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World demand to rise 4.8% annually through 2015
The global siding market is forecast to grow 4.8 percent per year through 2015 to over five billion square meters, with demand in residential and nonresidential applications growing at similar paces. Heightened residential demand will be measured against a low 2010 base in many industrialized countries, which are expected to rebound somewhat from the losses of the 2005-2010 period. Residential demand for siding will remain strong in developing countries as personal income levels rise and construction practices improve, increasing the number of buildings using siding. Nonresidential demand for siding will grow most rapidly in the developing
Asia/Pacific and Africa/Mideast regions, where real GDP is expected to rise at rates above the global average, fueling building construction spending.

Global Siding Market

North America, Asia/Pacific regions to post strong gains
North America is projected to be by far the most rapidly growing regional siding market during the 2010-2015 period. Demand will rise the fastest in the United States as the US housing sector recovers somewhat from its collapse in the previous period, but US siding sales in 2015 will remain well below the level reached in 2005. Led by China and India, and assisted by recoveries in the Japanese, South Korean, and Australian markets, the Asia/Pacific region is expected
to post strong gains. Growth in the other developing regions will be spurred by ongoing industrial and commercial development and rising personal income levels, which will make siding roducts more affordable for residential construction. In Eastern Europe, growth will be restrained by a declining population and decreasing demand for new housing. Sales in Western Europe will also not return to the levels achieved in 2005. Masonry and concrete products will account for nearly three-quarters of sales through 2015. Global demand for these products is expected to grow lmost five percent per year, fueled by recoveries in the housing sectors of the United States and Western Europe. Brick and tile products will enjoy above-average sales growth in China, India and the Africa/Mideast region. Between 2010 and 2015, demand for fiber cement siding will grow most rapidly, taking market share from competitive products. Japan will continue to be the leading national market for fiber cement siding, but gains will also be boosted by strong growth in China and India. Sales of vinyl siding are expected to increase rapidly because of higher levels of US demand, but vinyl siding will remain a niche product outside North America, accounting for only a small portion of demand.

Study coverage
Details on these and other findings are presented in the new Freedonia industry study, World Siding (Cladding), priced at $6100. It presents historical demand data for the years 2000, 2005 and 2010, as well as forecasts for 2015 and 2020 by cement type, market, world region and for 20 countries. In addition, the study considers key market environment factors, assesses global industry structure, evaluates company market share data and profiles 42 industry players worldwide.

This study can help you:
Determine your market & sales potential
Learn more about industry competitors
Assess new products & technologies
Identify firms to merge with or acquire
Complement your research & planning
Gather data for presentations
Confirm your own internal data
Make better business decisions
COM PANY PRO FILES
Profiles 42 global industry players such as HeidelbergCement, JS Group, James Hardie, Nichiha, Saint-Gobain and Wienerberger

Additional Information
This study analyzes the global market for exterior siding or cladding for residential and nonresidential buildings. The following types of products are covered: masonry and concrete (i.e., stone, brick, tile, stucco, exterior insulation and finish systems (EIFS), nonloadbearing concrete and fiber cement); metal (including aluminum and steel siding and metal panels); vinyl; wood (plywood, hardboard, other engineered wood and wood shingles) and other siding. Primary loadbearing walls (of brick, concrete block, poured concrete, stone, etc.) are excluded from the scope of this study, as is glass curtain wall. Secondary products such as soffits and trim are excluded as well.

Historical data for 2000, 2005 and 2010 and forecasts to 2015 and 2020 are provided for siding demand by product type and by market on a country-bycountry basis, measured in million square meters. The term “demand” actually refers to “apparent consumption” and is defined as production (also referred to as “output” or “supply”) from a nation’s indigenous siding manufacturing facilities plus imports minus exports. It is used interchangeably with the terms “market,” “sales” and “consumption.”
In addition, major global siding manufacturers are identified and profiled, and the key competitive variables are discussed. The entire report is framed within the world siding industry’s economic, technological and market environments, and therefore environmental variables affecting siding demand (especially building construction expenditures) are emphasized. World siding market share data by company presented in the “Industry Structure” section are estimated based on consultation with multiple sources. In addition, tabular details may not always add to totals due to rounding.

Data on global siding demand are derived from differing sources and developed from statistical relationships. As a result, variations are commonplace in this type of international reporting, and, consequently, data presented in this study are historically consistent but may differ from othersources. Variances may occur because of definitional differences, undistributed exports, inventory accumulation and goods-in-transit.

Economic and demographic indicators presented in this study were obtained from The Freedonia Group Consensus Forecasts dated August 2011. Gross Domestic Product (GDP) historical data are derived from the national income and products accounts from the Organisation for Economic Co-Operation and Development (OECD) for its member countries, from the European Bank for Reconstruction and Development (EBRD) for its member countries, and from the International Monetary Fund for its member countries that are not part of the OECD or EBRD. GDP estimates for other nations are based on information from the World Bank and a variety of other sources, including the countries’ statistical bureaus. GDP forecasts are developed from a consensus of public agencies and private firms.

All estimates of gross domestic product and components of GDP are done in terms of constant purchasing power parity in a benchmark year (2009) that is one year before the base year (2010) used in this study. Purchasing power parity GDP estimates for the benchmark year are obtained from the OECD, Eurostat, the World Bank, the International Monetary Fund, the US Central Intelligence Agency and selected other sources. These purchasing power parity GDP estimates for the benchmark year are based on gross domestic product data expressed in the individual countries’ local currency, which are then converted to US dollars by valuing each country’s output at US prices in the benchmark year.

This approach values the same physical output at a consistent price for all countries, thereby reducing the distorting influence of different price levels in the different countries. The alternative approach of using exchange rates to convert local currency GDP to US dollars would tend to overvalue the output of countries with high average price levels and undervalue the output of countries with low average price levels, because exchange rate conversions only partially
reflect the relative prices for goods and services that are domestically consumed and invested. Furthermore, factors other than relative prices, such as demand and supply in currency markets, interest rates and capital flows, affect exchange rates.

Once the GDP values for a country are estimated for the benchmark year, we then calculate inflation-adjusted GDP for all other years for that country based on historical and forecast growth rates of GDP expressed in inflationadjusted units of that country’s local currency. This approach ensures that the GDP series for any given country is an accurate index of changes in inflationadjusted GDP for that country. However, it also implicitly assumes that the price structures across countries do not change from those of the benchmark year. Therefore, caution should be used in comparing the relative GDP of countries in years other than the benchmark year. If the ratio of prices across two countries in a given year differs from the ratio of prices across those countries in the benchmark year, then the change in the relative sizes of those two economies as measured will not accurately reflect changes in output.

The benchmark year is chosen to be one year prior to the base year for the study for reasons of data availability. One benefit of this choice is that the ratio of prices across countries in the base year is usually similar to that in the benchmark year. Therefore, the ratio of real GDP between two countries in the base year of 2010 is generally a reasonably accurate representation of the relative sizes of their economies.
A wide variety of primary and secondary sources were used in the compilation of this report. These include government statistical agencies, trade associations such as the Metal Cladding and Roofing Manufacturers Association of the UK and Vinyl Siding Institute of the US, industry experts, financial sources, and siding company sources. Public sector data sources used include the US Bureau of the Census, United Nations, OECD, World Bank, IMF, European Union and various national government statistical publications. Primary information was gathered through consultations with officers and marketing personnel of participating companies. Secondary data and background information were obtained from various trade publications,including Concrete Homes, Concrete Products, ENR, Home Energy Magazine, Masonry, Metal Construction News, Professional Builder, Stone World and Walls & Ceilings. Corporate annual reports, SEC Form 10-K filings, product literature and other company information were also used in framing the industry and market environments and as input for market size assessments.

Table Of Contents
INTRODUCTION x
1. EXECUTIVE SUMMARY 1
2. MARKET ENVIRONMENT 4General 4World Economic Outlook 5Recent Historical Trends 5World Economic Outlook 7World Demographic Overview 10Population 11Households 12Personal Income Trends 14World Building Construction Outlook 16Relationship to Siding Demand 19Residential 22Nonresidential 23Pricing Patterns 25Technology Trends 28Legal & Regulatory Environment 30
3. SUPPLY & DEMAND 33General 33Demand by Region 34Demand by Product 39Masonry & Concrete 41Brick & Tile 44Stucco & EIFS 46Concrete & Stone 49Fiber Cement 51Metal 54Vinyl 57Wood & Other 59Wood 61Other 62Demand by Market 63Residential Buildings 65New Construction 66Improvement & Repair 67Nonresidential Buildings 67New Construction 68Improvement & Repair 69Production & Foreign Trade 70
4. NORTH AMERICA 72General 72Siding Demand 74United States 78Canada 83Mexico 87
5. WESTERN EUROPE 92General 92Siding Demand 94Germany 97France 101United Kingdom 105Spain 109Italy 113Netherlands 118Other Western Europe 122
6. ASIA/PACIFIC 126General 126Siding Demand 128China 132Japan 137India 142South Korea 147Australia 151Indonesia 156Other Asia/Pacific 159
7. OTHER REGIONS 167Central & South America 167Brazil 173Other Central & South America 177Eastern Europe 184Russia 189Poland 194Other Eastern Europe 197Africa/Mideast 205Turkey 210Iran 213Other Africa/Mideast 217
8. INDUSTRY STRUCTURE 225General 225Industry Composition 227Market Share 230Product Development & Manufacturing 233Marketing & Distribution 236Cooperative Agreements 238Mergers & Acquisitions 240Company Profiles 242Acme Brick, see Berkshire HathawayAlcoa Incorporated 243Allied Building Products, see CRHAlside, see Associated MaterialsAsahi Tostem Exterior Building Materials, see JS GroupASC Profiles, see BlueScope SteelAssociated Materials LLC 246BASF SE 249Bayer IMSA, see VerzatecBerkshire Hathaway Incorporated 251BlueScope Steel Limited 253Boral Limited 260Butler Manufacturing, see BlueScope SteelCertainTeed, see Saint-GobainCrane Plastics Siding, see Georgia GulfCRH plc 264CSR Limited 268Dryvit Systems, see RPM InternationalEternit, see Etex GroupEtex Group SA 271Exterior Portfolio by Crane, see Georgia GulfFeatherlite Building Products, see Berkshire HathawayGarco Building Systems, see NCI Building SystemsGeneral Shale Brick, see Wienerberger BaustoffindustrieGentek Building Products, see Associated MaterialsGeorgia Gulf Corporation 275Georgia-Pacific, see Koch IndustriesGlen-Gery, see CRHGrillo-Werke AG 278Hanson, see HeidelbergCementHardie (James) Industries SE 280HCI Steel Building Systems, see BlueScope SteelHeidelbergCement AG 284Heidelberger Kalksandstein, see HeidelbergCementIbstock Brick, see CRHJS Group Corporation 288Kaycan Limited 290Kingspan Group plc 292Knauf Gips KG 294Koch Industries Incorporated 295KP Building Products, see KaycanLIXIL, see JS GroupLouisiana-Pacific Corporation 297Marazzi Group SpA 299Mastic Home Exteriors, see Ply Gem HoldingsMateris Holding Luxembourg SA 300Metal Building Components, see NCI Building SystemsMetalcorp Steel, see BlueScope SteelMetl-Span, see BlueScope SteelMitsubishi Chemical Holdings Corporation 303Napco, see Ply Gem HoldingsNCI Building Systems Incorporated 304Nichiha Corporation 307Oldcastle Architectural, see CRHOOO Kraspan 309Owens Corning Masonry Products, see BoralParex Group, see Materis Holding LuxembourgPermasteelisa SpA 311Ply Gem Holdings Incorporated 313PT BlueScope Steel Indonesia, see BlueScope SteelResolite, see VerzatecRHEINZINK, see Grillo-WerkeRoyal Group, see Georgia GulfRPM International Incorporated 316Saint-Gobain 319Steelscape, see BlueScope SteelSto AG 323Tata BlueScope Steel, see BlueScope Steel and Tata SteelTata Steel Limited 325U-kon International GmbH 327Varco Pruden Buildings, see BlueScope SteelVariform, see Ply Gem HoldingsVerzatec SA de CV 328Weyerhaeuser Company 329Wienerberger Baustoffindustrie AG 331Additional Companies in the Siding Industry 334List Of Tables
SECTION I — EXECUTIVE SUMMARYSummary Table 3SECTION II — MARKET ENVIRONMENT1 World Gross Domestic Product by Region 102 World Population by Region 123 World Households by Region 144 World Per Capita GDP by Region 165 World Building Construction Expenditures by Region 186 World Residential Building Construction Expendituresby Region 237 World Nonresidential Building Construction Expendituresby Region 258 World Siding Pricing 27SECTION III — SUPPLY & DEMAND1 World Siding Demand by Region 382 World Siding Demand by Product 403 World Masonry & Concrete Siding Demand by Product& Region 434 World Brick & Tile Siding Demand by Region 465 World Stucco & EIFS Siding Demand by Region 486 World Concrete & Stone Siding Demand by Region 517 World Fiber Cement Siding Demand by Region 548 World Metal Siding Demand by Region 579 World Vinyl Siding Demand by Region 5910 World Wood & Other Siding Demand by Product & Region 6011 World Siding Demand by Market 64SECTION IV — NORTH AMERICA1 North America — Market Environment for Siding 732 North America — Siding Demand 773 United States — Market Environment for Siding 804 United States — Siding Demand 835 Canada — Market Environment for Siding 856 Canada — Siding Demand 877 Mexico — Market Environment for Siding 898 Mexico — Siding Demand 91SECTION V — WESTERN EUROPE1 Western Europe — Market Environment for Siding 932 Western Europe — Siding Demand 963 Germany — Market Environment for Siding 984 Germany — Siding Demand 1005 France — Market Environment for Siding 1026 France — Siding Demand 1047 United Kingdom — Market Environment for Siding 1068 United Kingdom — Siding Demand 1089 Spain — Market Environment for Siding 11010 Spain — Siding Demand 11311 Italy — Market Environment for Siding 11512 Italy — Siding Demand 11713 Netherlands — Market Environment for Siding 11914 Netherlands — Siding Demand 12115 Other Western Europe — Market Environment for Siding 12316 Other Western Europe — Siding Demand 125SECTION VI — ASIA/PACIFIC1 Asia/Pacific — Market Environment for Siding 1282 Asia/Pacific — Siding Demand 1313 China — Market Environment for Siding 1344 China — Siding Demand 1375 Japan — Market Environment for Siding 1396 Japan — Siding Demand 1427 India — Market Environment for Siding 1448 India — Siding Demand 1469 South Korea — Market Environment for Siding 14810 South Korea — Siding Demand 15111 Australia — Market Environment for Siding 15312 Australia — Siding Demand 15513 Indonesia — Market Environment for Siding 15714 Indonesia — Siding Demand 15915 Other Asia/Pacific — Market Environment for Siding 16116 Other Asia/Pacific — Siding Demand 163SECTION VII — OTHER REGIONS1 Central & South America — Market Environment for Siding 1692 Central & South America — Siding Demand 1723 Brazil — Market Environment for Siding 1744 Brazil — Siding Demand 1765 Other Central & South America — Market Environmentfor Siding 1786 Other Central & South America — Siding Demand 1817 Eastern Europe — Market Environment for Siding 1858 Eastern Europe — Siding Demand 1889 Russia — Market Environment for Siding 19110 Russia — Siding Demand 19311 Poland — Market Environment for Siding 19512 Poland — Siding Demand 19713 Other Eastern Europe — Market Environment for Siding 19914 Other Eastern Europe — Siding Demand 20215 Africa/Mideast — Market Environment for Siding 20716 Africa/Mideast — Siding Demand 20917 Turkey — Market Environment for Siding 21118 Turkey — Siding Demand 21319 Iran — Market Environment for Siding 21520 Iran — Siding Demand 21721 Other Africa/Mideast — Market Environment for Siding 21922 Other Africa/Mideast — Siding Demand 221SECTION VIII — INDUSTRY STRUCTURE1 Siding Sales for Selected Manufacturers, 2010 2292 Selected Cooperative Agreements 2393 Selected Acquisitions & Divestitures 241

List Of Charts
SECTION II — MARKET ENVIRONMENT1 World Building Construction Expenditures by Region, 2010 192 Relationship Between Per Capita Siding Demand & Per CapitaBuilding Construction Expenditures, 2010 213 World Siding Pricing, 2000-2020 28SECTION III — SUPPLY & DEMAND1 World Siding Demand by Region, 2010 392 World Siding Demand by Type, 2010 413 World Siding Demand by Market, 2000-2020 64SECTION VIII — INDUSTRY STRUCTURE1 World Siding Market Share by Company, 2010 230

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