.

Because it's your content that has to do the job, whether selling, generating leads, picking up subscribers or whatever it is that you want your visitors to do. That is your MWR, your Most Wanted Response!

Therefore, the first and most important factor of website design is to get your content indexed and listed in the search engines. No listings means no free traffic. You can still buy it, but at what cost? Better to use search engine optimized website design.

So, how do you do that? Below are 10 rules for successful website design.

1. Use a search engine optimized template. Using a great template makes your life easier because all your pages will have the same lay-out which makes adding and updating websites a breeze. Templates will save you tons of time maintaining your websites.

2. Use Meta Tags. I know, the keyword meta tag isn't that important any more. But the Title tag IS! In fact, it's the most important meta tag and so many websites don't use it. Search engines use the title tag to see what your page is all about and list it in their result pages.

Also, they use your description tag as added information. It's a great way to entice searchers to click on your webpage when they find it.

3. Use CSS. With CSS, abreviation for Cascading Style Sheets, you can control the style and layout of multiple web pages all at once. In other words, your website layout and style design is defined in one place and one place only. Change your css file and your complete website will be updated.

4. Delete all the crap and focus on your content. Flash and (java)scripts are funny, but very often they don't serve a purpose. Instead, they fill up your visitors' computer memory and make them run slow. Dump it. Using as little code as possible is the best way to guarantee good search engine positioning.

5. Have simple and clear navigation. You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

6. Reduce the number of images on your website. Yes, I know a picture can say more than a thousand words, but many pictures don't. They make your site load very slowly and more often than not they are very unnecessary. And, if you have an image that says more than a thousand words, make sure you optimize it to a minimum file size and offer a larger version as an option.

7. Use a sitemap. Site maps are a great way to take search engine robots by the hand and show them all the pages of your site and also help them understand what each page is about, which means it makes your site more search engine friendly and helps get a higher ranking.

8. Write crisp HTML that will validate. When they arrive at your site search engine robots only see a bunch of HTML codes. No fancy images, no colored text, nothing of that kind. So to make search engines understand what your website is about and show them that it deserves to have a high ranking, you need to speak to them in their own language: crisp HTML coding that will validate!

Don't use deprecated HTML coding, make sure your website complies to w3 org web standards and make sure it is cross-browser compatible.

9. Write one page for one keyphrase and use the keyphrase as the page name. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. Without doubt you have researched the keywords and keyphrases you want to get listed for. Now, use them as the name of these blocks and individual pages at your website. Use synonyms inside the pages, so the search engines will get a good idea what your website is all about.

10. Keep your content limited to 500 pixels. For optimal reading convenience, a width of 500 pixels is recommended with a font size of 11 or 12 pixels. It's the easiest way for our eyes to read the text. Use dark text on a light background.

About The Author
Article by Case Stevens -

How to Use Web Analytics to Grow Your Business

If you own a business, chances are you do. But don't pat yourself on the back too quickly.

By now it's widely-accepted that if you have a business card you should probably have a website. It doesn't matter what your company is selling - a website, however modest, has become a standard.

The real question is: what is your website doing for your business?

As a web marketer I often put this question to the business owners I meet. Not because I'm trying to lead into my sales pitch, but because I'm intrigued to hear the answer.

Most people get a certain "deer in the headlights" look in their eyes when I ask this question. To be fair, it's not a question we're used to hearing. But that's not all that's going on here.

Traditional advertising mediums - print, TV, radio, etc - are notoriously difficult to track. Sure, you'll know how often the phone is ringing or how many people come in with a coupon clipped from the Sunday paper, but what you don't know is how many people saw/heard your ad and whether they were interested, oblivious or, worse, annoyed.

Business owners are used to this. We all know we need to advertise - it's a necessary cost of doing business - so we buy that half-page ad in the Yellow Pages or the local newspaper, we sponsor an event or a little league team, we have a radio commercial written (maybe even with a jingle) and we hope for the best.

This has been a given in marketing since the beginning. But the web, and analytics, changed the game.

So how should you be using your web analytics to grow your audience, and your business, online?

Track Everything

With web analytics on your site you can track:

  • Where your traffic is coming from by
    - The referring website and page
    - The search engine and keyword used
  • Your website visitors by
    - Their location
    - Their operating system, browser and monitor resolution
    - Their network
  • Visitor behavior and actions by
    - Duration of visit (time on site)
    - Pages per visit (number of pages viewed)
    - Bounce rate (percentage of users who viewed only one page before leaving)
    - Conversion rate (percentage of users who completed a preset task)

If you're planning on doing any kind of web marketing, be it through search engines, email or advertising on other websites, information on your past and current traffic is crucial. Not to mention you'll want analytics in place so you can properly track the new traffic your promotions will, hopefully, bring in.

Tie Your Traffic Sources to Your Users' Actions

When looking at your analytics data the behavior and action metrics mean little by themselves. If the bounce rate of your site overall is 75%, what does that tell you? Well, this is a pretty high bounce rate - you should at least be shooting to have a bounce rate lower than 50%. But does this tell you exactly what is wrong?

Likewise, if you have secured advertising or a listing on another website, the number of visits coming in from that site only gives you part of the picture.

Tying your bounce rate to a specific traffic source, on the other hand, can tell you a lot.

If a given traffic source is generating a bounce rate of 85% or more, for example, this indicates that users are not being satisfied. There are a few possibilities as to why:

  • The users may not be well-qualified - or the site where you are listed or advertising might not have the best audience for your content/offer.
  • The listing/ad may promise something that the entry page does not live up to (or, at least, the promise is difficult to locate once the user arrives at your site).
  • Your site is simply not usable, is unattractive or unprofessional, causing users to leave immediately (and most don't come back)
  • Your users are not connecting with your content/offer.

There are other possibilities, but you'll want to find the most likely answer here - and try to fix it. Then, using the same metrics (traffic source + bounce rate), you can see whether things improve moving forward.

Using metrics like these you can also get a sense of which advertisements are bringing you a return on your investment and which aren't. With goal tracking in Google Analytics, for example, a conversion rate is added to just about every traffic metric, including referring websites. If you're finding that a website is sending you plenty of traffic but none of it is converting, re-examine the referring website's audience, how your site is being presented and the user's experience when they click through.

The Point

Your website is more than a brochure. It's an interactive tool for your users. The only true way to find out how they're using it (or not using it) is to get web analytics set up properly on your website (including setting goal points to track conversions).

And the best way to improve your website in the aim of building your business is to use the information your web analytics give you.

The age of blind advertising - of throwing money at the problem and hoping for the best - is dead.

If you aren't tracking everything, taking time on a regular basis to understand what the data reveals about your users and adjusting your efforts based on this information, you're missing an opportunity to optimize your advertising and get a better return on your budget.

In this economy, is that something you can afford?

About The Author
Mike Tekula is the President of Unstuck Digital - a Long Island, NY web marketing company that offers proven solutions and training for growing your business online.

Key Differences Among the Most Commonly Used Keyword Suggestion Tools - Part One

Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static (unchanging) websites that are not looking to strengthen or raise their industry share, any dynamic (changing) website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword research is not a luxury, but a basic survival tactic.

Understanding how people actually use words, and the relationships these words have in the context of an Internet search, is key to threading these words and phrases through the fabric of your site. Because the Internet is so very dynamic, with word relationships changing seemingly by the minute, this is a huge and growing challenge for more and more people and companies. After all, the Internet is growing into the major commercial and communication hub of the world. Accurate and useful keyword suggestion tools - and their intelligent implantation into business and marketing strategy, are a major part of the solution.

There are a plethora of keyword suggestion tools available, from free to cost-based, including NicheBot, Wordtracker, KeywordDiscovery, SEOBook, and the various Google keyword tools. In this two-part article, we will consider these tools and the differences among them. Part one will cover the first three on the líst, while part two will cover the Google tools and SEOBook's Keyword Suggestion Tool.

Most importantly, perhaps, these tools help you estimate the relative (rather than absolute) size of the search referral "market" produced by particular words and phrases. You will develop a better understanding of what terms appear how often in search queries, and what other terms are correlated with them, and how many times they are searched compared to those other terms. The analytics you develop with the tools will also give you a good idea of how their suggestions will fare, and provide a means of understanding "competition levels" for specific words and phrases.

Naturally, there are differences both large and small among these keyword analysis/suggestion tools. Google, of course, compiles its tool data from its own search network of sites and offers tremendous functionality at low or zero cost. The subscription-based services, such as Wordtracker and KeywordDiscovery, take advantage of databases of multiple sites and data that can be assembled, broken down, repurposed and presented in myriad ways.

Specific Tool Functionality

Wordtracker aggregates its keyword data from the leading meta search engines, primarily Dogpile but with input from MetaCrawler and others. In Wordtracker's attempts to mine keyword gold, it will discover how many times a certain term or phrase shows up in its database of over 316 million words. This is quite a trick in itself, as English (according to linguists) has between 600,000 and two million words, depending upon how we define a "word." It is clear that Wordtracker leaves no permutation or word-form uncounted, which is a distinct benefit.

Wordtracker's brain trust asserts that metacrawlers process the queries of the leading search engines with some precision, and that the software robots that continuously check site rankings and such do not interfere with the count. In a different approach, KeywordDiscovery relies on its global "premium database" of some 4.5 billion searches based solely on user data, thus diminishing the distortions inherent in some other strategies.

If you are considering which tool to use, you can still get free trials of most tools, except that you usually need to provide contact information, with phone numbers and e-mail addresses required. There are few ways to use and compare the tools anonymously, so the next best approach is "meta-analysis," in which we look at various published third-party reports on the actual use of these tools.

In a study published last year, one technology writer performed keyword forecasts for "dog food" with KeywordDiscovery, Wordtracker and several other programs. Despite using different original data sets, all of these tools try to supply reliable estimates of the available search referral traffic without "data inflation." There are numerous ways to analyze and present the results.

On average, KeywordDiscovery predicted there would be some 1,088 searches for "dog food" daily, while Wordtracker calculated the probable search referral market for "dog food" to be about double that. KeywordDiscovery does have a unique and quite useful algorithm that considers "seasonality" in its results, letting you review the seasonality of terms historically, as monthly estimates or even as a component of annual trends. Search engine market share is developed, as well.

KeywordDiscovery and Wordtracker results can both be repurposed to estimate just Google referral traffic or that of any other major engine. In the tech columnist's example, the Wordtracker daily estimate for Google's "dog food" search was 1,043, or almost half of all the "Daily Prediction" information. KeywordDiscovery had Google accounting for 67 percent of its "Average Daily" results, thus suggesting that 738 "dog food" searches would be made in Google every day.

Perhaps this does not seem to be much of an absolute difference, but when considered over a 30-day period, the difference scaled up considerably in this particular test. KeywordDiscovery estimated some 22,000+ "dog food" searches that month, but Wordtracker projected over 31,000 "dog food" searches for that same period.

A 'Niche' Player

Nichebot came on the scene with some degree of fanfare. It is a complex program, with a tightly specified methodology that lacks flexibility in some important ways. On the other hand, it gathers data from more sources than Wordtracker - leveraging the results from KeywordDiscovery and Google - and provides a great selection of explanatory videos, instructive screenshots and excellent "Help" functions.

However, Nichebot recommends a five-step system, which can be time-consuming and confusing, even for veterans. There are, of course, some free "quick-dig" tools, including, oddly enough, Wordtracker and its thesaurus. While it is free to search Wordtracker via Nichebot, you get only basic counts, and must pay for a premium search if you wish to see competition data and the Keyword Effectiveness Index (KEI).

You can dig a bit "deeper" without additional cost by clicking on a term or phrase in the results, which provides a líst of associated phrases. One savvy forum poster declared that the primary purpose for using Nichebot is "to find as many keywords from multiple sources to cover as much territory for the maximum traffic for your website." In practice, he explained, one can start "from a broad search and just keep refining, merging, narrowing in."

The proliferation of "niche" tools and functions would seem to be a sensible development given Nichebot's name, but the added functionality comes at a price. For instance, you can get the addresses of the sites that have the greatest number of backlinks for a particular term, but the learning curve involved with this program makes the more arcane data difficult to develop.

Generally speaking, Nichebot results are excellent, and it allows better organization of projects and searches via its folder hierarchy. Further, the program checks your site for keyword density "red flags" that Google may note (and disapprove of). As premium search charges kick in a bit early compared to others, the question for users has to be: Do the premium charges return enough value to offset the time and money spent to obtain it?

Time and Tide

While meta-analysis of user comments at a random selection of forums discloses that they don't find Nichebot particularly intuitive, it is considered an impressive software achievement.

Even its appearance gives Nichebot the impression that using it takes time and discipline. While KeywordDiscovery and Wordtracker can be used in a stream-of-consciousness manner at times, Nichebot does not lend itself to brainstorming or "fluid" search styles. This is a direct result, of course, of its having the power it does. Despite that power, it does have a number of anomalies that are commonly reported. For one thing, it applies its vaunted "Jackpot" rating to keywords for which it finds no competition, even if that is the case because of error or anomaly.

Finally, a number of users report that advanced searches can get stuck in a "holding pattern" (in a queue) and take from 15-20 minutes to generate results. With the tide of the Internet forever washing new waves onto the shore, time is of the essence. Even though advanced keyword research searches can return valuable data, it is no stretch to say that many marketers might consider 20 minutes per keyword tool inquiry to be a barrier to frequent or consistent use.

Rating the Tools

Wordtracker is easier to use for most people, but the possibilities are certainly expanded with Nichebot. Doing random or unassociated searches "by the seat of your pants" is among Wordtracker's great strengths, but Nichebot works well to focus your work and helps you take a step-by-step, measured approach. It can be said that Nichebot can not only return search terms and numbers, but can actually sub as your defacto keyword research process. As one user commented at a KEI forum, Nichebot "takes a lot of the guesswork out [but] getting there is somewhat painful."

KeywordDiscovery's "9-in-1 tool" approach (check their site, it's even divided up this way) is popular with many users. It goes some 10,000 keywords deep and the more you pay the deeper you can go. Nichebot does provide more information, but it has that steep learning curve and much harder to learn than the more "friendly" Wordtracker and KeywordDiscovery.

What works best for you will most likely be a product of trial and error - and for many will be a combination of the tools. Because you have to give up more and more personal data to get the "free trials," however, you may want to let other people's fingers "do the walking" and continue to do meta-analyses of others' results. There is a lot of wisdom to be gleaned from multiple opinions, yet there is nothing like running your research your way. Trust the judgment of tech columnists and meta-analysts, or acquiesce to giving up some personal information to find out for yourself.

Remember, because of the many search engines and the multitudes of sources the keyword tools get their numbers from, all of the results are relative. For starters, check out the most important, relevant and highly "trafficked" keywords and terms already associated with your site's content. As we move to Part Two and consider the Google tools and SEOBook's program, don't forget that ongoing study, research and testing are the most fruitful ways to stay abreast of an ever-changing universe of words – and all their relatives, too.

About The Author
AdGooroo is a leader in online competition analysis. With a cutting edge keyword research tool and providing free keyword research, AdGooroo is a must-have for any search marketer or agency.

20 Largest Social Bookmarking Sites | February 2009

1 | 560,598,000 - Inbound Links | 33,432,650 - Compete Monthly Visitors | 12,200,000 - Quantcast Monthly Visitors | 284 - Alexa Ranking.

2 | Yahoo! Buzz
4,231,000 - Inbound Links | NA - Compete Monthly Visitors | 4,000,000 - Quantcast Monthly Visitors | NA - Alexa Ranking.

3 |
250,287,000 - Inbound Links | 2,259,592 - Compete Monthly Visitors | 2,300,000 - Quantcast Monthly Visitors | 457 - Alexa Ranking.

4 |
305,000,000 - Inbound Links | 4,209,353 - Compete Monthly Visitors | 978,000 - Quantcast Monthly Visitors | 939 - Alexa Ranking.

5 |
606,665,000 - Inbound Links | 1,704,343 - Compete Monthly Visitors | 325,000 - Quantcast Monthly Visitors | 2,648 - Alexa Ranking.

6 |
3,693,000 - Inbound Links | 4,903,654 - Compete Monthly Visitors | 3,400,000 - Quantcast Monthly Visitors | 1,422 - Alexa Ranking.

7 |
210,685,000 - Inbound Links | 3,807,418 - Compete Monthly Visitors | 1,200,000 - Quantcast Monthly Visitors | 4,815 - Alexa Ranking.

8 |
17,326,000 - Inbound Links | 961,684 - Compete Monthly Visitors | 2,100,000 - Quantcast Monthly Visitors | 673 - Alexa Ranking.

9 |
5,903,000 - Inbound Links | 1,080,258 - Compete Monthly Visitors | 773,000 - Quantcast Monthly Visitors | 2,252 - Alexa Ranking.

10 |
55,162,723 - Inbound Links | 450,773 - Compete Monthly Visitors | 1,300,000 - Quantcast Monthly Visitors | 6,550 - Alexa Ranking.

11 |
90,708,775 - Inbound Links | 744,534 - Compete Monthly Visitors | 768,000 - Quantcast Monthly Visitors | 7,106 - Alexa Ranking.

12 |
62,071,035 - Inbound Links | 881,082 - Compete Monthly Visitors | 461,000 - Quantcast Monthly Visitors | 10,512 - Alexa Ranking.

13 |
765,141 - Inbound Links | 409,530 - Compete Monthly Visitors | 552,000 - Quantcast Monthly Visitors | 6,294 - Alexa Ranking.

14 |
170,628,144 - Inbound Links | 173,364 - Compete Monthly Visitors | 85,500 - Quantcast Monthly Visitors | 21,691 - Alexa Ranking.

15 |
2,067,453 - Inbound Links | 157,420 - Compete Monthly Visitors | 232,000 - Quantcast Monthly Visitors | 8,846 - Alexa Ranking.

16 |
4,933,009 - Inbound Links | 222,058 - Compete Monthly Visitors | 193,000 - Quantcast Monthly Visitors | 46,502 - Alexa Ranking.

17 |
78,582,576 - Inbound Links | 95,238 - Compete Monthly Visitors | 50,000 - Quantcast Monthly Visitors | 28,616 - Alexa Ranking.

18 |
60,917,444 - Inbound Links | 89,558 - Compete Monthly Visitors | 18,300 - Quantcast Monthly Visitors | 79,651 - Alexa Ranking.

19 |
37,090,730 - Inbound Links | 55,396 - Compete Monthly Visitors | 42,000 - Quantcast Monthly Visitors | 65,050 - Alexa Ranking.

20 |
31,281,453 - Inbound Links | 36,048 - Compete Monthly Visitors | 9,500 - Quantcast Monthly Visitors | 42,675 - Alexa Ranking.

Original Source:

7 Basics of Good Web Design

Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design.

These basics are aimed at new visitors/customers; your repeat customers will be judging your web site on different values. Just like wearing the appropriate clothes for a job interview, these basics will help you pick out the "look" of your web site so that you make a good first impression.

1. Fast Loading Web Site - Any way you look at it, a fast loading page should be your number 1 concern. The web is all about speed, fast searches, fast purchases, fast information. You can't have any of that with a slow loading page. Ask yourself this question - have you ever been on Google doing a search for something important and a link you clicked on didn't open up immediately? What did you do? Patiently wait for the page to open or move onto the next link on the page? My favorite sites open almost immediately.

So, a few suggestions: Make sure that your images are properly optimized. Don't use very many large images, save those for a different page. Keep any auto-running multimedia to a minimum, provide links to run media instead. Check your code for anything else that could affect your page loading times. Since text loads almost instantly go ahead and use all the text you want, just keep everything else under control.

2. No Meaningless Splash Page - Do you appreciate a fancy animation page that doesn't tell you anything and you have to wait for before the web site will open? Neither do I. The last thing I want once I find an interesting site is to wait through some animation before getting to the first page. This doesn't mean that I don't want multimedia on a site, I do. I just don't want an animation before the first page that forces me to wait for it to finish before getting onto the site. It's like having to wait for a salesperson to finish their memorized speech before you can ask them a question. No thanks! I like animation, just in the right place and at the right time. Plus, if I am a returning customer, I will have already seen that animation and don't need to see it again.

My suggestion is to use a smaller animation contained in your main landing page which also includes your main message and links to the rest of your site. It will make for a faster loading page (smaller file) and your visitors can go ahead with accessing your site without having to wait for the animation to finish.

One final note, don't ever put your logo as the only content on your landing page with a link that says "Enter Site". This just screams Unprofessional and will drive away potential visitors in droves. The last thing I want to do is to click on another link just to get into the site. This is a total waste of my time. I usually will skip a site if I see this.

3. No Annoying Web Gimmicks - Now that you have your visitor on your site quickly the one thing you don't want to do is to drive them away just as quickly. So, don't put anything annoying on that first page. No loud background music that makes them quickly hit the volume control or the back button on their browser. No flashing animations while they are trying to read your content. No popup, flyout, expanding ads that cover your home page. Basically, leave the gimmicks alone until you are sure that your visitor will stay on your site. Most casual visitors will leave your site in just a few seconds, no sense on driving them away more quickly.

Multimedia is great on a web site, just don't bombard your visitor with it first thing. If you want audio, then put in a nice picture with a link, like a picture of yourself with text saying something like "Let me tell you how to make fifty thousand this month!" If they are interested, they will click on the link and listen to your message; if they are not interested in audio, then you should be using a different pitch anyway.

Also, monitor what advertisers are putting on your site if you sell ad space. I am sure you have seen those ads with the animated dancing figure, cute the first time you see it. But after seeing it 10,000 times with every imaginable character I have added the company to a líst I keep of companies I won't do business with. So their animation has gone from "look at me" to "you annoy me" in my mind. Ads like these will impact your visitor's experience. So even if your site is perfectly designed, one misplaced ad can ruin all of your hard work.

4. Have a Clear Message - Too many web sites are a mish-mash of content. This is especially true of blog pages. Certain types of sites lend themselves to stream of consciousness content, but most don't. Make it easy for your viewer to understand what your web site is about, don't make them guess. Have a clear topic headline, followed by clear and concise text. This is also where a picture is worth a thousand words, but only if the picture directly pertains to your message.

You want your visitor to quickly understand what your message is. If they like your message, they will take the time to read the rest of your page and look around your web site. If they don't like your page, then it won't do you any good having them stay on your site anyway. So, don't make your visitors guess, let them know what you are about quickly and cleanly and you will have happy visitors. And when thinking about a sales page, a happy customer is a buying customer.

5. Coordinated Design - This one should be self evident, but it is surprising how many sites change their design for every page. You want your visitor to be comfortable in your site and one way to achieve that is by having a coordinated web design. Having a consistent logo, using a consistent color scheme, keeping your navigation in the same place. All of these help to create a coordinated design. This does not mean that you can't change colors or the "Look" on different segments of your site, but if you do, the changes should not be so drastic that it feels like you have moved on to a different site.

If you select one place for your logo, one place for your navigation, one look for your buttons or other common graphic elements and stick with those then you will be well on your way to a coordinated design. If you change colors for a different section, but keep the same logo location, the same navigation location, the same button shape, then your visitors will not become lost as they move from page to page.

6. Easy Navigation - Once you have grabbed your visitors attention you want them to be able to easily move around the different areas of your web site. This is done with easy to use navigation. There are three standard, accepted locations for navigation elements on a web page: along the top, on the left side, and at the bottom. I will usually put my main navigation either along the top or along the left side. I will then put text based navigation at the bottom of the page, this text based navigation is more for the search engines than anything else, but it also makes it easy for your visitors to move to the next page when they have reached the bottom of the current page.

Most people start reading a page from the top left and then read towards the bottom right. So navigation at the left or top will be seen as soon as someone enters your page. Also navigation at the left or top will not move or change position if the browser window is adjusted in size. The worst thing you can do is to put your main navigation on the right side of the page and have your page set for a large screen size. Let's say that your page is set for 1024 across with the navigation on the right, and someone views your page at 800 across, they will not see your navigation at all. The left side of your page will show perfectly, but the right side will be hidden outside of their viewing area. Of course by using floating or popup menus you can overcome some of these design limitations and keep your navigation visible at all times.

Unless you know that your audience will enjoy it, don't use Mystery Navigation. This is where your navigation is hidden within images, or spaced around the web page in some mysterious random order. This can be fun on gaming sites, or social networking sites, but in most cases the navigation should be easy to see and easy to use. If you do want to use Mystery Navigation, I would recommend keeping the text based navigation at the bottom of the page, just in case.

7. Have a "Complete" web site - And finally, no one wants to go to a web site only to find that the site is "Under Construction" and the content they are looking for is not there. These are words that you shouldn't ever use. If a section of your web site is not ready for prime time yet, then simply don't show it yet. It is better to have your site look complete and professional, then to have it look like a work in progress that should not be up on the web yet.

You can easily tell your visitors that you will be having more content in the future without having your site look like it is unfinished. Just use phrases like "Content Updated Weekly" or "New Products Added Monthly". Both of these will tell your visitors that it would be worth their time to come back and visit later, but neither one will make your site look unfinished. So no matter how small your web site is, give the impression that you have taken the time to complete the site before putting it up on the internet, this makes for a more professional presentation and a better visitor experience.

In Closing - By following these simple 7 Basics of Good Web Design you will be well on your way to having an easy to use and successful web presence. Just keep in mind what you look for when you first land on a web page after doing a web search in Google or Yahoo, or other search engine. If you want fast loading pages, make sure your pages load fast. If you want to be able to find what you are looking for quickly and easily, then make sure you have easy navigation. Just keep your first time visitor in mind, put yourself in their web shoes and make your web site an enjoyable place to visit and success should follow.

About The Author
George Peirson is a successful Entrepreneur and Internet Trainer. He is the author of over 40 multimedia based tutorial training titles covering such topics as Photoshop, Flash and Dreamweaver. To see his training sets visit . Article copyright 2009 George Peirson

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