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Europe In Vitro Diagnostics Market Outlook to 2017

2012-01-16T09:47:00.000-08:00

GlobalData’s new report, “Europe In Vitro Diagnostics Market Outlook to 2017- Clinical Chemistry Genetic Testing, Haematology, Histology and Cytology, Immuno Chemistry, Infectious Immunology and Microbiology Culture” provides key market data on the Europe In Vitro Diagnostics market – France, Germany, Italy, Spain and United Kingdom. The report provides value (USD million) data for all the market categories – Clinical Chemistry, Genetic Testing, Haematology, Histology And Cytology, Immuno Chemistry, Infectious Immunology and Microbiology Culture. The report also provides company shares and distribution shares data for each of the aforementioned market categories. The report is supplemented with global corporate-level profiles of the key market participants.

Europe In Vitro Diagnostics Market Outlook to 2017

This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by GlobalData’s team of industry experts.

Scope

Countries covered include France, Germany, Italy, Spain and United Kingdom.
Market size and company share data for In Vitro Diagnostics market categories – Clinical Chemistry, Genetic Testing, Haematology, Histology And Cytology, Immuno Chemistry, Infectious Immunology and Microbiology Culture.
Annualized market revenues (USD million) data for each of the market categories in each of the country. Data from 2003 to 2010, forecast forward for 7 years to 2017.
2010 company shares and distribution shares data for each of the market categories and countries.
Global corporate-level profiles of key companies operating within the Europe In Vitro Diagnostics market.
Key players covered include F. Hoffmann-La Roche Ltd., Siemens Healthcare, Abbott Laboratories, Beckman Coulter, Inc., bioMerieux S.A., Ortho-Clinical Diagnostics Inc. and others.

Reasons to buy

Develop business strategies by identifying the key market categories and segments poised for strong growth.
Develop market-entry and market expansion strategies.
Design competition strategies by identifying who-stands-where in the Europe In Vitro Diagnostics competitive landscape.
Develop capital investment strategies by identifying the key market segments expected to register strong growth in the near future.
What are the key distribution channels and what’s the most preferred mode of product distribution – Identify, understand and capitalize.

Table of Contents

1 Table of Contents 2
1.1 List of Tables 6
1.2 List of Figures 12

2 Introduction 14
2.1 What is This Report About? 14

3 In Vitro Diagnostics in Europe 15
3.1 In Vitro Diagnostics Cross Country Comparison, USD Actual, 2003-2017 15
3.2 In Vitro Diagnostics, Europe, Overall Revenue ($m), USD Actual, 2003-2017 16
3.3 In Vitro Diagnostics, Europe, Company share (2009-2010) 24

4 In Vitro Diagnostics In Germany 26
4.1 In Vitro Diagnostics, Germany, Overall Revenue ($m), USD Actual, 2003-2017 26
4.2 In Vitro Diagnostics, Germany, Distribution Share (2009-2010) 32
4.3 In Vitro Diagnostics, Germany, Company share (2009-2010) 36

5 In Vitro Diagnostics In France 52
5.1 In Vitro Diagnostics, France, Overall Revenue ($m), USD Actual, 2003-2017 52
5.2 In Vitro Diagnostics, France, Distribution Share (2009-2010) 58
5.3 In Vitro Diagnostics, France, Company share (2009-2010) 62

6 In Vitro Diagnostics In Italy 78
6.1 In Vitro Diagnostics, Italy, Overall Revenue ($m), USD Actual, 2003-2017 78
6.2 In Vitro Diagnostics, Italy, Distribution Share (2009-2010) 84
6.3 In Vitro Diagnostics, Italy, Company share (2009-2010) 88

7 In Vitro Diagnostics In United Kingdom 104
7.1 In Vitro Diagnostics, United Kingdom, Overall Revenue ($m), USD Actual, 2003-2017 104
7.2 In Vitro Diagnostics, United Kingdom, Distribution Share (2009-2010) 110
7.3 In Vitro Diagnostics, United Kingdom, Company share (2009-2010) 114

8 In Vitro Diagnostics In Spain 130
8.1 In Vitro Diagnostics, Spain, Overall Revenue ($m), USD Actual, 2003-2017 130
8.2 In Vitro Diagnostics, Spain, Distribution Share (2009-2010) 136
8.3 In Vitro Diagnostics, Spain, Company Share (2009-2010) 140

9 Overview of Key Companies in Europe In Vitro Diagnostics Market 156
9.1 F. Hoffmann-La Roche Ltd. 156
9.2 Siemens Healthcare 157
9.3 Abbott Laboratories 158
9.4 Beckman Coulter, Inc. 159
9.5 bioMerieux S.A. 160
9.6 Ortho-Clinical Diagnostics Inc. 161
9.7 Sysmex Corporation 162
9.8 Bio-Rad Laboratories, Inc. 162
9.9 Becton, Dickinson and Company 162
9.10 DiaSorin S.p.A 163
9.11 Phadia AB 163
9.12 Alere Inc. 163
9.13 DIAGNOSTICA STAGO, Inc. 164
9.14 Qiagen N.V. 164
9.15 Gen-Probe Incorporated 164
9.16 HORIBA, Ltd. 165
9.17 Thermo Fisher Scientific Inc. 165
9.18 Grifols, S.A. 165
9.19 PerkinElmer, Inc. 166
9.20 Danaher Corporation 166
9.21 The Elitech Group 166
9.22 BioSystems International 167
9.23 Life Technologies Corporation 167
9.24 Immucor, Inc. 167
9.25 Hologic, Inc. 168
9.26 Cellestis Limited 168
9.27 Atlas Medical 168

10 In Vitro Diagnostics Market Pipeline Products 169
10.1 Clinical Chemisty Market Pipeline Products 169
10.2 Immuno Chemistry Market Pipeline Products 172
10.3 Haematology Market Pipeline Products 175
10.4 Infectious Immunology Market Pipeline Products 177
10.5 Microbiology Culture Market Pipeline Products 181
10.6 Histology and Cytology Market Pipeline Products 182
10.7 Genetic Testing Market Pipeline Products 183

11 Financial Deals Landscape 188
11.1 Merger 188
11.2 Acquisition 189
11.3 Partnerships 220

12 Recent Developments 291
12.1 Strategy And Business Planning 291
12.2 Legal and Regulatory 308
12.3 Government and Public Interest 313
12.4 Product News 329

13 Appendix 364
13.1 Definitions of Markets Covered in the Report 365
13.2 Research Methodology 367
13.3 Secondary Research 367
13.4 Primary Research 368
13.5 Models 368
13.6 Forecasts 369
13.7 Expert Panels 369
13.8 GlobalData Consulting 369
13.9 Currency Conversion 370
13.10 Contact Us 370
13.11 Disclaimer 370

List of Tables

Table 1:In Vitro Diagnostics, Cross Country Comparison, USD Actual, 2003-2017 25
Table 2:In Vitro Diagnostics, Europe, Overall Revenue ($m), USD Actual, 2003-2017 27
Table 3:In Vitro Diagnostics, Europe, Cross-Category Analysis, 2003-2017 29
Table 4:In Vitro Diagnostics, Europe, Overall Revenue ($m), USD Actual, Historic, 2003-2010 31
Table 5:In Vitro Diagnostics, Europe, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 33
Table 6:In Vitro Diagnostics, Europe, Company Share by Revenue ($m), USD Actual, 2009-2010 35
Table 7:In Vitro Diagnostics, Germany, Overall Revenue ($m), USD Actual, 2003-2017 37
Table 8:In Vitro Diagnostics, Germany, Overall Revenue ($m), USD Actual, Historic, 2003-2010 39
Table 9:In Vitro Diagnostics, Germany, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 41
Table 10:Clinical Chemistry, Germany, Distribution Share by Revenue ($m), USD Actual, 2009-2010 42
Table 11:Genetic Testing, Germany, Distribution Share by Revenue ($m), USD Actual, 2009-2010 42
Table 12:Haematology, Germany, Distribution Share by Revenue ($m), USD Actual, 2009-2010 43
Table 13:Histology And Cytology, Germany, Distribution Share by Revenue ($m), USD Actual, 2009-2010 43
Table 14:Immuno Chemistry, Germany, Distribution Share by Revenue ($m), USD Actual, 2009-2010 44
Table 15:Infectious Immunology, Germany, Distribution Share by Revenue ($m), USD Actual, 2009-2010 44
Table 16:Microbiology Culture, Germany, Distribution Share by Revenue ($m), USD Actual, 2009-2010 45
Table 17:In Vitro Diagnostics, Germany, Company share by Revenue ($m), USD Actual, 2009-2010 47
Table 18:Clinical Chemistry, Germany, Company share by Revenue ($m), USD Actual 2009-2010 49
Table 19:Genetic Testing, Germany, Company share by Revenue ($m), USD Actual 2009-2010 51
Table 20:Haematology, Germany, Company share by Revenue ($m), USD Actual 2009-2010 53
Table 21:Histology And Cytology, Germany, Company share by Revenue ($m), USD Actual 2009-2010 55
Table 22:Immuno Chemistry, Germany, Company share by Revenue ($m), USD Actual 2009-2010 57
Table 23:Infectious Immunology, Germany, Company share by Revenue ($m), USD Actual 2009-2010 59
Table 24:Microbiology Culture, Germany, Company share by Revenue ($m), USD Actual 2009-2010 61
Table 25:In Vitro Diagnostics, France, Overall Revenue ($m), USD Actual, 2003-2017 63
Table 26:In Vitro Diagnostics, France, Overall Revenue ($m), USD Actual, Historic, 2003-2010 65
Table 27:In Vitro Diagnostics, France, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 67
Table 28:Clinical Chemistry, France, Distribution Share by Revenue ($m), USD Actual, 2009-2010 68
Table 29:Genetic Testing, France, Distribution Share by Revenue ($m), USD Actual, 2009-2010 68
Table 30:Haematology, France, Distribution Share by Revenue ($m), USD Actual, 2009-2010 69
Table 31:Histology And Cytology, France, Distribution Share by Revenue ($m), USD Actual, 2009-2010 69
Table 32:Immuno Chemistry, France, Distribution Share by Revenue ($m), USD Actual, 2009-2010 70
Table 33:Infectious Immunology, France, Distribution Share by Revenue ($m), USD Actual, 2009-2010 70
Table 34:Microbiology Culture, France, Distribution Share by Revenue ($m), USD Actual, 2009-2010 71
Table 35:In Vitro Diagnostics, France, Company share by Revenue ($m), USD Actual, 2009-2010 73
Table 36:Clinical Chemistry, France, Company share by Revenue ($m), USD Actual 2009-2010 75
Table 37:Genetic Testing, France, Company share by Revenue ($m), USD Actual 2009-2010 77
Table 38:Haematology, France, Company share by Revenue ($m), USD Actual 2009-2010 79
Table 39:Histology And Cytology, France, Company share by Revenue ($m), USD Actual 2009-2010 81
Table 40:Immuno Chemistry, France, Company share by Revenue ($m), USD Actual 2009-2010 83
Table 41:Infectious Immunology, France, Company share by Revenue ($m), USD Actual 2009-2010 85
Table 42:Microbiology Culture, France, Company share by Revenue ($m), USD Actual 2009-2010 87
Table 43:In Vitro Diagnostics, Italy, Overall Revenue ($m), USD Actual, 2003-2017 89
Table 44:In Vitro Diagnostics, Italy, Overall Revenue ($m), USD Actual, Historic, 2003-2010 91
Table 45:In Vitro Diagnostics, Italy, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 93
Table 46:Clinical Chemistry, Italy, Distribution Share by Revenue ($m), USD Actual, 2009-2010 94
Table 47:Genetic Testing, Italy, Distribution Share by Revenue ($m), USD Actual, 2009-2010 94
Table 48:Haematology, Italy, Distribution Share by Revenue ($m), USD Actual, 2009-2010 95
Table 49:Histology And Cytology, Italy, Distribution Share by Revenue ($m), USD Actual, 2009-2010 95
Table 50:Immuno Chemistry, Italy, Distribution Share by Revenue ($m), USD Actual, 2009-2010 96
Table 51:Infectious Immunology, Italy, Distribution Share by Revenue ($m), USD Actual, 2009-2010 96
Table 52:Microbiology Culture, Italy, Distribution Share by Revenue ($m), USD Actual, 2009-2010 97
Table 53:In Vitro Diagnostics, Italy, Company share by Revenue ($m), USD Actual, 2009-2010 99
Table 54:Clinical Chemistry, Italy, Company share by Revenue ($m), USD Actual 2009-2010 101
Table 55:Genetic Testing, Italy, Company share by Revenue ($m), USD Actual 2009-2010 103
Table 56:Haematology, Italy, Company share by Revenue ($m), USD Actual 2009-2010 105
Table 57:Histology And Cytology, Italy, Company share by Revenue ($m), USD Actual 2009-2010 107
Table 58:Immuno Chemistry, Italy, Company share by Revenue ($m), USD Actual 2009-2010 109
Table 59:Infectious Immunology, Italy, Company share by Revenue ($m), USD Actual 2009-2010 111
Table 60:Microbiology Culture, Italy, Company share by Revenue ($m), USD Actual 2009-2010 113
Table 61:In Vitro Diagnostics, United Kingdom, Overall Revenue ($m), USD Actual, 2003-2017 115
Table 62:In Vitro Diagnostics, United Kingdom, Overall Revenue ($m), USD Actual, Historic, 2003-2010 117
Table 63:In Vitro Diagnostics, United Kingdom, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 119
Table 64:Clinical Chemistry, United Kingdom, Distribution Share by Revenue ($m), USD Actual, 2009-2010 120
Table 65:Genetic Testing, United Kingdom, Distribution Share by Revenue ($m), USD Actual, 2009-2010 120
Table 66:Haematology, United Kingdom, Distribution Share by Revenue ($m), USD Actual, 2009-2010 121
Table 67:Histology And Cytology, United Kingdom, Distribution Share by Revenue ($m), USD Actual, 2009-2010 121
Table 68:Immuno Chemistry, United Kingdom, Distribution Share by Revenue ($m), USD Actual, 2009-2010 122
Table 69:Infectious Immunology, United Kingdom, Distribution Share by Revenue ($m), USD Actual, 2009-2010 122
Table 70:Microbiology Culture, United Kingdom, Distribution Share by Revenue ($m), USD Actual, 2009-2010 123
Table 71:In Vitro Diagnostics, United Kingdom, Company share by Revenue ($m), USD Actual, 2009-2010 125
Table 72:Clinical Chemistry, United Kingdom, Company share by Revenue ($m), USD Actual 2009-2010 127
Table 73:Genetic Testing, United Kingdom, Company share by Revenue ($m), USD Actual 2009-2010 129
Table 74:Haematology, United Kingdom, Company share by Revenue ($m), USD Actual 2009-2010 131
Table 75:Histology And Cytology, United Kingdom, Company share by Revenue ($m), USD Actual 2009-2010 133
Table 76:Immuno Chemistry, United Kingdom, Company share by Revenue ($m), USD Actual 2009-2010 135
Table 77:Infectious Immunology, United Kingdom, Company share by Revenue ($m), USD Actual 2009-2010 137
Table 78:Microbiology Culture, United Kingdom, Company share by Revenue ($m), USD Actual 2009-2010 139
Table 79:In Vitro Diagnostics, Spain, Overall Revenue ($m), USD Actual, 2003-2017 141
Table 80:In Vitro Diagnostics, Spain, Overall Revenue ($m), USD Actual, Historic, 2003-2010 143
Table 81:In Vitro Diagnostics, Spain, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 145
Table 82:Clinical Chemistry, Spain, Distribution Share by Revenue ($m), USD Actual, 2009-2010 146
Table 83:Genetic Testing, Spain, Distribution Share by Revenue ($m), USD Actual, 2009-2010 146
Table 84:Haematology, Spain, Distribution Share by Revenue ($m), USD Actual, 2009-2010 147
Table 85:Histology and Cytology, Spain, Distribution Share by Revenue ($m), USD Actual, 2009-2010 147
Table 86:Immuno Chemistry, Spain, Distribution Share by Revenue ($m), USD Actual, 2009-2010 148
Table 87:Infectious Immunology, Spain, Distribution Share by Revenue ($m), USD Actual, 2009-2010 148
Table 88:Microbiology Culture, Spain, Distribution Share by Revenue ($m), USD Actual, 2009-2010 149
Table 89:In Vitro Diagnostics, Spain, Company Share by Revenue ($m), USD Actual, 2009-2010 151
Table 90:Clinical Chemistry, Spain, Company Share by Revenue ($m), USD Actual 2009-2010 153
Table 91:Genetic Testing, Spain, Company Share by Revenue ($m), USD Actual 2009-2010 155
Table 92:Haematology, Spain, Company Share by Revenue ($m), USD Actual 2009-2010 157
Table 93:Histology and Cytology, Spain, Company Share by Revenue ($m), USD Actual 2009-2010 159
Table 94:Immuno Chemistry, Spain, Company Share by Revenue ($m), USD Actual 2009-2010 161
Table 95:Infectious Immunology, Spain, Company Share by Revenue ($m), USD Actual 2009-2010 163
Table 96:Microbiology Culture, Spain, Company Share by Revenue ($m), USD Actual 2009-2010 165
Table 97: Clinical Chemisty Market Pipeline Products 179
Table 98: Immuno Chemistry Market Pipeline Products 182
Table 99: Haematology Market Pipeline Products 185
Table 100: Infectious Immunology Market Pipeline Products 187
Table 101: Microbiology Culture Market Pipeline Products 191
Table 102: Histology and Cytology Market Pipeline Products 192
Table 103: Genetic Testing Market Pipeline Products 193
Table 104:Centre For Molecular Medicine And Human Genetics Unit Merge To Form IGMM 198
Table 105:Roche To Acquire Verum Diagnostica For $17.4 Million 199
Table 106:Lepu Medical Technology To Acquire 40% Stake In Comed For $1.9 Million 200
Table 107:Alere Receives Valid Acceptance For Revised Offer To Acquire Axis-Shield For $385 Million 201
Table 108:Grifols Acquires Remaining 51% Stake In Lateral-Medion 203
Table 109:PZ Cormay Acquires 98.62% Stake In Audit Diagnostics 204
Table 110:Roche Completes Acquisition Of mtm laboratories 205
Table 111:bioMerieux Acquires Argene 207
Table 112:Qiagen To Acquire 61% Stake In IPSOGEN 208
Table 113:Lab21 Acquires Myconostica 210
Table 114:Thermo Fisher Completes Acquisition Of Phadia 211
Table 115:bioMerieux Completes Acquisition Of AES Laboratoire 213
Table 116:Ion Beam Applications Acquires 25% Stake In PET Net 215
Table 117:Qiagen Completes Acquisition Of Cellestis 216
Table 118:Techne Acquires Boston Biochem And Boston Biochem 218
Table 119:Merck Acquires heipha Dr. Muller And Related Assets From Biotest 219
Table 120:Agilent Technologies Acquires Lab901 221
Table 121:PerkinElmer Acquires Chemagen Biopolymer 223
Table 122:Imperial Innovations Acquires Minority Stake In Molecular Vision 225
Table 123:AlphaHelix Molecular Diagnostics Acquires Techtum Lab 226
Table 124:ERBA DIAGNOSTICS MANNHEIM Acquires Diasis Diagnostic Systems 227
Table 125:Addtech Life To Acquire Electra-Box Diagnostica 228
Table 126:Lab21 Acquires Microgen Bioproducts 229
Table 127:Global BioDiagnostics Extends Co-Development Agreement With Foundation for Innovative New Diagnostics 230
Table 128:Sony DADC Enters Into Co-Development Agreement With Axela 231
Table 129:Roche Enters Into Joint Venture Agreement With Swiss Federal Institute of Technology, University of Zurich And University Hospital Zurich 232
Table 130:Sony DADC BioSciences Enters Into Co-Development Agreement With Maven Biotechnologies 234
Table 131:Abbott Laboratories Expands Its Co-Development Agreement With GlaxoSmithKline Biologicals 235
Table 132:Dolomite Enters Into Co-Development Agreement With Clearbridge BioMedics 236
Table 133:SuperNova Diagnostics Enters Into Co-Development Agreement With Concile 237
Table 134:Dako Enters Into Co-Development Agreement With Bristol-Myers 238
Table 135:Transgenomic Enters Into Distribution Agreement With ScreenCell 239
Table 136:Oxford Gene Technology Enters Into Co-Development Agreement With Abcodia 240
Table 137:Horizon Discovery Enters Into Co-Development Agreement With Promega 241
Table 138:Sony DADC Enters Into Co-Development Agreement With Anagnostics Bioanalysis 242
Table 139:Life Technologies Enters Into Co-Development Agreement With GlaxoSmithKline Biologicals 243
Table 140:Axis-Shield Enters Into Co-Development Agreement With Siemens Healthcare Diagnostics 244
Table 141:TcLand Expression Enters Into Co-Development Agreement With Radboud University Nijmegen 245
Table 142:Generation Scotland Enters Into Co-Development Agreement With Arrayjet 246
Table 143:Accelr8 Technology Amends Licensing Agreement With SCHOTT 247
Table 144:Orion Genomics Enters Into Licensing Agreement With QIAGEN 248
Table 145:Almac Group Enters Into Research Agreement With Queen’s University Belfast 249
Table 146:QIAGEN Enters Into Co-Development Agreement With Eli Lilly 250
Table 147:Skyline Diagnostics Enters Into Research Agreement With Clavis Pharma 251
Table 148:Lumora Enters Into Licensing Agreement With 3M 252
Table 149:Quanterix Enters Into Co-Development Agreement With STRATEC Biomedical 253
Table 150:Sequenom Enters Into Licensing Agreement With LifeCodexx 254
Table 151:Enigma Diagnostics Enters Into Co-Development Agreement With GlaxoSmithKline 255
Table 152:BD Diagnostics Enters Into Co-Development Agreement With Lab21 256
Table 153:Hycor Biomedical Signs Licensing Agreement With Eurospital 257
Table 154:Hycor Biomedical Signs Licensing Agreement With Axis-Shield 258
Table 155:Quanterix Enters Into Co-Development Agreement With Sony DADC 259
Table 156:Mayo Medical Laboratories Enters Into Licensing Agreement With Qiagen 260
Table 157:Proteome Sciences Enters Into Collaboration With Buck Institute 261
Table 158:Proteome Sciences Enters Into Co-Development Agreement With H. Lee Moffitt Cancer Center 262
Table 159:Skyline Diagnostics Enters Into Research Collaboration With Johnson & Johnson Pharmaceutical 263
Table 160:Metamark Genetics Enters Into Co-Development Agreement With Definiens 264
Table 161:Bruker Daltonics Enters Into Distribution Agreement With Francisco Soria Melguizo 265
Table 162:Roche Enters Into Collaboration With Evotec 266
Table 163:Life Technologies, Oxford Biomedical Research Centre, AstraZeneca And ORD Enter Into Co-Development Agreement 267
Table 164:ResearchDx Enters Into Partnership With CompanDX 268
Table 165:Source BioScience Enters Into Co-Development Agreement With Barts Cancer Institute And Illumina 269
Table 166:University of Geneva, Hopitaux Universitaires de Geneve, SIB And Roche Form Partnership 270
Table 167:F. Hoffmann-La Roche Enters Into Co-Development Agreement With Merck 271
Table 168:Roche Enters Into Co-Development Agreement With Clovis Oncology 272
Table 169:Roche Applied Science Enters Into Partnership With TIB MOLBIOL 273
Table 170:Pacific Edge Biotechnology Enters Into Licensing Agreement With Oryzon Genomics 274
Table 171:EKF Diagnostics Enters Into Distribution Agreement With Alere 275
Table 172:AbD Serotec Enters Into Licensing Agreement With Proteomika 276
Table 173:BD Diagnostic Enters Into Co-Development Agreement With Diagenode 277
Table 174:Atonomics Enters Into An Agreement With Beckman Coulter 278
Table 175:Royal Philips Electronics Enters Into Co-Development Agreement With NEC 279
Table 176:Precision System Science Enters Into Co-Development Agreement With Biotrin International 280
Table 177:Genmab Enters Into Research Collaboration With Seattle Genetics 281
Table 178:Biofortuna Enters Into Distribution Agreement With Abbott 282
Table 179:Advanced Cell Diagnostics Enters Into Co-Development Agreement With Definiens 283
Table 180:DNA Genotek Enters Into Distribution Agreement With Abyntek Biopharma 284
Table 181:BioFocus Enters Into An Agreement With Almac Group 285
Table 182:Seegene Enters Into An Agreement With Molzym 286
Table 183:Dako Denmark Enters Into Co-Development Agreement With Epitomics 287
Table 184:Accelrys Enters Into Co-Development Agreement With Oxford Nanopore 288
Table 185:Ascent Scientific Enters Into Licensing Agreement With Children’s Memorial Hospital And The University Of Newcastle 289
Table 186:Genomic Expression Enters Into An Agreement With Copenhagen University, Beijing Genome Institute And Bavarian Nordic 290
Table 187:BioPorto Enters Into Licensing Agreement With Instrumentation Laboratory 291
Table 188:Oxford Medical Diagnostics Enters Into Co-Marketing Agreement With V&F Analyse 292
Table 189:FIND Enters Into An Agreement With Global BioDiagnostics 293
Table 190:Epigenomics Enters Into Research Licensing Agreement With QIAGEN 294
Table 191:CompanDX Enters Into Agreement With Clinical Reference Laboratory 295
Table 192:Trinity Biotech Enters Into Distribution Agreement With A. Menarini Diagnostics 296
Table 193:PROGEN Biotechnik Enters Into Distribution Agreement With Mitsubishi Chemical 297
Table 194:NorDiag Enters Into Agreement With Precision System Science 298
Table 195:Consort Medical Enters Into Co-Development Agreement With Atlas Genetics 299
Table 196:Cepheid Enters Into Co-Development Agreement With FIND 300
Table 197: USD to Local Currency, Europe, Average Exchange Rate 2003-2010 380

List of Figures

Figure 1:In Vitro Diagnostics, Cross Country Comparison, USD Actual, 2003-2017 25
Figure 2:In Vitro Diagnostics, Europe, Overall Revenue ($m), USD Actual, 2003-2017 26
Figure 3:In Vitro Diagnostics, Europe, Cross-Category Analysis, 2003-2017 28
Figure 4:In Vitro Diagnostics, Europe, Overall Revenue ($m), USD Actual, Historic, 2003-2010 30
Figure 5:In Vitro Diagnostics, Europe, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 32
Figure 6:In Vitro Diagnostics, Europe, Company share (%), 2010 34
Figure 7:In Vitro Diagnostics, Germany, Overall Revenue ($m), USD Actual, 2003-2017 36
Figure 8:In Vitro Diagnostics, Germany, Overall Revenue ($m), USD Actual, Historic, 2003-2010 38
Figure 9:In Vitro Diagnostics, Germany, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 40
Figure 10:In Vitro Diagnostics, Germany, Company Share (%), 2010 46
Figure 11:Clinical Chemistry, Germany, Company Share (%), 2010 48
Figure 12:Genetic Testing, Germany, Company Share (%), 2010 50
Figure 13:Haematology, Germany, Company Share (%), 2010 52
Figure 14:Histology And Cytology, Germany, Company Share (%), 2010 54
Figure 15:Immuno Chemistry, Germany, Company Share (%), 2010 56
Figure 16:Infectious Immunology, Germany, Company Share (%), 2010 58
Figure 17:Microbiology Culture, Germany, Company Share (%), 2010 60
Figure 18:In Vitro Diagnostics, France, Overall Revenue ($m), USD Actual, 2003-2017 62
Figure 19:In Vitro Diagnostics, France, Overall Revenue ($m), USD Actual, Historic, 2003-2010 64
Figure 20:In Vitro Diagnostics, France, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 66
Figure 21:In Vitro Diagnostics, France, Company Share (%), 2010 72
Figure 22:Clinical Chemistry, France, Company share (%), 2010 74
Figure 23:Genetic Testing, France, Company share (%), 2010 76
Figure 24:Haematology, France, Company share (%), 2010 78
Figure 25:Histology And Cytology, France, Company share (%), 2010 80
Figure 26:Immuno Chemistry, France, Company share (%), 2010 82
Figure 27:Infectious Immunology, France, Company share (%), 2010 84
Figure 28:Microbiology Culture, France, Company share (%), 2010 86
Figure 29:In Vitro Diagnostics, Italy, Overall Revenue ($m), USD Actual, 2003-2017 88
Figure 30:In Vitro Diagnostics, Italy, Overall Revenue ($m), USD Actual, Historic, 2003-2010 90
Figure 31:In Vitro Diagnostics, Italy, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 92
Figure 32:In Vitro Diagnostics, Italy, Company share (%), 2010 98
Figure 33:Clinical Chemistry, Italy, Company share (%), 2010 100
Figure 34:Genetic Testing, Italy, Company share (%), 2010 102
Figure 35:Haematology, Italy, Company share (%), 2010 104
Figure 36:Histology And Cytology, Italy, Company share (%), 2010 106
Figure 37:Immuno Chemistry, Italy, Company Share (%), 2010 108
Figure 38:Infectious Immunology, Italy, Company share (%), 2010 110
Figure 39:Microbiology Culture, Italy, Company share (%), 2010 112
Figure 40:In Vitro Diagnostics, United Kingdom, Overall Revenue ($m), USD Actual, 2003-2017 114
Figure 41:In Vitro Diagnostics, United Kingdom, Overall Revenue ($m), USD Actual, Historic, 2003-2010 116
Figure 42:In Vitro Diagnostics, United Kingdom, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 118
Figure 43:In Vitro Diagnostics, United Kingdom, Company share (%), 2010 124
Figure 44:Clinical Chemistry, United Kingdom, Company share (%), 2010 126
Figure 45:Genetic Testing, United Kingdom, Company share (%), 2010 128
Figure 46:Haematology, United Kingdom, Company share (%), 2010 130
Figure 47:Histology And Cytology, United Kingdom, Company share (%), 2010 132
Figure 48:Immuno Chemistry, United Kingdom, Company share (%), 2010 134
Figure 49:Infectious Immunology, United Kingdom, Company share (%), 2010 136
Figure 50:Microbiology Culture, United Kingdom, Company share (%), 2010 138
Figure 51:In Vitro Diagnostics, Spain, Overall Revenue ($m), USD Actual, 2003-2017 140
Figure 52:In Vitro Diagnostics, Spain, Overall Revenue ($m), USD Actual, Historic, 2003-2010 142
Figure 53:In Vitro Diagnostics, Spain, Overall Revenue ($m), USD Actual, Forecast, 2010-2017 144
Figure 54:In Vitro Diagnostics, Spain, Company Share (%), 2010 150
Figure 55:Clinical Chemistry, Spain, Company Share (%), 2010 152
Figure 56:Genetic Testing, Spain, Company Share (%), 2010 154
Figure 57:Haematology, Spain, Company Share (%), 2010 156
Figure 58:Histology and Cytology, Spain, Company Share (%), 2010 158
Figure 59:Immuno Chemistry, Spain, Company Share (%), 2010 160
Figure 60:Infectious Immunology, Spain, Company Share (%), 2010 162
Figure 61:Microbiology Culture, Spain, Company Share (%), 2010 164
Figure 62:F. Hoffmann-La Roche Ltd., Company Share (%), Europe In Vitro Diagnostics Market, 2010 166
Figure 63:Siemens Healthcare, Company Share (%), Europe In Vitro Diagnostics Market, 2010 167
Figure 64:Abbott Laboratories, Company Share (%), Europe In Vitro Diagnostics Market, 2010 168
Figure 65:Beckman Coulter, Inc., Company Share (%), Europe In Vitro Diagnostics Market, 2010 169
Figure 66:bioMerieux S.A., Company Share (%), Europe In Vitro Diagnostics Market, 2010 170
Figure 67:Ortho-Clinical Diagnostics Inc., Company Share (%), Europe In Vitro Diagnostics Market, 2010 171

Global Siding Market is forecast to grow 4.8 percent per year through 2015

2011-12-16T21:07:00.000-08:00

World demand to rise 4.8% annually through 2015
The global siding market is forecast to grow 4.8 percent per year through 2015 to over five billion square meters, with demand in residential and nonresidential applications growing at similar paces. Heightened residential demand will be measured against a low 2010 base in many industrialized countries, which are expected to rebound somewhat from the losses of the 2005-2010 period. Residential demand for siding will remain strong in developing countries as personal income levels rise and construction practices improve, increasing the number of buildings using siding. Nonresidential demand for siding will grow most rapidly in the developing
Asia/Pacific and Africa/Mideast regions, where real GDP is expected to rise at rates above the global average, fueling building construction spending.

Global Siding Market

North America, Asia/Pacific regions to post strong gains
North America is projected to be by far the most rapidly growing regional siding market during the 2010-2015 period. Demand will rise the fastest in the United States as the US housing sector recovers somewhat from its collapse in the previous period, but US siding sales in 2015 will remain well below the level reached in 2005. Led by China and India, and assisted by recoveries in the Japanese, South Korean, and Australian markets, the Asia/Pacific region is expected
to post strong gains. Growth in the other developing regions will be spurred by ongoing industrial and commercial development and rising personal income levels, which will make siding roducts more affordable for residential construction. In Eastern Europe, growth will be restrained by a declining population and decreasing demand for new housing. Sales in Western Europe will also not return to the levels achieved in 2005. Masonry and concrete products will account for nearly three-quarters of sales through 2015. Global demand for these products is expected to grow lmost five percent per year, fueled by recoveries in the housing sectors of the United States and Western Europe. Brick and tile products will enjoy above-average sales growth in China, India and the Africa/Mideast region. Between 2010 and 2015, demand for fiber cement siding will grow most rapidly, taking market share from competitive products. Japan will continue to be the leading national market for fiber cement siding, but gains will also be boosted by strong growth in China and India. Sales of vinyl siding are expected to increase rapidly because of higher levels of US demand, but vinyl siding will remain a niche product outside North America, accounting for only a small portion of demand.

Study coverage
Details on these and other findings are presented in the new Freedonia industry study, World Siding (Cladding), priced at $6100. It presents historical demand data for the years 2000, 2005 and 2010, as well as forecasts for 2015 and 2020 by cement type, market, world region and for 20 countries. In addition, the study considers key market environment factors, assesses global industry structure, evaluates company market share data and profiles 42 industry players worldwide.

This study can help you:
Determine your market & sales potential
Learn more about industry competitors
Assess new products & technologies
Identify firms to merge with or acquire
Complement your research & planning
Gather data for presentations
Confirm your own internal data
Make better business decisions
COM PANY PRO FILES
Profiles 42 global industry players such as HeidelbergCement, JS Group, James Hardie, Nichiha, Saint-Gobain and Wienerberger

Additional Information
This study analyzes the global market for exterior siding or cladding for residential and nonresidential buildings. The following types of products are covered: masonry and concrete (i.e., stone, brick, tile, stucco, exterior insulation and finish systems (EIFS), nonloadbearing concrete and fiber cement); metal (including aluminum and steel siding and metal panels); vinyl; wood (plywood, hardboard, other engineered wood and wood shingles) and other siding. Primary loadbearing walls (of brick, concrete block, poured concrete, stone, etc.) are excluded from the scope of this study, as is glass curtain wall. Secondary products such as soffits and trim are excluded as well.

Historical data for 2000, 2005 and 2010 and forecasts to 2015 and 2020 are provided for siding demand by product type and by market on a country-bycountry basis, measured in million square meters. The term “demand” actually refers to “apparent consumption” and is defined as production (also referred to as “output” or “supply”) from a nation’s indigenous siding manufacturing facilities plus imports minus exports. It is used interchangeably with the terms “market,” “sales” and “consumption.”
In addition, major global siding manufacturers are identified and profiled, and the key competitive variables are discussed. The entire report is framed within the world siding industry’s economic, technological and market environments, and therefore environmental variables affecting siding demand (especially building construction expenditures) are emphasized. World siding market share data by company presented in the “Industry Structure” section are estimated based on consultation with multiple sources. In addition, tabular details may not always add to totals due to rounding.

Data on global siding demand are derived from differing sources and developed from statistical relationships. As a result, variations are commonplace in this type of international reporting, and, consequently, data presented in this study are historically consistent but may differ from othersources. Variances may occur because of definitional differences, undistributed exports, inventory accumulation and goods-in-transit.

Economic and demographic indicators presented in this study were obtained from The Freedonia Group Consensus Forecasts dated August 2011. Gross Domestic Product (GDP) historical data are derived from the national income and products accounts from the Organisation for Economic Co-Operation and Development (OECD) for its member countries, from the European Bank for Reconstruction and Development (EBRD) for its member countries, and from the International Monetary Fund for its member countries that are not part of the OECD or EBRD. GDP estimates for other nations are based on information from the World Bank and a variety of other sources, including the countries’ statistical bureaus. GDP forecasts are developed from a consensus of public agencies and private firms.

All estimates of gross domestic product and components of GDP are done in terms of constant purchasing power parity in a benchmark year (2009) that is one year before the base year (2010) used in this study. Purchasing power parity GDP estimates for the benchmark year are obtained from the OECD, Eurostat, the World Bank, the International Monetary Fund, the US Central Intelligence Agency and selected other sources. These purchasing power parity GDP estimates for the benchmark year are based on gross domestic product data expressed in the individual countries’ local currency, which are then converted to US dollars by valuing each country’s output at US prices in the benchmark year.

This approach values the same physical output at a consistent price for all countries, thereby reducing the distorting influence of different price levels in the different countries. The alternative approach of using exchange rates to convert local currency GDP to US dollars would tend to overvalue the output of countries with high average price levels and undervalue the output of countries with low average price levels, because exchange rate conversions only partially
reflect the relative prices for goods and services that are domestically consumed and invested. Furthermore, factors other than relative prices, such as demand and supply in currency markets, interest rates and capital flows, affect exchange rates.

Once the GDP values for a country are estimated for the benchmark year, we then calculate inflation-adjusted GDP for all other years for that country based on historical and forecast growth rates of GDP expressed in inflationadjusted units of that country’s local currency. This approach ensures that the GDP series for any given country is an accurate index of changes in inflationadjusted GDP for that country. However, it also implicitly assumes that the price structures across countries do not change from those of the benchmark year. Therefore, caution should be used in comparing the relative GDP of countries in years other than the benchmark year. If the ratio of prices across two countries in a given year differs from the ratio of prices across those countries in the benchmark year, then the change in the relative sizes of those two economies as measured will not accurately reflect changes in output.

The benchmark year is chosen to be one year prior to the base year for the study for reasons of data availability. One benefit of this choice is that the ratio of prices across countries in the base year is usually similar to that in the benchmark year. Therefore, the ratio of real GDP between two countries in the base year of 2010 is generally a reasonably accurate representation of the relative sizes of their economies.
A wide variety of primary and secondary sources were used in the compilation of this report. These include government statistical agencies, trade associations such as the Metal Cladding and Roofing Manufacturers Association of the UK and Vinyl Siding Institute of the US, industry experts, financial sources, and siding company sources. Public sector data sources used include the US Bureau of the Census, United Nations, OECD, World Bank, IMF, European Union and various national government statistical publications. Primary information was gathered through consultations with officers and marketing personnel of participating companies. Secondary data and background information were obtained from various trade publications,including Concrete Homes, Concrete Products, ENR, Home Energy Magazine, Masonry, Metal Construction News, Professional Builder, Stone World and Walls & Ceilings. Corporate annual reports, SEC Form 10-K filings, product literature and other company information were also used in framing the industry and market environments and as input for market size assessments.

Table Of Contents
INTRODUCTION x
1. EXECUTIVE SUMMARY 1
2. MARKET ENVIRONMENT 4General 4World Economic Outlook 5Recent Historical Trends 5World Economic Outlook 7World Demographic Overview 10Population 11Households 12Personal Income Trends 14World Building Construction Outlook 16Relationship to Siding Demand 19Residential 22Nonresidential 23Pricing Patterns 25Technology Trends 28Legal & Regulatory Environment 30
3. SUPPLY & DEMAND 33General 33Demand by Region 34Demand by Product 39Masonry & Concrete 41Brick & Tile 44Stucco & EIFS 46Concrete & Stone 49Fiber Cement 51Metal 54Vinyl 57Wood & Other 59Wood 61Other 62Demand by Market 63Residential Buildings 65New Construction 66Improvement & Repair 67Nonresidential Buildings 67New Construction 68Improvement & Repair 69Production & Foreign Trade 70
4. NORTH AMERICA 72General 72Siding Demand 74United States 78Canada 83Mexico 87
5. WESTERN EUROPE 92General 92Siding Demand 94Germany 97France 101United Kingdom 105Spain 109Italy 113Netherlands 118Other Western Europe 122
6. ASIA/PACIFIC 126General 126Siding Demand 128China 132Japan 137India 142South Korea 147Australia 151Indonesia 156Other Asia/Pacific 159
7. OTHER REGIONS 167Central & South America 167Brazil 173Other Central & South America 177Eastern Europe 184Russia 189Poland 194Other Eastern Europe 197Africa/Mideast 205Turkey 210Iran 213Other Africa/Mideast 217
8. INDUSTRY STRUCTURE 225General 225Industry Composition 227Market Share 230Product Development & Manufacturing 233Marketing & Distribution 236Cooperative Agreements 238Mergers & Acquisitions 240Company Profiles 242Acme Brick, see Berkshire HathawayAlcoa Incorporated 243Allied Building Products, see CRHAlside, see Associated MaterialsAsahi Tostem Exterior Building Materials, see JS GroupASC Profiles, see BlueScope SteelAssociated Materials LLC 246BASF SE 249Bayer IMSA, see VerzatecBerkshire Hathaway Incorporated 251BlueScope Steel Limited 253Boral Limited 260Butler Manufacturing, see BlueScope SteelCertainTeed, see Saint-GobainCrane Plastics Siding, see Georgia GulfCRH plc 264CSR Limited 268Dryvit Systems, see RPM InternationalEternit, see Etex GroupEtex Group SA 271Exterior Portfolio by Crane, see Georgia GulfFeatherlite Building Products, see Berkshire HathawayGarco Building Systems, see NCI Building SystemsGeneral Shale Brick, see Wienerberger BaustoffindustrieGentek Building Products, see Associated MaterialsGeorgia Gulf Corporation 275Georgia-Pacific, see Koch IndustriesGlen-Gery, see CRHGrillo-Werke AG 278Hanson, see HeidelbergCementHardie (James) Industries SE 280HCI Steel Building Systems, see BlueScope SteelHeidelbergCement AG 284Heidelberger Kalksandstein, see HeidelbergCementIbstock Brick, see CRHJS Group Corporation 288Kaycan Limited 290Kingspan Group plc 292Knauf Gips KG 294Koch Industries Incorporated 295KP Building Products, see KaycanLIXIL, see JS GroupLouisiana-Pacific Corporation 297Marazzi Group SpA 299Mastic Home Exteriors, see Ply Gem HoldingsMateris Holding Luxembourg SA 300Metal Building Components, see NCI Building SystemsMetalcorp Steel, see BlueScope SteelMetl-Span, see BlueScope SteelMitsubishi Chemical Holdings Corporation 303Napco, see Ply Gem HoldingsNCI Building Systems Incorporated 304Nichiha Corporation 307Oldcastle Architectural, see CRHOOO Kraspan 309Owens Corning Masonry Products, see BoralParex Group, see Materis Holding LuxembourgPermasteelisa SpA 311Ply Gem Holdings Incorporated 313PT BlueScope Steel Indonesia, see BlueScope SteelResolite, see VerzatecRHEINZINK, see Grillo-WerkeRoyal Group, see Georgia GulfRPM International Incorporated 316Saint-Gobain 319Steelscape, see BlueScope SteelSto AG 323Tata BlueScope Steel, see BlueScope Steel and Tata SteelTata Steel Limited 325U-kon International GmbH 327Varco Pruden Buildings, see BlueScope SteelVariform, see Ply Gem HoldingsVerzatec SA de CV 328Weyerhaeuser Company 329Wienerberger Baustoffindustrie AG 331Additional Companies in the Siding Industry 334List Of Tables
SECTION I — EXECUTIVE SUMMARYSummary Table 3SECTION II — MARKET ENVIRONMENT1 World Gross Domestic Product by Region 102 World Population by Region 123 World Households by Region 144 World Per Capita GDP by Region 165 World Building Construction Expenditures by Region 186 World Residential Building Construction Expendituresby Region 237 World Nonresidential Building Construction Expendituresby Region 258 World Siding Pricing 27SECTION III — SUPPLY & DEMAND1 World Siding Demand by Region 382 World Siding Demand by Product 403 World Masonry & Concrete Siding Demand by Product& Region 434 World Brick & Tile Siding Demand by Region 465 World Stucco & EIFS Siding Demand by Region 486 World Concrete & Stone Siding Demand by Region 517 World Fiber Cement Siding Demand by Region 548 World Metal Siding Demand by Region 579 World Vinyl Siding Demand by Region 5910 World Wood & Other Siding Demand by Product & Region 6011 World Siding Demand by Market 64SECTION IV — NORTH AMERICA1 North America — Market Environment for Siding 732 North America — Siding Demand 773 United States — Market Environment for Siding 804 United States — Siding Demand 835 Canada — Market Environment for Siding 856 Canada — Siding Demand 877 Mexico — Market Environment for Siding 898 Mexico — Siding Demand 91SECTION V — WESTERN EUROPE1 Western Europe — Market Environment for Siding 932 Western Europe — Siding Demand 963 Germany — Market Environment for Siding 984 Germany — Siding Demand 1005 France — Market Environment for Siding 1026 France — Siding Demand 1047 United Kingdom — Market Environment for Siding 1068 United Kingdom — Siding Demand 1089 Spain — Market Environment for Siding 11010 Spain — Siding Demand 11311 Italy — Market Environment for Siding 11512 Italy — Siding Demand 11713 Netherlands — Market Environment for Siding 11914 Netherlands — Siding Demand 12115 Other Western Europe — Market Environment for Siding 12316 Other Western Europe — Siding Demand 125SECTION VI — ASIA/PACIFIC1 Asia/Pacific — Market Environment for Siding 1282 Asia/Pacific — Siding Demand 1313 China — Market Environment for Siding 1344 China — Siding Demand 1375 Japan — Market Environment for Siding 1396 Japan — Siding Demand 1427 India — Market Environment for Siding 1448 India — Siding Demand 1469 South Korea — Market Environment for Siding 14810 South Korea — Siding Demand 15111 Australia — Market Environment for Siding 15312 Australia — Siding Demand 15513 Indonesia — Market Environment for Siding 15714 Indonesia — Siding Demand 15915 Other Asia/Pacific — Market Environment for Siding 16116 Other Asia/Pacific — Siding Demand 163SECTION VII — OTHER REGIONS1 Central & South America — Market Environment for Siding 1692 Central & South America — Siding Demand 1723 Brazil — Market Environment for Siding 1744 Brazil — Siding Demand 1765 Other Central & South America — Market Environmentfor Siding 1786 Other Central & South America — Siding Demand 1817 Eastern Europe — Market Environment for Siding 1858 Eastern Europe — Siding Demand 1889 Russia — Market Environment for Siding 19110 Russia — Siding Demand 19311 Poland — Market Environment for Siding 19512 Poland — Siding Demand 19713 Other Eastern Europe — Market Environment for Siding 19914 Other Eastern Europe — Siding Demand 20215 Africa/Mideast — Market Environment for Siding 20716 Africa/Mideast — Siding Demand 20917 Turkey — Market Environment for Siding 21118 Turkey — Siding Demand 21319 Iran — Market Environment for Siding 21520 Iran — Siding Demand 21721 Other Africa/Mideast — Market Environment for Siding 21922 Other Africa/Mideast — Siding Demand 221SECTION VIII — INDUSTRY STRUCTURE1 Siding Sales for Selected Manufacturers, 2010 2292 Selected Cooperative Agreements 2393 Selected Acquisitions & Divestitures 241

List Of Charts
SECTION II — MARKET ENVIRONMENT1 World Building Construction Expenditures by Region, 2010 192 Relationship Between Per Capita Siding Demand & Per CapitaBuilding Construction Expenditures, 2010 213 World Siding Pricing, 2000-2020 28SECTION III — SUPPLY & DEMAND1 World Siding Demand by Region, 2010 392 World Siding Demand by Type, 2010 413 World Siding Demand by Market, 2000-2020 64SECTION VIII — INDUSTRY STRUCTURE1 World Siding Market Share by Company, 2010 230

US Stretch & Shrink Film Market demand to reach $2.4 billion in 2015

2011-12-16T21:04:00.000-08:00

US demand for stretch and shrink film will rise 3.3 percent per year to $2.4 billion in 2015, driven by accelerating demand for product packaging and for the bundling and protection of goods during warehousing and distribution, as well as by competitive advantages over other packaging materials. Other stimulants will include resin and machinery improvements, and opportunities in areas such as stretch hoods and stretch labels and sleeves.

Stretch & Shrink Film Market

LDPE is leading stretch and shrink film resin
Stretch film demand will increase 2.8 percent annually through 2015, benefiting from advantages in energy and labor savings. The fastest growth is anticipated for stretch hoods due to their cost advantages, high throughput rates and excellent load integrity and weather protection. Demand for shrink film will grow 4.2 percent annually to $970 million in 2015. Advances will be promoted by shrink film’s high clarity and excellent print capabilities, greatly enhancing product marketability. In particular, growth will be aided by increased use in labels. Shrink film also provides a seal and moisture barrier and is frequently used in conjunction with corrugated trays as a case overwrap. Demand for stretch and shrink film resins is expected to rise 2.5 percent annually to 1.9 billion pounds in 2015. Low density polyethylene (LDPE) is the leading stretch and shrink film resin due to its competitive cost and excellent elongation, puncture-resistance and other properties. Demand for LDPE stretch and shrink film is forecast to see healthy growth through 2015. LDPE resins consist of linear low density polyethylene (LLDPE) as well as conventional LDPE. LLDPE’s high impact strength, elongation properties and downgauging potential; and conventional LDPE’s greater clarity and drawdown characteristics lead to their dominant usage. Polyvinyl chloride (PVC) stretch and shrink film demand will remain relatively flat through 2015 in volume terms, though gains will be seen in value terms. Shrink sleeve labels for foods and beverages will be the primary area of opportunity for PVC, with other areas declining as a result of PVC’s poor environmental image and competition from LDPE films.Other smaller stretch and shrink film resins include polypropylene, high density polyethylene, polyester (e.g., polyethylene terephthalate) and biodegradable resins.

Storage & distribution market to post above average gains
The storage and distribution market for stretch and shrink film will post aboveaverage increases through 2015, when these uses will account for over half of total demand. Advances will be stimulated by growing retail trade and industrial activity, as well as export markets. The primary growth driver will be pallet wrap, due to its competitive advantages over strapping, tape and other bulk unitization methods. Product packaging demand gains will be stimulated by growing retail trade and concomitant needs for product packaging for food, beverage, consumer and other items. Stretch and shrink film advantages include cost effectiveness and source reduction capabilities compared to corrugated boxes and other packaging.

Study coverage
This new Freedonia industry study, Stretch & Shrink Film, is available for $4800. It presents historical demand data (2000, 2005 and 2010) plus forecasts for 2015 and 2020 by type, market and resin. The study also considers market environment factors, assesses industry structure,evaluates company market share and profiles 33 competitors in the US industry.
This study can help you:
Determine your market & sales potential
Learn more about industry competitors
Assess new products & technologies
Identify firms to merge with or acquire
Complement your research & planning
Gather data for presentations
Confirm your own internal data
Make better business decisions
COMPANY PROFILES
Profiles 33 US industry players including AEP Industries, Bemis, Berry Plastics and Sigma Plastics
Additional Information
This study examines the stretch and shrink film industry in the US by type, resin, product, application and market. Historical data are provided for 2000, 2005 and 2010, with forecasts for 2015 and 2020. “Demand” is equal to US production plus imports minus exports. This is synonymous with terms such as “sales” and “apparent consumption.” Value data reflects demand at the manufacturers’ level. In addition, the key strategic and competitive variables affecting the US paper and plastic packaging industries are discussed, and market leaders are identified and profiled. The entire study is framed within the context of overall economic conditions, as well as demographic, regulatory and technological factors affecting stretch and shrink film and their users.

Throughout this study, demand is related to various indicators for comparative purposes and to facilitate further analysis. Tabular details may not add to totals due to independent rounding, and calculated ratios reflect unrounded numbers. Corporate information sources included annual reports, SEC Form 10-K filings, analyst reports, product catalogs and other company information. The macroeconomic indicators used in this study were obtained from The Freedonia Group Consensus Forecasts dated August 2011. Due to the Bureau of Economic Analysis’ use of chain-weighted price indices, inflationadjusted GDP components (2005 dollars) may not add to the total.

Information and data on the stretch and shrink film industry were obtained from a variety of primary and secondary sources. Consultations with film producers, resin producers, resin distributors, end users, consultants, industry specialists and trade association personnel were pursued. Secondary data were obtained from government, trade associations and other private sources, including the Plastics Division of the American Chemistry Council. Other sources included trade publications such as Chemical Week; ICIS Chemical Business; International Association of Plastics Distributors; Modern Plastics; Paper, Film & Foil Converter; Plastics Engineering; Plastics News; and Plastics Technology. Corporate information sources included annual reports, SEC Form10-K filings, product releases, prospectuses and conversations with responsible officers within the companies themselves.

Government and trade association publications, security analyst reports and numerous other publications were utilized, and online databases were also searched. Throughout this study, demand is related to various indicators for comparative purposes and to facilitate further analysis. Tabular details may not add to totals due to independent rounding, and calculated ratios reflect unrounded numbers.

Table Of Contents
INTRODUCTION ix
1. EXECUTIVE SUMMARY 1
2. MARKET ENVIRONMENT 4General 4Macroeconomic Outlook 5Demographic Trends 8Consumer Income & Spending 12Retail Sales Outlook 15Manufacturing Outlook 17Nondurable Goods Outlook 19Food & Beverage Industry Overview 21Fresh Produce Outlook 24Packaging Industry Overview 26Plastic Film Industry Overview 29Technological Developments 33Pricing Trends 35Regulatory & Environmental Considerations 38Recycling 39Foreign Trade 40International Activity 41
3. TYPES 42General 42Stretch Film 43Production Methods 44Resins 46Products 49Wrap 50Stretch Labels & Sleeves 52Hoods 53Applications 55Markets 57Storage & Distribution 58Product Packaging 62Producers 66Shrink Film 68Resins 69Products 74Wrap 76Labels 77Bags 79Hoods & Other 80Applications 81Markets 83Product Packaging 84Storage & Distribution 88Producers 89
4. MARKETS 92General 92Product Packaging 93Food 95Meat, Poultry & Seafood 97Dairy 101Fresh Produce 102Other Foods 103Beverages 104Paper & Textile Products 105Paper 107Textiles 108Consumer Products 108Types 110Uses 111Other Product Packaging 111Agriculture 112All Other 113Storage & Distribution 113Pallet Wrap 114Stretch 115Shrink 116Other Storage & Distribution 117
5. RESINS 119General 119Low Density Polyethylene 121Linear Low Density Polyethylene 123Conventional LDPE 124Producers 124Polyvinyl Chloride 125Other Resins 128
6. INDUSTRY STRUCTURE 133General 133Market Share 134Mergers & Acquisitions 136Marketing Strategies 140Channels & Distribution 141Research & Development 142Competitive Strategies 144Manufacturing & Development 145Cooperative Agreements 146Company Profiles 148AEP Industries Incorporated 149Alcan Packaging Food Americas, see BemisAlliance Plastics LLC 151Allied Plastics, see Sigma PlasticsAmerican Fuji Seal, see Fuji Seal InternationalAmTopp, see InteplastApplied Extrusion Technologies Incorporated 152Bemis Company Incorporated 153Berry Plastics Corporation 157Bollore 160Bonset America, see ITOCHUCenveo Incorporated 162CMS Gilbreth Packaging Systems, see CenveoCoastal Films of Florida, see Sigma PlasticsCryovac, see Sealed AirCurwood, see BemisDow Chemical Company 164DuPont (EI) de Nemours 166Dwyer (RB) Company Incorporated 167Exopack Holding Corporation 168Exxon Mobil Corporation 170FlexSol Packaging, see Sigma PlasticsFuji Seal International Incorporated 172Hood Companies Incorporated 173Ideal Sleeves International, see Dwyer (RB)Illinois Tool Works Incorporated 174Impaxx, see CenveoInteplast Group Limited 176Intertape Polymer Group Incorporated 178ISO Poly Films, see Sigma PlasticsITOCHU Corporation 180ITW-GaleWrap, see Illinois Tool WorksKlöckner Pentaplast Group 182LINPAC Group Limited 183LyondellBasell Industries NV 184McNeely Plastic Products, see Sigma PlasticsMercury Plastics, see Sigma PlasticsMRI Flexible Packaging 186Multi-Color Corporation 187Paragon Films Incorporated 188Performance Packaging, see Sigma PlasticsPinnacle Films, see InteplastPliant, see Berry PlasticsPoly-America LP 189Poly Plastic Products, see Sigma PlasticsPoly Plastic Products of North Carolina,see Sigma PlasticsPresto Products, see Reynolds GroupPrintpack Incorporated 191Reynolds Group Holdings Limited 192Santa Fe Packaging, see Sigma PlasticsSealed Air Corporation 195Sigma Plastics Group 197Signode Packaging Systems, see Illinois Tool WorksSKC Company Limited 200SleeveCo 201Strapex, see Illinois Tool WorksUp North Plastics, see Poly-AmericaVIBAC Group SpA 203Vifan USA, see VIBACWestern Plastics Limited 204

List Of Tables
SECTION I — EXECUTIVE SUMMARYSummary Table 3SECTION II — MARKET ENVIRONMENT1 Macroeconomic Indicators 82 Population & Households 123 Personal Consumption Expenditures 144 Retail Sales 175 Manufacturers’ Shipments 196 Nondurable Goods Shipments 217 Food & Beverage Shipments 248 Fresh Produce Production 269 Packaging Supply & Demand 2810 Plastic Film Demand by Resin 3211 Stretch & Shrink Film Pricing 38SECTION III — TYPES1 Stretch & Shrink Film Demand by Type 432 Stretch Film Demand by Production Method 453 Stretch Film Demand by Resin 484 Stretch Film Demand by Product 505 Stretch Film Demand by Application 566 Stretch Film Demand by Market 587 Stretch Film Demand in Storage & Distribution by Use 598 Stretch Film Demand in Product Packaging by Use 639 Shrink Film Demand by Resin 7310 Shrink Film Demand by Product 7511 Shrink Film Demand by Application 8212 Shrink Film Demand by Market 8413 Shrink Film Demand in Product Packaging by Use 8714 Shrink Film Demand in Storage & Distribution by Use 89SECTION IV — MARKETS1 Stretch & Shrink Film Demand by Type & Market 932 Product Packaging Market for Stretch & Shrink Film 943 Food Markets for Stretch & Shrink Film by Type & Use 964 Meat, Poultry & Seafood Markets for Stretch & Shrink Filmby Type 985 Dairy Markets for Stretch & Shrink Film by Type 1026 Fresh Produce Markets for Stretch & Shrink Film by Type 1037 Other Food Markets for Stretch & Shrink Film by Type 1048 Beverage Markets for Shrink Film 1059 Paper & Textile Markets for Stretch & Shrink Filmby Type & Use 10710 Consumer Markets for Stretch & Shrink Film by Type & Use 10911 Other Stretch & Shrink Film Demand by Type & Use 11212 Storage & Distribution Markets for Stretch & Shrink Film 114SECTION V — RESINS1 Stretch & Shrink Film Demand by Resin 1202 Low Density Polyethylene Demand in Stretch & Shrink Filmby Type & Resin 1223 Polyvinyl Chloride Demand in Stretch & Shrink Film by Type 1274 Other Resins Demand in Stretch & Shrink Filmby Resin & Type 132SECTION VI — INDUSTRY STRUCTURE1 Selected Acquisitions & Divestitures 1392 Selected Cooperative Agreements 147

List Of Charts
SECTION II — MARKET ENVIRONMENT1 Plastic Film Demand by Resin, 2010 33SECTION III — TYPES1 Stretch Film Demand by Resin, 2010 492 Stretch Film Demand by Application, 2010 573 Stretch Film Demand in Product Packaging by Use, 2010 644 Shrink Film Demand by Resin, 2010 735 Shrink Film Demand by Product, 2010 756 Shrink Film Demand by Application, 2010 837 Shrink Film Demand in Product Packaging by Use, 2010 88SECTION IV — MARKETS1 Product Packaging Market for Stretch & Shrink Film, 2010 952 Food Markets for Stretch & Shrink Film by Use, 2010 973 Consumer Markets for Stretch & Shrink Film by Use, 2010 110SECTION V — RESINS1 Stretch & Shrink Film Demand by Resin, 2010 1212 PVC Demand in Stretch & Shrink Film by Type, 2010 128SECTION VI — INDUSTRY STRUCTURE1 US Stretch & Shrink Film Market Share, 2010 134

Laboratory Information Systems (LIS / LIMS) Markets

2011-01-05T23:23:00.000-08:00

Original Source: http://www.webmarketingindia.org/article/laboratory-information-systems-lis-lims-markets/

Automating instruments in the laboratory has created a demand for similar automation of information management systems, a need for speeding the turnaround of data and increased access to information resources. For this reason, the market for computer systems in the lab is a need-to-know area both for IT companies and diagnostic companies.

Laboratory Information Systems (LIS / LIMS) Markets

Laboratory information systems (LIS), also known as laboratory information management systems (LIMS), are data and information management systems designed specifically for industrial and medical-related laboratories. This report provides market analysis of suppliers competing in the LIMS market. The report also provides an overview of the industry and detail on important trends in the market including: middleware trends, the Abbott acquisition of Starlims, on-demand LIMS, user interface trends, managing genomics, among others.

Segmented Market Size Estimates and Forecasts

This Kalorama Information report, Laboratory Information Systems (LIS/LIMS Markets), focuses on the market for LIS for clinical health care labs and pharmaceutical drug discovery laboratories, although other aspects of drug research and development labs are mentioned. The report includes market size and forecast data for the following segments:

Clincial LIS, North America
Clinical LIS, World
Clinical LIS Software
Clinical LIS Hardware
Drug Discovery LIS, North America
Drug Discovery LIS, World

Profiles of Over 50 LIS Companies

As with most Kalorama reports, this report was the result of primary research into the LIS market. In addition to market statistics, this report provides coverage of vendor offerings, trends in choosing LIS / LIMS systems, vendor concerns, trends in M&A in the industry, as well as detailed company profiles. This report discusses the following companies:

AAC Infotray AG
Abbott Starlims Corp.
Accelerated Technology Laboratories Inc.
AJ Blomesystem GmbH
Antek HealthWare
ASM Soft SL
Baytek International
Benetech Medical Systems
Blaze Systems
Caliber Infosolutions Inc.
CambridgeSoft
ChemWare Inc.
Clinical Software Solutions
Clinical Systems Ltd.
Common Cents Systems
Core Informatics *
Custom Software Ltd.
Data Unlimited International Inc.
Desarrollo Aplicaciones Sanitarias SL
eBioSys Pty Ltd.
Eclipsys Corp.
Elekta AB 115
F. Hoffmann-La Roche Ltd.
GenoLogics Life Sciences Software Inc.
GraphLogic Inc.
H&A Scientific Inc.
Ingensis Ltd.
Interface Engineering Co. Ltd.
ISYS/Biovation
Kriti Microsystems Pvt. Ltd.
LabLogic Systems Ltd.
LabVantage Solutions Inc.
LabWare Inc.
LIMS at work GmbH
McKesson Provider Technologies
Modul-Bio
Multidata Computer Systems Inc.
NeTLIMS NJ, LLC
NXG Group
Odysis SA
Orchard Software Corp.
Polisystem Informatica Srl
Sapio Sciences LLC
SCC Soft Computer
Sciformatix
Software Point Oy
Technidata
Thermo Fisher Scientific
Timeless Medical Systems
Two Fold Software Ltd.
VelQuest
Visual Access Health Systems Pvt. Ltd.
Zumatrix Inc.

Market forecasts are based on an examination of current market conditions and on investigations into the development of new products by key companies. The market data are generated into multiple year forecasts for different product segments covered in the report. The information presented in this report is the result of data gathered from company product literature and other corporate brochures and documents, as well as information found in the scientific and trade press. In addition, interviews were conducted with company executives and researchers.

Laboratory Information Systems (LIS / LIMS) Markets

Table of Contents

CHAPTER ONE: EXECUTIVE SUMMARY

1.1 Overview
1.1.1 Insights
1.1.2 Variety of Functions 4
1.1.3 Emerging Trends 5
1.2 The Case for Automation
1.2.1 Integration
1.3 Key Challenges and Issues
1.3.1 Competition, Regulations, Changing Business Requirements 9
1.4 World Market Summary
1.5 Methodology

CHAPTER TWO: INTRODUCTION

2.1 Origination and History
2.1.1 Building on Basic Platforms
2.1.2 LIMS versus LIS
2.2 Key Niches and Capabilities
2.2.1 Automation
2.2.2 Interconnectivity
2.2.3 Integration
2.2.3.1 Meeting Organizational Objectives
2.3 Creating More Efficient Labs
2.3.1 Effective Data Management
2.3.2 Better Sample Management
2.4 Trends 32
2.4.1 Commercial Off the Shelf Systems
2.4.1.1 For the Pharma Lab
2.4.4.2 For the Clinical Lab
2.4.2 Web-Based Systems
2.4.3 Cost Reduction
2.5 Key Issues
2.5.1 Enterprise Management
2.5.2 Point of Care Testing
2.5.3 Choosing a System
2.5.4 Vendor Concerns

CHAPTER THREE: RECENT MARKET DEVELOPMENTS

3.1 Transforming LIS
3.2 Enhancing LIS
3.3 Next Generation Pathology System
3.4 Middleware Trends
3.5 LIS Optimizing Quality
3.6 Abbott Acquires Starlims
3.7 Licensing
3.8 On-Demand LIMS
3.9 User Interface
3.10 Tool Kit
3.11 Information Sharing
3.12 Forum
3.13 Managing Genomics
3.14 Understanding the Needs of the End User
3.15 Automating the Laboratory

CHAPTER FOUR: MARKETS

4.1 Overview
4.2 Reshaping Markets for LIS
4.2.1 Niche Markets
4.2.1.1 The Clinical Laboratory
4.2.1.2 The Drug Discovery Laboratory
4.3 High Performance, User Friendly Systems
4.4 Benefits for the Market
4.5 Merger and Acquisition Activity
4.6 Market Perspective
4.6.1 Clinical Laboratory LIS
4.6.1.1 Market Analysis and Forecasts
4.6.2 Drug Discovery LIS

CHAPTER FIVE: CORPORATE PROFILES

5.1 AAC Infotray AG
5.2 Abbott Starlims Corp.
5.3 Accelerated Technology Laboratories Inc.
5.4 AJ Blomesystem GmbH
5.5 Antek HealthWare
5.6 ASM Soft SL
5.7 Baytek International
5.8 Benetech Medical Systems
5.9 Blaze Systems
5.10 Caliber Infosolutions Inc.
5.11 CambridgeSoft
5.12 ChemWare Inc.
5.13 Clinical Software Solutions
5.14 Clinical Systems Ltd.
5.15 Common Cents Systems
5.16 Core Informatics
5.17 Custom Software Ltd.
5.18 Data Unlimited International Inc.
5.19 Desarrollo Aplicaciones Sanitarias SL
5.20 eBioSys Pty Ltd.
5.21 Eclipsys Corp.
5.22 Elekta AB 115
5.23 F. Hoffmann-La Roche Ltd.
5.24 GenoLogics Life Sciences Software Inc.
5.25 GraphLogic Inc.
5.26 H&A Scientific Inc.
5.27 Ingensis Ltd.
5.28 Interface Engineering Co. Ltd.
5.29 ISYS/Biovation
5.30 Kriti Microsystems Pvt. Ltd.
5.31 LabLogic Systems Ltd.
5.32 LabVantage Solutions Inc.
5.33 LabWare Inc.
5.34 LIMS at work GmbH
5.35 McKesson Provider Technologies
5.36 Modul-Bio
5.37 Multidata Computer Systems Inc.
5.38 NeTLIMS NJ, LLC
5.39 NXG Group
5.40 Odysis SA
5.41 Orchard Software Corp.
5.42 Polisystem Informatica Srl
5.43 Sapio Sciences LLC
5.44 SCC Soft Computer
5.45 Sciformatix
5.46 Software Point Oy
5.47 Technidata
5.48 Thermo Fisher Scientific
5.49 Timeless Medical Systems
5.50 Two Fold Software Ltd.
5.51 VelQuest
5.52 Visual Access Health Systems Pvt. Ltd.
5.53 Zumatrix Inc.

LIST OF EXHIBITS

Exhibit 1: World Market for Clinical Laboratory Information Systems 2010-2015
Exhibit 2: World Market for Drug Discovery Laboratory Information Systems 2010-2015
Exhibit 3: LIS Development Timetable
Exhibit 4: Key LIS Selection Issues
Exhibit 5: World Market for Clinical LIS 2010-2015
Exhibit 6: World Market for Clinical LIS 2010-2015
Exhibit 7: North American Market for Clinical LIS 2010-2015 b
Exhibit 8: North American Market for Clinical LIS 2010-2015
Exhibit 9: World Market for Clinical LIS, Software and Hardware 2010-2015
Exhibit 10: World Market for Clinical LIS, Software and Hardware 2010-2015
Exhibit 11: North American Market for Clinical LIS, Software and Hardware 2010-2015
Exhibit 12: North American Market for Clinical LIS, Software and Hardware 2010-2015
Exhibit 13: World Market for Drug Discovery LIS 2010-2015
Exhibit 14: World Market for Drug Discovery LIS 2010-2015
Exhibit 15: North American Market for Drug Discovery LIS 2010-2015
Exhibit 16: North American Market for Drug Discovery LIS 2010-2015
Exhibit 17: World Market for Drug Discovery LIS, Software and Hardware 2010-2015
Exhibit 18: World Market for Drug Discovery LIS, Software and Hardware 2010-2015
Exhibit 19: North American Market for Drug Discovery LIS, Software and Hardware 2010-2015
Exhibit 20: North American Market for Drug Discovery LIS, Software and Hardware 2010-2015

Laboratory Information Systems (LIS / LIMS) Markets

ARRA Energy Report Card: Two Years Later

2011-01-05T23:22:00.000-08:00

Original Source: http://www.webmarketingindia.org/article/arra-energy-report-card-two-years-later/

Introduction At $94.8 billion, clean energy investments account for the largest portion, 30 percent, of ARRA appropriations directed for innovative infrastructure improvements. This public spending in the form of direct funds and tax incentives were appropriated to encourage innovation and adoption of clean energy technologies, establishing a foundation for a national transition to a clean energy economy. ARRA energy-related funding not only presents potential near-term economic benefits, but also long-term economic and strategic investment and a transformative opportunity for the energy sector.

ARRA Energy Report Card: Two Years Later

The greatest opportunities to reduce energy consumption and carbon emissions can be found in the transportation, power, and residential and commercial buildings sectors. To this end, ARRA clean energy provisions represent an array of investments in advances in clean transportation, renewable power generation, modernization of the electric transmission and distribution grid, carbon capture and sequestration, and building efficiency. These investments support the development, production, and/or deployment of a host of both new and existing technologies, industry training to install, operate, and maintain these technologies, and community outreach programs to facilitate market conditioning to accelerate adoption of new, energy efficient products and methods.

The Transportation Sector received the greatest stimulus boost in terms of sheer dollar allotment with more than $22 billion to promote the development, production, and purchase of energy efficient transportation solutions and technologies. ARRA funding of mass transit will be essential to reversing the years of infrastructure deterioration, the declining service reliability for transit riders, the increasing maintenance costs for transit operators, and the worrisome limitations on the ability to expand system capacity at a time of high demand. Meanwhile, ARRA investment in advanced vehicles and fuels has the potential to someday deliver affordable electric cars that can drive 300 miles on a single charge, powered by $10 of clean electricity instead of $50 of oil—a scenario that could emancipate the country from its reliance on imported oil.

The Power Sector received the second highest allotment of ARRA funding with almost $21 billion, lead by investments in the smart grid that approached $11 billion. Smart grid investment, can be regarded as the biggest stimulus winner in terms of latent impact because the favorable implementation of various other ARRA energy initiatives—increasing renewable electricity generation and enabling electric vehicles while simultaneously ensuring reliability of electric service—hinges on successful grid modernization. In addition, maximizing the efficiency of the smart grid is widely viewed as the incident that will usher in an era of energy independence for the U.S. ARRA has demonstrated substantial effects within the Power Sector. For example, growth in renewable energy has increased since 2009, despite recessionary conditions, due in large part to ARRA. This will enable the U.S. to make significant progress toward meeting a goal of doubling its renewable generation capacity by 2012. Without ARRA investments, it is likely that the pace of renewable energy project construction and manufacturing growth would have otherwise slowed dramatically due the sharp economic and financial downturn over this period.

Lastly, the more than $18 billion dedicated to the Building Sector will aid the anticipated—and substantial—increase in building renovation aimed at making structures more energy efficient to combat rising energy costs and adverse environmental impacts. Energy efficiency gains in residential and commercial buildings as a direct result of ARRA are expected to decrease overall energy consumption of these sectors by nearly 3% in 2015. The EIA estimates that the savings in energy expenditures from these efficiency gains will exceed $13 billion in 2020.

Finally, one key success factor for the ARRA has been its ability to leverage federal funding with co-investments from the private sector and state and local governments to complement its investments in a wide range of activities. ARRA direct investments and tax incentives of about $95 billion in clean energy programs requiring co-investments will support about $250 billion in total investments in clean energy markets.

ARRA Energy Report Card: Two Years Later

Report Scope

ARRA Energy Report Card: Two Years Later examines the ARRA clean energy investments and their impact on the various clean energy markets within the power, transportation, and building sectors. The report presents the ARRA direct investments, segmented by sector and clean energy market, and provides details with regard to cross-sector energy-related ARRA investments and tax incentives. A summary of the clean energy markets within each sector likely to be impacted by ARRA energy investments is presented, along with obligations to date, and potential impact and estimated market size to 2015. Several examples of specific projects are also included.
ARRA direct investments made in the power, transportation, and buildings sectors are discussed in detail. The report includes specific program details, appropriations amounts, awardees, and intent. Further, the markets expected to benefit from ARRA provisions are highlighted by sector. Discussion of these markets includes products and technologies and estimated market size to 2015.
Identification and profiling of twenty private-sector companies that have received American Recovery and Reinvestment Act awards under clean energy programs discussed in the report. These companies represent some of the largest total ARRA clean energy awards made to private sector companies to date. Recipient awards in the categories of renewable generation, grid modernization, carbon capture and sequestration, transportation, and energy efficiency are represented. Key profile information, brief descriptions of company activities, and discussion of company ARRA clean energy award activities are provided.

Report Methodology

The information in ARRA Energy Report Card: Two Years Later is based on primary and secondary research. Primary research entailed interviews with firms involved in the manufacture, distribution and sales of various clean energy technologies, systems and products, analysts and consultants to the energy industry to obtain insight into the products, technologies and market factors shaping the industry. Secondary research entailed data gathering from relevant sources, including government resources including: National Renewable Energy Laboratory (NREL), United States Department of Energy (DOE), United States Energy Information Administration (EIA); international institutions including the International Energy Agency (IEA), industry resources, company literature, SEC filings, and corporate annual reports.

What You’ll Get in This Report

ARRA Energy Report Card: Two Years Later contains important insights and projections regarding the future of clean energy markets impacted by ARRA investments and pinpoints ways current and prospective players can benefit from ARRA funding and related growth in these markets. No other market research report provides both the comprehensive analysis and extensive data that ARRA Energy Report Card: Two Years Later offers. Subscribers will benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.

How You’ll Benefit from This Report

If your company is already doing business related to clean energy solutions, or is engaged in activities pertaining to renewable energy generation, smart grid, clean coal/carbon sequestration, energy storage, electric vehicles, components, and infrastructure, biofuels, mass transit, or building energy efficiency, you will find this report invaluable. It provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the ARRA investments and impact on clean energy markets, as well as the projected market size and trends for the clean energy markets mentioned above.

This report will help:

Marketing managers understand the forces shaping the market for commercial available clean energy technologies and identify market opportunities.
Research and development professionals stay on top of competitor initiatives and explore demand for clean energy technologies.
Business development executives understand the dynamics of the various clean energy markets discussed and identify possible partnerships.
Information and research center librarians provide market researchers, product managers, and other colleagues with the vital information they need to do their jobs more effectively.

Additional Information

Market Insights: A Selection From The Report

ARRA Residential and Commercial Buildings Energy Efficiency Investments

Many of the provisions of ARRA target energy efficiency associated with residential and commercial buildings. Federal funding is provided to assist states and local governments in implementing energy efficiency programs, weatherize public housing, improve energy efficiency and renewable energy use in federal and military buildings, encourage purchase of energy efficient appliances, and to support small business research, development, and deployment of clean energy technologies. In addition to such direct investment, ARRA includes provisions that expand and revise tax credits for energy-efficient products purchased and installed in residential and commercial buildings. SBI Energy has identified nearly $18 billion across 12 direct investment programs funded through ARRA to promote the purchase and development of energy efficient products and technologies.

Table 1-4
ARRA Clean Energy Programs, Residential and Commercial Buildings
(in $ B)

Market for Solar Power

Solar power can be generally defined as radiation from the sun transformed into an energy source. Since the sun radiates both light and heat, two corresponding technologies have been developed to harness each form: solar electric or photovoltaic (PV) technology converts the sun’s light into electricity; solar thermal (ST) technology converts the sun’s heat into energy.

Technologies

The basic unit of all solar electric technology is the photovoltaic (PV) cell. PV cells generate electricity by exploiting the “photovoltaic effect” where, under certain conditions, electrons flow through semiconductor materials when exposed to sunlight. At the heart of the PV cell is the semiconductor base. Currently, silicon, in amorphous, mono-crystalline or polycrystalline form, is the preferred material used for this purpose because…

Market for Advanced Fuels

Biomass is organic matter that can be converted into liquid fuels or electricity. Primary biomass feedstocks are harvested or collected from the fields or forests where they are grown. Examples of primary biomass feedstocks include grains and oilseed crops used for transportation fuel production, and some residues from logging and forest operations that are…

High Speed Rail (HSR) Technologies

SBI Energy analyzed the business plans of several global HSR development initiatives to understand the critical motivators for investment in HSR as a transportation system. Common among all HSR initiatives is the reduction in dependence on expensive fuels required for more conventional transportation modes, such as air travel and highway travel. In the US, for example, the consumption of jet fuel has been consistently 7 percent of total energy consumption of all transportation modes since 2005. In 2009, SBI Energy estimates that 1,875 trillion BTUs of jet fuel were consumed for US-based air travel, compared to 1,873 trillion BTUs in 2005. The greatest share of energy consumption is from motor fuels for passenger cars and motorcycles; 36 percent for 2009. Class 1 Rails (defined as operators with more than $250 million in revenue) consume the least amount of diesel fuel energy. The efficient manner in which railroads transport people and freight is a primary driver for HSR investment in nations dependent upon intercity transportation.

ARRA Energy Report Card: Two Years Later

Biorenewable Chemicals World Market

2011-01-05T23:21:00.000-08:00

Original Source: http://www.webmarketingindia.org/article/biorenewable-chemicals-world-market/

Increasing environmental awareness on the part of product manufacturers and the desire to reduce dependency on oil are the leading drivers behind the $2.4 billion global market for biorenewable chemicals (BRC) in 2010. This steadily growing market has experienced a compound annual growth rate (CAGR) of 14.8%, a growth trend that is going to increase as the world resumes a more normal production page and new bio-based chemicals such as bioethylene come to market. By 2015 the BRC market will be worth $6.8 billion, a CAGR of 22.8% between 2010 and 2015. The largest region for BRC sales continues to be the U.S., which captured 21.6% of the BRC market in 2009.

Biorenewable Chemicals Market

The platform biorenewable chemicals (PBC) glycerin and lactic acid make up the bulk of biorenewable chemicals being sold in 2010, accounting for 79.2% of the market. There is a large range in market maturity for PBCs, ranging from mature markets such as lactic acid to nascent markets for chemicals such as succinic acid.

Compared to the platform chemicals market, the intermediate biorenewable chemicals (IBC) market is much more nascent, particularly in relation to its potential. In 2010, IBCs accounted for $574.9 million of the BRC market; however this will grow to $2.5 billion in 2015 and account for 37.0% of biorenewable chemical sales. The strongest growth will be for secondary chemicals such as polylactic acid (PLA), polyhydroxyalkanoate (PHA) and bioethylene that are used to manufacture bio-based plastics.

Biorenewable Chemicals World Market by SBI Energy provides key insight into current and future markets for biorenewable chemicals worldwide, with a particular emphasis on the U.S. market. The analysis includes definitions, current product offerings and market detail on the following segments:

Biorenewable Chemicals Market

Industrial organic acids, amino acids and other organic compounds, made from biorenewable feedstocks such as corn, oilseeds and sugarcane, which can be used as the building blocks for alternatives to petroleum-based chemicals. These chemicals are referred to as platform biorenewable chemicals (PBC).
Industrial organic acids and polymers that are manufactured from platform biorenewable chemicals and are themselves key chemical components for the manufacture of many other chemicals and products. These chemicals are referred to as intermediate biorenewable chemicals (IBC).

The report also analyzes the key industries that make use of biorenewable chemicals for their end products. These include bioplastics, cleaners, solvents and adhesives.

Report Methodology

This report contains primary and secondary data obtained from government sources, trade associations and publications, business journals, scientific papers, company literature, investment reports, and interviews with industry professionals. Statistics on U.S. production, imports and exports are from the U.S. International Trade Commission; European production and trade data comes from Eurostat; trade data for other nations comes from the respective customs office for each country and the United Nations ComTrade database.

What You’ll Get in This Report

Biorenewable Chemicals World Market provides a concise, focused look on the market for chemicals made from biomass feedstocks as it exists today, and shows where the market is moving between 2010 and 2015. The report highlights key players in the biorenewable chemicals industry and pinpoints ways that current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Biorenewable Chemicals World Market offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from this Report

If your company is considering investing in biorenewable technology, or is involved in petroleum-based chemical production and considering expanding its portfolio to include bio-based alternatives, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for biorenewable platform and intermediate chemicals, as well as projected markets and trends for these chemicals through 2015. The report also provides a concise view of the top application industries for available bio-based chemicals, outlining key drivers and barriers for these markets.

This report will help:

Marketing managers identify market opportunities and develop targeted promotion plans for businesses looking to develop markets for both new and existing biorenewable chemicals.
Research and development professionals stay on top of competitor initiatives and explore demand for bio-based chemicals as well as the downstream product market for platform and secondary biorenewable chemicals.
Advertising agencies working with clients in a host of market sectors such as packaging, retail and commercial cleaner products, transportation, textiles or construction products to develop messages and images that compel homeowners, businesses and industries to migrate towards bio-based chemicals as an alternative to petroleum-based products.
Business development executives understand the dynamics of the market and identify possible partnerships with feedstock providers, key organizations and biorenewable chemical manufacturers with unique products or processes.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Biorenewable Chemicals Market

The Smart Grid Utility Data Market

2011-01-05T23:20:00.000-08:00

Original Source: http://www.webmarketingindia.org/article/the-smart-grid-utility-data-market/

The volume of Smart Grid data that will have to be managed by utilities over the next few years is going to surge from 10,780 terabytes (TB) of new data created in 2010 to over 75,200 TB in 2015. Managing, analyzing and visualizing that amount of data will be a huge undertaking, creating a global market worth $2.9 billion in 2015.

Smart Grid Utility Data Market

Even this vast amount of data is just the start of the “data tsunami” that utilities will have to manage as more Smart Grid products are installed on the grid. Growing utility awareness of the need to manage this data will drive sales of Smart Grid data management (DM) software over the next five years. The segment will achieve a compound annual growth rate (CAGR) of over 20% between 2010 and 2015, making it the fastest growing segment in the Smart Grid utility data market.

Many utilities are still struggling to understand how the wealth of data generated by Smart Grid technologies can enhance their business model, and which types of Smart Grid software will provide the best return on their investment. While utilities are showing increasing interest in visualization software and outage management systems, it is distribution management systems (DMS) that are expected to provide the best returns. By 2015, SBI Energy estimates almost twice the number of utilities in the U.S. will have a DMS in place compared to 2010.

Mmuch of the Smart Grid funding available worldwide is still hardware focused, particularly for the installation of smart meters. But advanced meters and other sensors are just the fingers of an emerging smarter electrical grid; it is the data that these devices generate and the backend applications that will manage and use that data that will be the nervous system and brain of an active and fully capable Smart Grid.

The Smart Grid Utility Data Market by SBI Energy defines and discusses the data software tools that will be an absolute necessity for utilities as the Smart Grid gains traction. The analysis will include definitions, current product offerings and market detail on the following segments:

Smart Grid Utility Data Market

Data management and data security software used by the electrical utility market
System management tools integrating Smart Grid data with both new and legacy control systems to provide automation and fine control of a utility’s electrical grid
Data analysis software tools that aggregates and provides usable information to utilities from raw Smart Grid data

Along with these product segments, the report provides insight into topics such as data integration, cybersecurity, and adoption of standards that are necessary components for any utility looking to develop its Smart Grid.

Report Methodology:

This report contains both primary and secondary data obtained from government sources, trade associations and publications, business journals, scientific papers, company literature, investment reports, and interviews with industry professionals. Statistics for U.S. and global energy use and Smart Grid funding come from sources such as the U.S. Department of Energy and the International Energy Administration.

What You’ll Get in This Report:

The Smart Grid Utility Data Market provides a concise, focused look on the Smart Grid data and back-end software applications market as it exist today, and shows where the market is moving between 2010 and 2015. The report highlights key players in the Smart Grid industry and pinpoints ways that current and prospective competitors can capitalize on recent trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The Smart Grid Utility Data Market offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from this Report:

If your company is already doing business related to power generation, data storage or data analysis and management technologies, or is considering making the leap, you will find this report invaluable as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for Smart Grid products related to data collection, storage, management and analysis, as well as projected markets and trends through 2015.

This report will help:

Marketing managers identify market opportunities and develop targeted promotion plans for businesses looking to partner with utilities in a Smart Grid implementation program.
Research and development professionals stay on top of competitor initiatives and explore demand for utility data management and Smart Grid data management and analytic applications.
Advertising agencies working with clients in the banking, retail and power generation industries develop messages and images that compel homeowners, businesses and industries to migrate towards alternative energy plans such as time-of-day pricing and demand response.
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Smart Grid Utility Data Market

Specialty Pipelines for Renewable and Alternative Energy Substances

2011-01-05T23:19:00.000-08:00

Original Source: http://www.webmarketingindia.org/article/specialty-pipelines-for-renewable-and-alternative-energy-substances/

The world is rushing to harness alternative and renewable energy sources, and global specialty pipeline infrastructure is jumping to keep up. SBI Energy estimates that the total global market for specialty pipelines will show year over year increases of 30% or more through 2015. This will result in a total global market of over $3 billion by 2015. Because their chemical composition and transmission requirements composition are different from conventional fossil fuels, renewable fuels can be corrosive or destructive to existing/conventional pipelines, fittings, seals, and other conventional pipeline-related infrastructure. Transport of renewable fuels such as biodiesel, ethanol, and biomethane along existing fossil fuel pipelines (diesel, jet fuel, gasoline, natural gas) is frequently impracticable due to concerns of contamination between renewable and petroleum fuel batches. Additionally, the distributed nature of production operations for many renewable fuels, and for biomethane in particular, promise to support the construction of substantial new pipeline infrastructure.

Specialty Pipelines for Renewable and Alternative Energy Substances

Similarly, enhanced oil recovery, carbon capture sequestration, and other emerging energy economies require pipeline transport of carbon dioxide, commonly under very high pressure. Like ethanol, carbon dioxide can be highly corrosive to conventional pipelines, resulting in increased leakage rates, high repair costs, and general pipeline deterioration. The need to upgrade existing pipelines or construct new specialty pipelines for these substances has led to the emergence of product markets for components and materials related to specialty pipelines.

Substances carried in specialty pipelines – carbon dioxide, ethanol, biodiesel, and biomethane/biogas – have found market growth due to high petroleum prices, the development of enhanced oil recovery methods using carbon dioxide injection, carbon capture and sequestration system development, the presence or potential for carbon emissions penalties in several world markets, industry and public interest in biofuels, and renewable fuels standards mandating increasing production and blending with petroleum fuels. These factors are driving a general shift in the energy economies of several world markets, towards technologies and fuels that mitigate greenhouse gas emissions and ensure greater energy security for countries with declining fossil fuel resources.

As these new energy economies gain traction, economies of scale continue to develop in support of renewable and other alternative energy products. Particularly in areas where alternative energy production or consumption is highly concentrated (for example, carbon dioxide enhanced oil recovery fields in Texas’s Permian Basin), pipelines are emerging as an efficient means of transport to reduce costs associated with truck, barge, or rail transportation. In anticipation of increased demand for pipeline transport of alternative fuels and carbon dioxide, pipeline producers and operators have already investigated or established construction and operations procedures for the transmission of carbon dioxide, ethanol, biodiesel, and biomethane.

The design of specialty pipelines is, for the most part, based on existing technologies and materials used in existing pipeline transmission operations, as well as the oil & gas, renewable fuels, and chemicals industries. Components of specialty pipelines not found as extensively in existing pipelines for natural gas, petroleum, and petroleum products include protective coatings, large-diameter resin and plastic pipes, specialty industrial pumps and compressors for corrosive substances such as ethanol and carbon dioxide, specialty valves, and technologies able to detect pipeline leaks. Due to the increased risk of corrosion or stress-related cracking of specialty pipelines that carry ethanol or carbon dioxide, specialty pipelines also represent a notable market for state-of-the-art technologies used for existing petroleum pipelines to detect leaks, minimize corrosive wear, pitting, lamination loss, or metal loss. The further development of commercial pipelines for next-generation energy sector substances will depend on ongoing product specialization and operational experience with specialty pipeline components.

Specialty Pipelines, Components, Materials and Global Markets contains comprehensive data on the worldwide market for specialty pipelines, their components, materials, and supporting technologies, including historic (2006-2010) and forecast (2011-2015) market size data in terms of the dollar value of product shipments. The report identifies key trends affecting the marketplace, along with trends driving growth, and central challenges to further market development. The report also profiles leading manufacturers and suppliers of specialty pipelines and that are most relevant to the specialty pipelines industry.

Specialty Pipelines for Renewable and Alternative Energy Substances

Report Methodology

The information in Specialty Pipelines, Components, Materials and Global Markets is based on data and information gleaned from interviews of government officials, industry insiders and professionals, as well as data available from the U.S. Department of Commerce, other U.S. executive agencies, the U.S. Census Bureau, U.S. national laboratories, U.S. and global energy research institutions, the European Commission, along with information from trade associations, business journals, company literature and websites, Securities and Exchange Commission reportings, and research services such as Simmons Market Research Bureau.

What You’ll Get in This Report

Specialty Pipelines, Components, Materials and Global Markets makes important predictions and recommendations regarding the near term future of this market. It pinpoints methods that current and prospective industry players can capitalize on existing trends, spearhead new trends, and identify and expand into niche and specialty markets. No other market research report provides both comprehensive analysis and extensive, quality data that Specialty Pipelines, Components, Materials and Global Markets offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the specialty pipelines market, in associated manufacturing industries, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. Pipeline operators, companies vested in the midstream industry, biofuels producers/refiners/suppliers, producers and marketers will also benefit from key insights into the supply chain, projects worldwide, and industry suppliers associated with specialty pipelines. The report provides an extensive review of markets for specialty pipelines, including their components, from 2006 as well as projects and trends through 2015.

This report will also help:

Marketing managers identify market opportunities and develop targeted promotion plans for specialty pipelines, components, materials, and services.
Research and development professionals stay on top of competitor initiatives and explore demand for specialty pipelines, specialty pipeline components, materials, and associated transmission services.
Advertising agencies working with clients in the midstream, utility, oil & gas, industrial equipment manufacturing, and chemicals industries to understand the market for specialty pipeline components and materials, their application, and the product procurement and project construction process; to develop messages and images that compel consumers to invest in companies supplying or operating specialty pipelines
Business development executives understand the dynamics of the market and identify possible partnerships.
Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Specialty Pipelines for Renewable and Alternative Energy Substances

Global Smart Grid-Enabling Products Market

2011-01-05T23:18:00.000-08:00

Original Source: http://www.webmarketingindia.org/article/global-smart-grid-enabling-products-market/

Countries upgrading their electricity Smart Grids face many challenges during the first few years. Besides securing capital investment and funding, other hurdles can inhibit the progress of Smart Grid development. Many Smart Grid efforts are challenged by lack of resources, including trained personnel, advanced technology, industry research, and support from the public and private sectors. Suppliers of products that enable Smart Grid development and improvement are embarking on substantial marketing campaigns in regions committed to Smart Grids.

Global Smart Grid-Enabling Products Market

They can expect an abundance of marketing opportunities through 2015. Now that governments have laid plans for grid improvements and utilities are securing funding to actualize those enhancements, the suppliers of the tools and technologies required for Smart Grid deployment will become more of a near-term necessity. This report from SBI [i]Energy[/i] analyzes the burgeoning market of Smart Grid-enabling products – an industry that through 2015 will likely reach $186 billion in market value worldwide.

Global Smart Grid-Enabling Products Market

Table of Contents

Chapter 1: Executive Summary

The Smart Grid Defined
The Need for a Smart Grid
Aging Infrastructure
Smart Grid Technologies
Smart Grid Deployment
The Smart Grid-Enabling Products
Advanced Information and Control Products
Smart Meters
Home Energy Management Systems
Grid Visualization and Control
Phasor Measurement Units (PMUs)
Integrated Communications Products
Communications Technology
Power Line Communications
Broadband Over Power Lines
ZigBee
Sensing and Response Products
Demand Response
Smart Sensors
Challenges to Developing an EV Infrastructure
Advanced Components
Energy Storage
Microgrids
Advanced Flow Control Devices
Backup Generators and Distributed Generation Devices
Global Smart Grid Products Markets
Smart Grid Costs

Table 1-1: Global Smart Grid-Enabler Products Market Size, 2005 to 2009 (in $billions)

Figure 1-1: Global Share of Spending on Smart Grid-Enabling Products by Region

Table 1-2: Global Market Size and Share of Smart Grid-Enabler Products Categories, 2009 vs. 2010 (in $billions)

Asia Smart Grid-Enabler Products Market
Europe’s Smart Grid Market
Europe’s Plug-in Infrastructure
The U.S. Market for Smart Grid-Enabler Products
U.S. Smart Grid Spending
Factors Driving Future Growth

Figure 1-2: Global Market Forecast of Smart Grid-Enabler Products, 2010 to 2015 and Year-Over-Year Percent Change (in $billions)

Technology Drivers
Transmission and Distribution Growth Factors

Figure 1-3: Europe Smart Grid-Enabling Products Spending Forecast, 2010 to 2015 (in $billions)
Factors Affecting Regional Spending

Table 1-3: European Smart Grid-Enabler Products Market Forecast, 2010 to 2015 (in $billions)

Government Incentives Drive Smart Grid Development
Smart Grid Research
Europe Plans EV Infrastructure Overhaul
Smart Grid Standards Development
China Releases Smart Grid Standards
Cyber Security Standards
Technical Challenges to Smart Grid Deployment

Chapter 2: Introduction

Scope of This Report
Methodology
The Smart Grid Defined
The Need for a Smart Grid

Figure 2-1: The Electric Grid Today

Table 2-1: World Consumption of Energy by Energy Types and Country Group (in Quadrillion BTUs)

Table 2-2: Global Electricity Generation by Fuel Source (trillions of KWh), 2005 to 2030

Figure 2-2: Share of Electricity Generation by Source 2005, 2010 and 2015

Table 2-3: Growth Rates of Electricity Production by Source in OECD and non-OECD Regions, 2010 vs. 2015

Aging Infrastructure

Figure 2-3: Components of the Smart Grid

Smart Grid Technologies

Figure 2-4: Primary and Enabling Functions of the Smart Grid
Smart Grid Deployment

The Smart Grid-Enabling Products
Advanced Information and Control Products
Smart Meters
Home Energy Management Systems
Grid Visualization and Control
Phasor Measurement Units (PMUs)
Management Control Products
Integrated Communications Technologies and Products
Communications Technology

Table 2-4: Smart Grid Interactive Communications Technologies
Power Line Communications

Broadband over Power Lines
ZigBee
RF Mesh Networks
Z-Wave
Sensing and Response Products
Demand Response
Smart Sensors

Figure 2-5: Typical Smart Grid Connections and Components, Including Smart Meters
Challenges to Developing an EV Infrastructure

Table 2-5: Global Market Value of Smart Grid Manufacturing, PHEV vs. Non-Vehicle Infrastructures, 2009 and 2015 (in $ billions)

Advanced Components
Energy Storage
Microgrids

Table 2-6: Advantages and Disadvantages of Energy Storage Technologies

Table 2-7: Characteristics of Microgrids

Grid-Tie Inverters
Advanced Flow Control Devices
Backup Generators and Distributed Generation Devices

Chapter 3: Market Size

Global Smart Grid Products Markets
Smart Grid Costs

Table 3-1: Global Smart Grid-Enabler Products Market Size, 2005 to 2009 (in $billions)

Figure 3-1: Global Share of Spending on Smart Grid-Enabling Products by Region

Table 3-2: Global Market Size and Share of Smart Grid-Enabler Products Categories, 2009 vs. 2010 (in $billions)

Table 3-3: Global Market Size and Market Share of Smart Grid-Enabler Products Subcategories, 2009 vs. 2010 (in $billions)

Table 3-4: Smart Grid Products Market Size Forecast by Region, 2010 to 2015

Table 3-5: Global Smart Grid-Enabler Products Market Size Forecast by Category, 2010 to 2015 ($billions)

Table 3-6: Cumulative Spending on Smart Grid-Enabling Products by Region, 2010 through 2015

Figure 3-2: Cumulative Spending on Smart Grid-Enabling Products by Region, 2010 to 2015

Asia Smart Grid-Enabler Products Market
Europe’s Smart Grid Market
Europe’s Plug-in Infrastructure
Smart Grids in Germany
The U.S. Market for Smart Grid-Enabler Products

Figure 3-3: Share of Smart Grid Products Spending in the U.S. by Category, 2010 to 2015
U.S. Smart Grid Spending

Table 3-7: U.S. Smart Meter Deployments in 2010

Sizing of Future Smart Grid Products Markets
Projected Number of World Smart Meter Installations

Figure 3-4: Share of Smart Grid Products Spending in Europe by Category, 2010 to 2015

Figure 3-5: Global Shares of Electric Vehicle Infrastructure Manufacturing Sales from Asian-based Companies, 2004, 2009 and 2014

Advanced Metering Infrastructure

Figure 3-6: Smart Grid-Enabler Products with Fastest CAGR Growth Forecast, 2010 to 2015
PMU Installations

Figure 3-7: Smart Grid-Enabler Products with Slowest CAGR Growth Forecast, 2010 to 2015

Communications Network Forecast
Demand Response Products
Sensing and Response Products

Figure 3-8: Smart Grid Sensing and Response Products Market Share by Region, 2010 to 2015

Factors Driving Future Growth

Figure 3-9: Global Market Forecast of Smart Grid-Enabler Products, 2010 to 2015 (in $billions)

Technology Drivers

Table 3-8: Global Forecast of Smart Grid-Enabler Products by Category, 2010 to 2015
Monitoring and Control Systems

Table 3-9: Global Market Share of Smart Grid-Enabler Products, 2010 vs. 2015
Transmission and Distribution Growth Factors

Figure 3-10: Europe Smart Grid-Enabling Products Spending Forecast, 2010 to 2015 (in $billions)

Communications Systems Growth
Factors Affecting Regional Spending

Table 3-10: European Smart Grid-Enabler Products Market Forecast, 2010 to 2015 (in $billions)

Table 3-11: U.S. Smart Grid-Enabler Products Market Forecast (in $billions) by Category, 2010 to 2015

Figure 3-11: Asia Smart Grid-Enabling Products Market Forecast, 2010 to 2015 (in $billions)

Table 3-12: Smart Grid Spending, by Country, 2010 vs. 2015 (in $billions)

Table 3-13: Smart Grid Spending Growth by Products Sector and Country, 2010 to 2015 (in $ billions)

Figure 3-12: Share of Spending on Smart Grid-Enabling Products in China, 2010 vs. 2015

Chapter 4: Competitive Profiles
Itron, Inc

Overview
Significant Developments

Figure 4-1: Itron Sales and Year-Over-Year Percent Change, 2006 to 2010 (in $billions)

Landis + Gyr
Overview
Recent Developments
Echelon Corp
Overview

Figure 4-2: Echelon Sales and Year-Over-Year Percent Change, 2006 to 2010 (in $millions)

Silver Spring Network
Overview
Trilliant
Overview
EnerNOC
Overview

Figure 4-3: EnerNOC Sales Distribution by Smart Grid-Enabler Product Type, 2008 to 2010

GridPoint
Overview
Cisco Systems
Overview

Figure 4-4: Cisco Sales and Year-Over-Year Percent Change, 2006 to 2010 (e)

General Electric
Overview

Figure 4-5: Share of General Electric Revenue for 2010 (e), by GE Business Unit (in $ billions)

Adtran
Overview

Figure 4-6: Adtran Sales and Year-Over-Year Percent Change, 2006 to 2010 (e)

Ambient
Overview
Nlyte Software
Overview
Telvent
Overview

Figure 4-7: Telvent Share of Sales by Business Unit, 2010 (e)

Tropos Networks
Overview

Chapter 5: Market Challenges

Government Incentives Drive Smart Grid Development
Stimulus Funding

Table 5-1: U.S. Government Stimulus Funding for Smart Grid Initiatives, by State

Stimulus Funds Help with EV Infrastructure Development

Table 5-2: U.S. Government Funding of EV and Non-EV Infrastructure Development (in $ millions)

Figure 5-1: Value of U.S. Smart Grid Projects and Portion Funded by U.S. Government (in $millions)

Battery Projects Get Government Funding
Smart Grid Research
R&D on Smart Grid Infrastructure

Table 5-3: Global Market Value of Smart Grid Manufacturing, PHEV vs. Non-Vehicle Infrastructures, 2009 and 2014 (in $ billions)

EV Charging Stations on the Grid

Table 5-4: Planned U.S. Smart Grid-Enabled Charging Stations for Electric Vehicles

Table 5-5: Number of U.S. Charging Stations by State

Table 5-6: Number of U.S. Fueling Stations by Alternative Fuel Type, 2004 to 2010

Europe Plans EV Infrastructure Overhaul
Smart Grid Standards Development
China Releases Smart Grid Standards
Cyber Security Standards
Technical Challenges to Smart Grid Deployment
Britain Deploys Smart Grid Monitoring System
Consumer Perception and Acceptance
Smart Grid and Consumer Privacy
Consumer Education of Smart Grid Benefits

Figure 5-2: Reasons Americans Would Use a Smart Grid-enabled Device (as % of total respondents)

Utility Companies Deploy Smart Grid Technologies

Figure 5-3: Percent of Respondents by Region Who Think Smart Grid Technologies Are Sufficient Enough To Address Future Challenges

Consumers Happy with Smart Grid Technology

Global Smart Grid-Enabling Products Market

Advanced Drug Delivery Markets (Liposomes, Polymers and Monoclonal Antibodies) now available ReportsnReports

2011-01-05T22:14:00.000-08:00

ReportsnReports announces it will carry Advanced Drug Delivery Markets (Liposomes, Polymers and Monoclonal Antibodies) Research Report in its store. Drug delivery is evolving at a rapid rate with new drug product formulations being discovered frequently. Advanced drug delivery deals with developing solutions for new entities in therapeutic pharmacology such as protein and peptides and other novel compounds targeting drugs to specific disease sites including gene therapy. Treatments for chronic conditions and growth in patient-administered drugs are factors leading to greater focus on ease-of-use and convenience.

Browse the complete Report at: http://www.reportsnreports.com/reports/51801-advanced-drug-delivery-markets-liposomes-polymers-and-monoclona.html

Drug delivery is evolving at a rapid rate with new drug product formulations being discovered frequently. Advanced drug delivery deals with developing solutions for new entities in therapeutic pharmacology such as protein and peptides and other novel compounds targeting drugs to specific disease sites including gene therapy. Treatments for chronic conditions and growth in patient-administered drugs are factors leading to greater focus on ease-of-use and convenience.

Advanced Drug Delivery Markets (Liposomes, Polymers and Monoclonal Antibodies) details the types of drug delivery systems, technologies and products utilizing advanced drug delivery systems The report describes the industry, its relationship to various healthcare channels, and the trends for the future.

The advanced drug delivery market is two-fold. First of all it identifies drug delivery technology Secondly, it identifies products in the pharmaceutical arena that utilize those drug delivery technologies. Because drug delivery technology is an integral part of sales of pharmaceuticals and drug delivery technology cannot exist without pharmaceuticals, revenues have been reported that include pharmaceutical sales. This report will provide market data that includes the pharmaceutical revenues of those products that utilize advanced drug delivery.

In this report, the advanced drug delivery market is divided into three main segments and market estimates are provided for indications within each category:

Liposome Drug Delivery (by Indication – Fungal Infections Cancer, Others)
Polymer Drug Delivery (by Indication – Cancer, Neutropenia, Hepatitis, Contraception, Schizophrenia, Acromegaly and Others)
Monoclonal Antibodies Drug Delivery (by Indication – Arthritis, Cancer, Multiple Sclerosis, Macular Degeneration, Respiratory Syncytial Virus, Others)

The following types of polymer delivery drugs are segmented within this report.

PEGylated Delivery
Emulsuion Delivery
Injectable Delivery
Nanoparticle Delivery
Others

A wide range of trends and issues that will impact the advance drug delivery market are discussed in the report including the current state of biotechnolgy expansion, molecular imprinted polymers, hot-melt extrusion, metallofullerenes, nanotechnology advancements and other emerging Drug Delivery technologies not yet on the market.

The following companies are profiled in the report:

Alkermes, Inc.
ALZA Corporation
AP Pharma
Centocor Ortho Biotech, Inc.
Eisai , Inc
Elan Corporation, Plc
EnColl Corporation, Inc.
Enzon Pharmaceuticals, Inc
Gilead Sciences, Inc.
Nektar Therapeutics
PDL BioPharma
pSivida Corp
SurModics, Inc
Tolmar, Inc

The research conducted by Kalorama Information included comprehensive research of primary and secondary sources such as interviews with company executives, company literature, databases, investment reports, and medical and business journals. New technologies, market developments, and research and development trends and expenditures were identified through patent and data-based searches, as well as via interviews with key personnel. Person-to-person and telephone interviews were the primary method of gathering information. E-mail correspondence was also used in the interview process. Interviews with 24 key industry officials, trade association spokespersons, consultants, healthcare providers, and government personnel were compiled to form the primary basis of information – particularly revenue and market share data- presented in this report.

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All market data pertains to the worldwide market at the manufacturers’ level and was measured in U.S. dollars. The base year for data was 2010. Historical data are provided for 2006 through 2009, with forecast data provided for 2010 through 2014. Compound annual growth rates (CAGR) are provided for the 2006-2010, 2010-2014 and 2006-2014.

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Global and China Mobile Phone Baseband Industry Report, 2010 now available ReportsnReports

2011-01-03T02:26:00.000-08:00

ReportsnReports announces it will carry Global and China Mobile Phone Baseband Industry Report, 2010 Research Report in its store.

Browse the complete Report on: http://www.reportsnreports.com/reports/51638-global-and-china-mobile-phone-baseband-industry-report-2010.html

STMicroelectronics, EMP and NXP’s wireless division merged to be ST-ERICSSON, which has not given play to the synergy，while its revenue has started to decline, with the more drastic drop in growth margin than other mobile baseband peers. ST-ERICSSON has suffered losses for consecutive 13 quarters, mainly on account of the competition from Qualcomm, TI and Infineon. Particularly in the field of smart phones, ST-ERICSSON really has nothing good or unusual to report, while Qualcomm develops well in the world since 90% of the smart phones made by Samsung and SonyEricsson adopt Qualcomm’s basebands. Nokia develops more suppliers actively, and the shipment of its mobile phone with the basebands of Infineon and Broadcom soared in 2010, which grasps the market shares of ST-Ericsson. In respect of TD-SCDMA, ST-Ericsson is challenged by MTK.

In 2010, Spreadtrum took the chance of MTK's mistake to aggressively seize MTK’s shares in knockoff cellphone market, so that the shipment of Spreadtrum increased significantly, its revenue tripled and its operating profit rose greatly. However, MTK will not always make mistakes, and the absence of Spreadtrum in the arena of 4G and smart phone limits its development.

In 2010, MTK almost made a fatal error because of the application of QFN packaging. MTK overrated the SMT chip placement capability of mobile phone manufacturers in Mainland China. Fortunately, MTK timely adjusted its strategy, and the SMT chip placement capability of mobile phone manufacturers in Mainland China was enhanced hereby. Finally, MTK protected its position. Yet, MTK does not have the ability to achieve high-speed growth any more. Like Spreadtrum, that MTK is not engaged in the field of 4G and smart phone restricts its development, which can be shown from the brain-drain of top talents of MTK.

Qualcomm has further consolidated its leading position in the areas of CDMA, WCDMA and smart phones. Also, the leadership of Qualcomm in smart phone field gets enhanced. After Intel acquired Infineon’s wireless division, Qualcomm is likely to enter Apple's supply chain. If smart phone is defined in a stricter sense, Qualcomm is almost Intel which is the giant in PC industry. Apart from Apple, the CPU of all top mainstream smart phones comes from Qualcomm. In 2010, Qualcomm had to keep a low profile and lowered its prices slightly in order to occupy market shares. With many years of cooperation with TSMC as well as 65nm and 45nm technologies, Qualcomm will see the rising gross margin in spite of the lowered prices. Qualcomm has placed an additional order to TSMC for 700,000 pieces of 12-inch wafer in 2011, because the order backlog of Qualcomm has arranged till 2012.

TI performed well in 2010. Thanks to the massive shipment of Nokia’s smart phones, TI has stable shipment of high-priced products. TI’s RAPUYAMA has replaced RAPIDOYAWE jointly developed by Nokia and FREESCALE. New smart phones of Nokia without exception employ RAPUYAMA as basebands. Although RAPUYAMA doesn’t deliver high operating speed, to Nokia it’s competent and economical. However, excessive correlative dependence is risky for both Nokia and TI. Nokia has tried to apply the basebands of QUALCOMM to its smart phones.

FREESCALE has transferred from baseband to application processor, so a decline in performance is inevitable.

INFINEON’s wireless division was acquired by Intel at the end of August 2010, and the acquisition will be completed in Q1 2011. INFINEON’s business is booming in 2010, its largest client Apple has delivered a remarkable performance, and its large initial-stage investment in Nokia has finally been paid back with soaring shipments. INFINEON’s wireless division experienced even higher profit growth. Its operating profit achieved EUR142 million in the first three quarters of 2010, a substantial increase compared with EUR8 million in the same period of 2008. However, as mobile phone business needs continuous considerable financial and human resource investment, INFINEON has acknowledged its inferiority in this regard, especially to its rival QUALCOMM which has established an extensive presence in 4G and 5G areas. Compared with INFINEON's automotive, industrial control and smart card divisions, the wireless division made meager profit, so INFINEON decided to sell the division. At the time, Intel had been seeking for new development opportunities in the fields other than PC, and was confident that it’s powerful enough to contend with QUALCOMM, so it acquired INFINEON’s wireless division. In a short term, the wireless division will bring satisfying profit to Intel. Apple will not give up the long-term partner and design architecture quickly. In the CDMA field, INFINEON has no corresponding products, so Apple will adopt QUALCOMM's products.

China Yeast Industry Report, 2010

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China Heparin Industry Report, 2010

China Hospital Industry Development and Investment Report, 2009-2010

China Engineering Adhesive Industry Report, 2009-2010

China Chinese Patent Medicine Industry Report, 2010

China Alumina Industry Report, 2010

Global and China Mobile Phone Baseband Industry Report, 2010

BROADCOM has a very wide business scope and diversified products. With insufficient investment, its mobile phone baseband business has been sluggish for years. However, in 2010, after years of development, BROADCOM finally saw its shipment to Nokia and Samsung rise significantly. At the same time, BROADCOM develops 4G actively. In October 2010, BROADCOM acquired Beceem for USD316 million.

Benefitting from the growth of its major client RIM and the smart phone sector, Marvell has achieved good financial results. As RIM is losing the battle with Apple, Marvell has to consider how to develop new clients or increase the shares of new clients.

MStar, going public recently, has been widely recognized as a promising enterprise, but will encounter the difficulties of MTK and SPREADTRUM sooner or later. During the first three quarters in 2010, MStar only gained RMB220 million from the mobile phone business into which it has put much effort.

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Global Silicon-on-Insulator (SOI) market (2010 - 2015)

2010-07-13T00:32:00.001-07:00

Global Silicon-on-Insulator (SOI) market (2010 - 2015)

The advancement in the semiconductor devices drove the demand for improved performance from the silicon-substrate semiconductors. Silicon on Insulator (SOI) came as an advanced technology which reduced the capacitance between the different layers and hence improved upon the performance of the semiconductors. With the increasing demand for the semiconductor devices, the market for SOI devices and components is scheduled for a double digit growth for the next five years. However, as the technology is still new as compared to the conventional silicon substrate semiconductor technology, there is a huge room for improvement and development. Companies taking the early leads will have a better advantage to make a mark in the market. Our report will highlight the opportunities for the companies involved in this Market and also estimate the market size trends and forecast.

Table of Contents

1. Introduction
1.1 Key Findings
1.2 Report Description
1.3 Markets Covered
1.4 Research Methodology
1.5 Stakeholders

2. Summary

3. SOI Technology Overview
3.1 Introduction to SOI
3.1.1 Benefits of SOI
3.2 SOI technology roadmap
3.3 SOI Wafer Fabrication Techniques
3.3.1 SIMOX
3.3.2 Smart Cut
3.3.3 Nano Cleave
3.3.4 ELTRAN
3.3.5 Seed Method
3.3.6 Epitaxial Lateral Overgrowth (ELO)
3.4 Classification of SOI Wafers
3.4.1 Thick –film SOI Wafers
3.4.1.1 Thick-film SOI technology overview
3.4.1.2 Thick-film SOI applications
3.4.2 Thin-film SOI Wafers
3.4.2.1 Thin-film SOI technology overview
3.4.2.2 Thin-film SOI applications

4. Market Overview
4.1 SOI Market Definition
4.2 Market Dynamics
4.2.1 Drivers
4.2.2 Restraints
4.2.3 Opportunities

5. Forecasts & Trends
5.1 Revenue Forecasts
5.1.1 Worldwide SOI Wafer Market forecast
5.1.1.1 Thin-film SOI wafer market
5.1.1.2 Thick-film SOI wafer market
5.1.2 Geographic trends
5.1.2.1 North America
5.1.2.2 Europe
5.1.2.3 Asia Pacific
5.1.2.4 Rest of the World (ROW)
5.2 Pricing Trends
5.3 End User Trends
5.3.1 Communication
5.3.2 Industrial
5.3.3 Automotive
5.3.4 Military/Aerospace
5.3.5 Consumer Electronics
5.3.6 Medical

6. Competitive Landscape
6.1 List of mergers & acquisitions
6.2 List of new product/service launch
6.3 List of agreements and collaborations
6.4 Research and development initiatives
6.5 Market share analysis
6.6 Competitive Structure

7. Company Profiles
7.1 Soitec
7.2 Canon
7.3 Shin-Etsu Handotai Co Ltd
7.4 SIGEN
7.5 IBM Corp.
7.6 ARM Holdings
7.7 Applied Materials
7.8 Global Foundries
7.9 Leti
7.10 Freescale Semiconductor
7.11 STMicroelectronics
7.12 Zarlink Semiconductor, Inc.
7.13 Virginia Semiconductor
7.14 Ultrasil Corp.
7.15 Tronics Microsystems
7.16 Sumitomo Mitsubishi Silicon Corporation
7.17 Siltronix
7.18 Shanghai Simgui Technology Co., Ltd.
7.19 Okmetic Oyj
7.20 MEMC Electronic Materials, Inc.
7.21 Komatsu Electronic Metals Co., Ltd.
7.22 Intel Corporation
7.23 Honeywell International, Inc.
7.24 Hitachi Limited
7.25 Group4 Labs LLC
7.26 EV Group
7.27 EM Microelectronic
7.28 Cypress Semiconductor Corporation
7.29 Atmel Corporation
7.30 ASM International NV
7.31 American Semiconductor, Inc.
7.32 Renesas Electronics Corp.
7.33 NEC Corporation
7.34 NXP

8. Patent Analysis
8.1 North America
8.2 Europe
8.3 Japan

9. Appendix
9.1 List of patents
9.2 North America
9.3 Europe
9.4 Japan

Global Silicon-on-Insulator (SOI) market (2010 - 2015)

SEO Training Pune - SEO Training at your home

2009-07-30T06:23:00.000-07:00

Web Marketing India (WMI) provides SEO training in Pune and free consultancy, formulation of customized plans, internet marketing services to business enterprises. WMI is a Search Engine Optimization (SEO) Consultant dedicated to promote your website ranking to the top of all the major search engines for the most searchable keywords.

It started off in Feb 2008, as a small dream has now become a quickly expanding business venture, to bring out the potential of this new, but powerful media namely SEO through optimal deployment of resources. WMI is a Web Solutions Provider company with strong expertise in the areas Internet Marketing, especially in the field of Search Engine Optimization, Link Building, and Directory Submission and Article submission. We are dedicated to write the same success story for all our clients.

Benefits: Our team has been working relentlessly to serve our clients globally. We always believe in helping our customers excel through the effective use of technology and deliver innovative solutions to their customers by ranking and visibility of their site in almost every search engine. WMI is specialized in regularly utilizing the varying web marketing circumstances for advantage.

Our expert team is trained to provide complete web marketing solutions which include:

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Social Media Optimization

Blog Creation & Promotion
Social Bookmarking
Social Networking

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Summary

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MarketsandMarkets: Global Baby Food Market worth US$37.6 Billion by 2014

2009-07-30T03:14:00.000-07:00

According to a new market research report, ‘Global Baby Food Market (2009–2014)’, published by MarketsandMarkets (www.marketsandmarkets.com), the global baby food market is expected to be worth US$37.6 billion by 2014, recording an estimated CAGR of 5.0% from 2009 to 2014. The North American market is expected to account for nearly 37% of the total revenues.

Browse 109 market data tables and in-depth TOC on baby food market.
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The target consumers of commercially-available baby food range from infants (babies aged 6 to 12 months) to toddlers (children up to three years old). Baby food is available in various flavors and in both solid and liquid form. Modern-day time constraints have reduced the use of homemade baby food in both developed as well as developing nations. While U.S. and Europe hold a major share of the global baby food market, emerging economies such as China, India, Brazil, Russia, and Romania represent a high growth rate.

Bottled baby food forms the largest market segment; and is expected to reach US$9.9 billion by 2014 at a CAGR of 4.9% from 2009 to 2014. The markets for baby cereals and frozen baby food are estimated to record revenues of US$9.9 billion and US$ 7.8 billion respectively in 2014 on account of the increasing awareness about baby food products especially in Asia, The markets for baby soups and snacks – estimated to be US$ 3.9 billion and US$5.9 billion in 2014 – present good opportunities as these markets currently have only a limited number of products.

North America is the largest baby food market; and is expected to be worth US$14.17 billion by 2014, accounting for nearly 37% of the total revenues. Europe is the second largest segment and is expected to reach US$10.8 billion by 2014 with a CAGR of 4.4%. The Asian baby food market is expected to grow at the highest CAGR of 8.6% from 2009 to 2014.

Scope of the Report

This report aims to identify and analyze baby food products, as per type, health benefits offered, and target age group.

The report segments the baby food product market into the following micro-markets:

Bottled baby food market (juices, purees, milk products)
Baby cereals market (rice, oatmeal, barley, mixed cereals)
Baby snacks market(puffs, biscuits, cookies, rusks)
Baby soup market (veg soups, non-veg soups)
Frozen baby food market (frozen fruit, veg frozen food, non-veg frozen food)

The baby food market is also categorized as per the health benefits of its various products, which aid the development of:

Brain and eye
Bones and teeth
Muscles and bones
Immune system
Nervous system
Vascular system

The baby food market is also categorized as per the age group of the target consumer:

Newborn (zero to six months)
Infant (six to twelve months)
Toddler (one to two years)
Pre-schooler (two to three years)

Contact our representative to sponsor this report

About MarketsandMarkets/ Author

MarketsandMarkets is a research and consulting firm that publishes 120 market research reports per year. Each strategically analyzed report contains 250 pages of valuable market data, including more than 100 market data summary tables and in-depth, five-level segmentation for each of the products, services, applications, technologies, ingredients and stakeholders categories. Our reports also analyze about 200 patents, over 50 companies and micro markets that are mutually exclusive and collectively exhaustive. Browse all our 120 titles at www.marketsandmarkets.com.

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Marketsandmarkets Publishes Global Weight Loss and Diet Management Market Research Report

2009-07-28T04:21:00.001-07:00

WILMINGTON, Del – The Markets and Markets, “Global Weight Management Market Report” aims to identify and analyze products and services that specifically induce weight loss and enable individuals to maintain weight.

Review the complete report at: http://www.marketsandmarkets.com/Market-Reports/global-weight-loss-and-gain-market-research-28.html

Device and accessories is the largest market under weight management, and is expected to be US$181 billion in size by 2014, owing to the role of brands targeting the youth, and growing adoption rate in the female population. However, the highest CAGR of 14.7% from 2009 to 2014 is expected to come from the services segment. Artificial sweeteners used in low calorie food and beverages such as hoodia gordonii, inulin etc are driving the CAGR of ingredients in low calorie F&B to about 11.2% from 2009 to 2014. Emergence of new artificial sweeteners that claim to preserve the traditional flavors are gaining in demand.

Weight management service market is lucrative as it exhibits the highest CAGR over the period of 2009 to 2014. There are not many food chains which specialize in serving health food. Diet chains service providers are now expanding this low tapped segment by providing better and healthy food.

The market is currently restrained due to a confused positioning. Number of weight loss methods available in the market are making it difficult for market players to drive brand recall among the consumers. Failed attempts to reduce weight by the consumers discourage them to go in for further weight loss trials. Hence it is very essential for market players to understand the target audience and their specific needs to provide them umbrella solutions.

The significantly high rate of new products in the weight management segment necessitates industry participants to adopt proactive strategies. Moreover, the larger chunk of the market is not only driven by significant products such as fitness devices and food market, there also exist added opportunities in the minor market such as for fitness accessories. This necessitates a further need to understand clearly the characteristics and demand for the micro-markets so as to obtain a holistic view of the industry. North America is the largest market for weight management. However, Europe is catching up with an expected CAGR of 10.2% during the period 2009 to 2014, owing to increased adoption of the services and products. Asian markets are expected to ensure long term growth due to increased health awareness.

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Drug-device combination market worth US$18.54 billion by 2014

2009-07-23T01:31:00.000-07:00

According to a new market research report, ‘Drug-Device Combination Market (2009 - 2014)’, published by MarketsandMarkets (www.marketsandmarkets.com), the total drug-device combination market is expected to be worth US$18.54 billion by 2014, out of which the U.S. market will account for nearly 30.9% of the total revenues. The global market is expected to record a CAGR of 11.8% from 2009 to 2014.

Browse 144 market data tables and in-depth TOC on drug-device market.
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http://www.marketsandmarkets.com/Market-Reports/drug-and-device-combination-101.html

The drug-device combination market includes all the products that are a combination of drugs and devices and can be chemically or physically united or co-packaged as separate, cross labeled products. The market is driven by the growing demand for treating only the ; targeted area, increasing incidences of infections associated with regular medical devices, need for faster healing, and overall reduced cost of treatment and accelerated approval process of the drug-device combination products.

The drug eluting stents (DES) market is the largest segment and is expected to reach US$8.47 billion by 2014 at a CAGR of 9.3%. The antimicrobial catheter market is estimated to grow to a size of US$1.23 billion in 2014 which presents the highest growth potential with an expected growth rate of 23.4% in 2014. The cardiovascular treatment market is estimated to record revenues of US$9.59 billion in 2014 on account of the fact that cardiovascular diseases are one of the primary causes of death globally.

The European market is the largest geographical segment; and is expected to be worth US$7.25 billion by 2014. Its 11.2% CAGR for 2009 to 2014 is driven by the growing ageing population and the improvements in medical science and biotechnology that enables new product development. The second largest segment is the U.S. with a CAGR of 8.7% for 2009 to 2014. It is expected to reach US$5.73 billion by 2014.

The report is titled ‘Drug-Device Combination Market (2009-2014) and was published in July 2009.

Scope of the Report

This report aims to identify the specific segments that offer the highest growth potential in the near future; compares the products in respect to the relative entry barriers and expected new product developments in those segments. The report discusses the segmentation of the global drug-device combination as follows:

1. Drug device combination – products

Antimicrobial catheter, advanced wound care products, bone graft substitutes, antibiotic bone cements, drug eluting stents, photodynamic therapy, closed loop glucose monitor and insulin pump, steroid eluting electrodes and others.

2. Drug device combination – application

Bone treatment, cancer treatment, diabetes treatment, skin care treatment, antimicrobial applications, urological treatment, non cardiovascular treatment, cardiovascular treatment, ophthalmic treatment, others.

3. Drug device combination – technology

Bone graft substitutes- synthetic bone graft substitutes, demineralised bone matrix and bone morphogenic proteins.

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MarketsandMarkets is a research and consulting firm that publishes 120 market research reports per year. Each strategically analyzed report contains 250 pages of valuable market data, including more than 100 market data summary tables and in-depth, five-level segmentation for each of the products, services, applications, technologies, ingredients and stakeholders categories. Our reports also analyze about 200 patents, over 50 companies and micro markets that are mutually exclusive and collectively exhaustive. Browse all our 120 titles at www.marketsandmarkets.com.

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Don’t Forget SEO For Navigational Searches

2009-04-19T21:11:00.000-07:00

During search engine optimization (SEO) consultations, we search professionals often see and hear things that make our jaws drop. Even after years and years of knowledge distribution through email newsletters, blogs, forums, and other forms of social media, we still witness companies making really stupid optimization mistakes.

Since I am a strong believer in learning from ones mistakes and the mistakes of others, here is my SEO stupid mistake contribution for this column: not optimizing a website for navigational keywords.

What is a navigational search?

When searchers use a commercial web search engine to go to a specific website, the search query is classified as a navigational search. Navigational searches are more common than one might imagine. In fact, you probably perform navigational searches without realizing it.

For example, suppose you want to go to eBay to do a little shopping. How do you arrive at eBay’s home page? Do you:

Go to the address bar in your preferred web browser (Firefox, Explorer, etc.) and type in: www.ebay.com?
Go to Google and type in the word “ebay” (without the quotes) and click on the first link in the search engine results page (SERP)?
Use the search function in your browser toolbar and type in the word “ebay” (without the quotes) and click on the first link in the SERP?
Look through your bookmarks and select the eBay option?

If you do numbers 2 and/or 3, you have performed a navigational search on a web search engine. You are using Google, or your preferred web search engine, to navigate to eBay’s home page.

Navigational keywords are the words, phrases, abbreviations, and portions of domain names and URLs that web searchers use to go your website via the commercial web search engines. For any SEO project, you should always make it easy for searchers to find your official company website. Think about it—when people perform navigational searches, they want to go to your website. Why would anyone make that task difficult for web searchers to accomplish?

Which brings me to the big SEO mistake…

Optimizing the home page for “home page”

One of my clients recently purchased new content management system (CMS) software for managing a rapidly growing website. During the content transition, the HTML title-tag content on the site’s home page was modified to say, “home page,” like the following:

Home page

A minor oversight, I thought, before the launch of the site redesign. However, when I contacted my client to alert them of this oversight, this is how the conversation went:

Client: “We did that on purpose.”

Shari: “With all due respect, when searchers want to find your official company website, they will probably type in your company name. So if you want to keep ‘home page’ in the title, okay. But at least change the title to state ‘Company name - home page.”

Client: “That is too long and messy looking.”

Interestingly, these statements came from a usability professional who wasn’t quite with the SEO program. In addition, many important keyword phrases were removed from title-tag content on other web pages.

The problem? The client’s new content management system forced the title-tag content and the primary heading (in this case, the H1 tag) to contain the same content. And management felt the headings were too long and messy. Result? Few, or in some cases, no keywords in title tags. Few or no keywords in the search listing. Considerable loss of search engine traffic from people who wanted to go to this client’s website because they were doing navigational searches.

Optimizing for new and repeat visitors

I believe it is imperative for all SEO professionals to communicate the importance of navigational searches and navigational keywords to their clients. Navigational queries can originate from both repeat and new visitors. A repeat visitor usually finds it simpler to type in a navigational keyword into a search engine and click on the link to the website, rather than type in a full URL in a browser’s address bar. A new visitor might have seen a reference to your website on TV, a text message, a billboard, an ad… or he might only remember part of your domain name.

Removing navigational keywords, especially from a home page, often results in decreased search engine traffic. In fact, when this happens, you might see search listings from other websites (such as product review sites and local directories) appear in place of the official company site. When I observe searchers’ reactions to these search results, they leave with a negative impression of the company site.

Part of the problem is content management systems. “I have seen this issue in a couple of open source CMS packages where there is only one input box for the ‘page title,’ which generates both the meta title and the page headline,” said Randy Pickard, VP of Product Innovation at User Centric. “However, a benefit of open source is that a knowledgeable coder can easily over ride the default code and provide the option to have a unique heading and page title.”

And part of the problem are people who make assumptions about navigational queries. For your site to appear accurately in web search results, you will need to optimize key pages on your site to accommodate navigational searches, especially the home page. Don’t ignore people who want to go to your website. You might lose prospects, customers and a positive brand experience.

Opinions expressed in the article are those of the author, and not necessarily Search Engine Land.

Shari Thurow is the Founder and SEO Director at Omni Marketing Interactive and the author of the book Search Engine Visibility.

Google Optimization: Using Search Operators

2009-03-12T05:20:00.000-07:00

The underlying premise of SEO suggests that you understand the task at hand when it comes to outranking the other 999 entrants for any given keyword.

Google stops indexing a particular keyword after 1,000 results when assessing the aggregate relevance score to determine which results are spawned. By truly understanding this, you can discover a great deal from using a few basic Google search operators to determine what type of foothold a competitor has for a given keyword or niche.

Basic Competitive Analysis Metrics

1. Start with the keyword you are interested in researching. Place the keyword "in quotes" in a Google search box.

For example "SEO" returns 262,000,000 competing pages with the chronological order of the strongest sites first.

Then look to the right and determine the number of competing pages you are up against "for that keyword". It will say results 1 of 10 of (the number of competing pages).

This allows you to assess the competitive landscape with one brief metric. The extent of what you consider a competitive keyword depends on the website. For example, most websites can acquire a keyword under 50,000 competing pages with ease and competitive keywords start above 100,000 results and ascend into the millions (pages in index / divided by the top 1,000 results).

The next few metrics will allow you to understand where your SEO ceiling is (what threshold your website has for keyword benchmarks). Our blog for example can devour a keyword with up to 1,000,000 competing pages just from one post of mentioning those keywords (without backlinks).

So, all the talk about building website authority does have a place when you understand the implications to rank with less effort. Authority sites have the ability to zero in on a keyword and skip over hundreds of other websites and reach the top 10 results by the merit of trust and internal link weight and dynamism they possess. In keeping with the topic at hand, let's move to the next metric.

2. Evaluate your competitors domain and determine the amount of pages they have by using this search command in Google. You can use the #1 site and the #10 site to gauge an average of pages required to capture the keyword or, if you want you can use the #1st, 2nd and 3rd site that rank for the selected keyword to see which formulas they are entrenched in.

site:competitorsite.com (this shows you how many pages they have indexed in Google)

3. Next, determine how saturated their website is with the keyword in question.

site:competitorsite.com keyword

This shows you how many pages are indexed that include the keyword within their website. If the site in the top 10 is an authority domain, it can rank from one keyword alone in the title tag, description tag or having the keyword in the body text (or any combination of these three metrics).

While most websites do not have that luxury, often dozens or hundreds of pages are required to cross the tipping point of co-occurrence for that keyword within the website and acquire a top ranking. However each keyword has a threshold which is going to vary depending on the unique metrics of each website (which is why you need to look at more than one site for evaluation).

4. Now that you know that your competitor's site contains Y amount of pages and X amount of those pages are dedicated to a specific keyword, you can go the the most relevant listing returned from their site and look at the off page factors (which means finding out how many backlinks are linking to that page). To do so, use Yahoo Site Explorer and type the specific URL in and look at the inlinks tab to see how many pages are linking to that page.

For example, if the homepage is returned as the top ranking result for the keyword using the competitorsite.com keyword search command, ignore it and look for an actual page that has a title, or relevant shingle with the keyword (in the title, URL or description).

If they targeted a keyword using a broad match method (which means it was not necessarily the objective, but their site acquired the ranking based on ambient factors, then you will only see a sparse mention of the keyword). The point being, the homepage is a catch all and will not provide you with the same amount of depth when attempting to data mine deep links from your competitors.

The idea is, you want to know (a) how many pages they have indexed (b) how many pages contain the keyword (c) how many deep links (how many links just to that page) the top ranking page has (from outside the site) as well as (d) how well the site in internally linked (for that keyword).

We can determine criteria a-c with simple search commands, and you can also determine if the site is treated as an authority based on the keywords that appear in bold when using the site: command, websites start transforming into authority sites through topical relevance after 200-300 pages are developed around a topic (if they are linked and optimized properly).

5. Crunch the numbers and assess the competitive landscape of the keyword in question.

For example, if you know that the top 3 sites all have an average of 1000 pages and out of those 1000 pages 50% or more of them contain the keyword in question and your site has 20 pages, then you are not being realistic with your ranking objectives.

I am not suggesting to go add 1000 pages overnight (as that would not be natural) but rather, start chipping away at the keyword using a variety of SEO tactics.

6. Check the allintitle, allintext and allinanchor thresholds for the selected competitors' sites. This means finding where they rank in Google (in the top 1,000 results before the results get obscured / redundant) using the following search operators.

allintitle:keyword (who has the highest occurrence of keyword in title)

allintext:keyword (who has the highest occurrence of keyword in their body text)

allinanchor:keyword (who has the highest occurrence of anchor text / links with this keyword)

Using Google again, you can look at the competitor's on page and off page metrics, instead of breaking them out individually, you can just use NicheWatch instead, or our Ultimate SEO Toolkit, to perform this function.

The Conclusion

SEO is only limited by your imagination when it comes to determining the extent of how you use tactics for discovery and analysis. We covered a few simple metrics using Google search operators above that allow you to isolate co-occurrence and determine the global keyword density for a site.

This does provide a preliminary analysis to at least let you know what your up against (qualifying a competitor or your domain to a keyword). If you reverse engineer the averages, you can find the tipping point for essentially any keyword and craft a plan of action to acquire it.

For example 1,000 pages indexed, 900 have the keyword in exact match and the main landing page has 50 inbound links from Page Rank 4 pages. Now you have a threshold to exceed. Although this is a preliminary method, sometimes looking at basic metrics such as these can provide an immense amount of insight and determine the next competitive threshold you target for analysis.

Ten Website Design Rules For High Search Engine Rankings

2009-02-19T06:07:00.000-08:00

While millions of people run some sort of website, only a few - it's estimated at only 1 to 2% - are really successful in accomplishing what they want on the Net.

The main reason for this is the lack of well defined goals and the necessary focus to achieve them. A great plan goes a long way. Part of a good plan is web design.

Successful website design lets your visitors focus on the most important part of your website: the content.

Whatever the content is, sales pages or valuable information, great website design makes your visitors feel comfortable taking notice of your content.

Because it's your content that has to do the job, whether selling, generating leads, picking up subscribers or whatever it is that you want your visitors to do. That is your MWR, your Most Wanted Response!

Therefore, the first and most important factor of website design is to get your content indexed and listed in the search engines. No listings means no free traffic. You can still buy it, but at what cost? Better to use search engine optimized website design.

So, how do you do that? Below are 10 rules for successful website design.

1. Use a search engine optimized template. Using a great template makes your life easier because all your pages will have the same lay-out which makes adding and updating websites a breeze. Templates will save you tons of time maintaining your websites.

2. Use Meta Tags. I know, the keyword meta tag isn't that important any more. But the Title tag IS! In fact, it's the most important meta tag and so many websites don't use it. Search engines use the title tag to see what your page is all about and list it in their result pages.

Also, they use your description tag as added information. It's a great way to entice searchers to click on your webpage when they find it.

3. Use CSS. With CSS, abreviation for Cascading Style Sheets, you can control the style and layout of multiple web pages all at once. In other words, your website layout and style design is defined in one place and one place only. Change your css file and your complete website will be updated.

4. Delete all the crap and focus on your content. Flash and (java)scripts are funny, but very often they don't serve a purpose. Instead, they fill up your visitors' computer memory and make them run slow. Dump it. Using as little code as possible is the best way to guarantee good search engine positioning.

5. Have simple and clear navigation. You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

6. Reduce the number of images on your website. Yes, I know a picture can say more than a thousand words, but many pictures don't. They make your site load very slowly and more often than not they are very unnecessary. And, if you have an image that says more than a thousand words, make sure you optimize it to a minimum file size and offer a larger version as an option.

7. Use a sitemap. Site maps are a great way to take search engine robots by the hand and show them all the pages of your site and also help them understand what each page is about, which means it makes your site more search engine friendly and helps get a higher ranking.

8. Write crisp HTML that will validate. When they arrive at your site search engine robots only see a bunch of HTML codes. No fancy images, no colored text, nothing of that kind. So to make search engines understand what your website is about and show them that it deserves to have a high ranking, you need to speak to them in their own language: crisp HTML coding that will validate!

Don't use deprecated HTML coding, make sure your website complies to w3 org web standards and make sure it is cross-browser compatible.

9. Write one page for one keyphrase and use the keyphrase as the page name. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. Without doubt you have researched the keywords and keyphrases you want to get listed for. Now, use them as the name of these blocks and individual pages at your website. Use synonyms inside the pages, so the search engines will get a good idea what your website is all about.

10. Keep your content limited to 500 pixels. For optimal reading convenience, a width of 500 pixels is recommended with a font size of 11 or 12 pixels. It's the easiest way for our eyes to read the text. Use dark text on a light background.

About The Author
Article by Case Stevens - CaseStevens.com

How to Use Web Analytics to Grow Your Business

2009-02-16T05:41:00.000-08:00

If you own a business, chances are you do. But don't pat yourself on the back too quickly.

By now it's widely-accepted that if you have a business card you should probably have a website. It doesn't matter what your company is selling - a website, however modest, has become a standard.

The real question is: what is your website doing for your business?

As a web marketer I often put this question to the business owners I meet. Not because I'm trying to lead into my sales pitch, but because I'm intrigued to hear the answer.

Most people get a certain "deer in the headlights" look in their eyes when I ask this question. To be fair, it's not a question we're used to hearing. But that's not all that's going on here.

Traditional advertising mediums - print, TV, radio, etc - are notoriously difficult to track. Sure, you'll know how often the phone is ringing or how many people come in with a coupon clipped from the Sunday paper, but what you don't know is how many people saw/heard your ad and whether they were interested, oblivious or, worse, annoyed.

Business owners are used to this. We all know we need to advertise - it's a necessary cost of doing business - so we buy that half-page ad in the Yellow Pages or the local newspaper, we sponsor an event or a little league team, we have a radio commercial written (maybe even with a jingle) and we hope for the best.

This has been a given in marketing since the beginning. But the web, and analytics, changed the game.

So how should you be using your web analytics to grow your audience, and your business, online?

Track Everything

With web analytics on your site you can track:

Where your traffic is coming from by
- The referring website and page
- The search engine and keyword used

Your website visitors by
- Their location
- Their operating system, browser and monitor resolution
- Their network

Visitor behavior and actions by
- Duration of visit (time on site)
- Pages per visit (number of pages viewed)
- Bounce rate (percentage of users who viewed only one page before leaving)
- Conversion rate (percentage of users who completed a preset task)

If you're planning on doing any kind of web marketing, be it through search engines, email or advertising on other websites, information on your past and current traffic is crucial. Not to mention you'll want analytics in place so you can properly track the new traffic your promotions will, hopefully, bring in.

Tie Your Traffic Sources to Your Users' Actions

When looking at your analytics data the behavior and action metrics mean little by themselves. If the bounce rate of your site overall is 75%, what does that tell you? Well, this is a pretty high bounce rate - you should at least be shooting to have a bounce rate lower than 50%. But does this tell you exactly what is wrong?

Likewise, if you have secured advertising or a listing on another website, the number of visits coming in from that site only gives you part of the picture.

Tying your bounce rate to a specific traffic source, on the other hand, can tell you a lot.

If a given traffic source is generating a bounce rate of 85% or more, for example, this indicates that users are not being satisfied. There are a few possibilities as to why:

The users may not be well-qualified - or the site where you are listed or advertising might not have the best audience for your content/offer.

The listing/ad may promise something that the entry page does not live up to (or, at least, the promise is difficult to locate once the user arrives at your site).

Your site is simply not usable, is unattractive or unprofessional, causing users to leave immediately (and most don't come back)

Your users are not connecting with your content/offer.

There are other possibilities, but you'll want to find the most likely answer here - and try to fix it. Then, using the same metrics (traffic source + bounce rate), you can see whether things improve moving forward.

Using metrics like these you can also get a sense of which advertisements are bringing you a return on your investment and which aren't. With goal tracking in Google Analytics, for example, a conversion rate is added to just about every traffic metric, including referring websites. If you're finding that a website is sending you plenty of traffic but none of it is converting, re-examine the referring website's audience, how your site is being presented and the user's experience when they click through.

The Point

Your website is more than a brochure. It's an interactive tool for your users. The only true way to find out how they're using it (or not using it) is to get web analytics set up properly on your website (including setting goal points to track conversions).

And the best way to improve your website in the aim of building your business is to use the information your web analytics give you.

The age of blind advertising - of throwing money at the problem and hoping for the best - is dead.

If you aren't tracking everything, taking time on a regular basis to understand what the data reveals about your users and adjusting your efforts based on this information, you're missing an opportunity to optimize your advertising and get a better return on your budget.

In this economy, is that something you can afford?

About The Author
Mike Tekula is the President of Unstuck Digital - a Long Island, NY web marketing company that offers proven solutions and training for growing your business online.

Key Differences Among the Most Commonly Used Keyword Suggestion Tools - Part One

2009-02-12T22:21:00.000-08:00

Rigid, unchanging procedures threaten any business activity. With Internet-enabled and -related enterprises, keeping up with technological progress is absolutely essential to survival. As opposed to static (unchanging) websites that are not looking to strengthen or raise their industry share, any dynamic (changing) website will have new copy, even new strategies, on an ongoing basis. Regular, extensive, ongoing keyword research is not a luxury, but a basic survival tactic.

Understanding how people actually use words, and the relationships these words have in the context of an Internet search, is key to threading these words and phrases through the fabric of your site. Because the Internet is so very dynamic, with word relationships changing seemingly by the minute, this is a huge and growing challenge for more and more people and companies. After all, the Internet is growing into the major commercial and communication hub of the world. Accurate and useful keyword suggestion tools - and their intelligent implantation into business and marketing strategy, are a major part of the solution.

There are a plethora of keyword suggestion tools available, from free to cost-based, including NicheBot, Wordtracker, KeywordDiscovery, SEOBook, and the various Google keyword tools. In this two-part article, we will consider these tools and the differences among them. Part one will cover the first three on the líst, while part two will cover the Google tools and SEOBook's Keyword Suggestion Tool.

Most importantly, perhaps, these tools help you estimate the relative (rather than absolute) size of the search referral "market" produced by particular words and phrases. You will develop a better understanding of what terms appear how often in search queries, and what other terms are correlated with them, and how many times they are searched compared to those other terms. The analytics you develop with the tools will also give you a good idea of how their suggestions will fare, and provide a means of understanding "competition levels" for specific words and phrases.

Naturally, there are differences both large and small among these keyword analysis/suggestion tools. Google, of course, compiles its tool data from its own search network of sites and offers tremendous functionality at low or zero cost. The subscription-based services, such as Wordtracker and KeywordDiscovery, take advantage of databases of multiple sites and data that can be assembled, broken down, repurposed and presented in myriad ways.

Specific Tool Functionality

Wordtracker aggregates its keyword data from the leading meta search engines, primarily Dogpile but with input from MetaCrawler and others. In Wordtracker's attempts to mine keyword gold, it will discover how many times a certain term or phrase shows up in its database of over 316 million words. This is quite a trick in itself, as English (according to linguists) has between 600,000 and two million words, depending upon how we define a "word." It is clear that Wordtracker leaves no permutation or word-form uncounted, which is a distinct benefit.

Wordtracker's brain trust asserts that metacrawlers process the queries of the leading search engines with some precision, and that the software robots that continuously check site rankings and such do not interfere with the count. In a different approach, KeywordDiscovery relies on its global "premium database" of some 4.5 billion searches based solely on user data, thus diminishing the distortions inherent in some other strategies.

If you are considering which tool to use, you can still get free trials of most tools, except that you usually need to provide contact information, with phone numbers and e-mail addresses required. There are few ways to use and compare the tools anonymously, so the next best approach is "meta-analysis," in which we look at various published third-party reports on the actual use of these tools.

In a study published last year, one technology writer performed keyword forecasts for "dog food" with KeywordDiscovery, Wordtracker and several other programs. Despite using different original data sets, all of these tools try to supply reliable estimates of the available search referral traffic without "data inflation." There are numerous ways to analyze and present the results.

On average, KeywordDiscovery predicted there would be some 1,088 searches for "dog food" daily, while Wordtracker calculated the probable search referral market for "dog food" to be about double that. KeywordDiscovery does have a unique and quite useful algorithm that considers "seasonality" in its results, letting you review the seasonality of terms historically, as monthly estimates or even as a component of annual trends. Search engine market share is developed, as well.

KeywordDiscovery and Wordtracker results can both be repurposed to estimate just Google referral traffic or that of any other major engine. In the tech columnist's example, the Wordtracker daily estimate for Google's "dog food" search was 1,043, or almost half of all the "Daily Prediction" information. KeywordDiscovery had Google accounting for 67 percent of its "Average Daily" results, thus suggesting that 738 "dog food" searches would be made in Google every day.

Perhaps this does not seem to be much of an absolute difference, but when considered over a 30-day period, the difference scaled up considerably in this particular test. KeywordDiscovery estimated some 22,000+ "dog food" searches that month, but Wordtracker projected over 31,000 "dog food" searches for that same period.

A 'Niche' Player

Nichebot came on the scene with some degree of fanfare. It is a complex program, with a tightly specified methodology that lacks flexibility in some important ways. On the other hand, it gathers data from more sources than Wordtracker - leveraging the results from KeywordDiscovery and Google - and provides a great selection of explanatory videos, instructive screenshots and excellent "Help" functions.

However, Nichebot recommends a five-step system, which can be time-consuming and confusing, even for veterans. There are, of course, some free "quick-dig" tools, including, oddly enough, Wordtracker and its thesaurus. While it is free to search Wordtracker via Nichebot, you get only basic counts, and must pay for a premium search if you wish to see competition data and the Keyword Effectiveness Index (KEI).

You can dig a bit "deeper" without additional cost by clicking on a term or phrase in the results, which provides a líst of associated phrases. One savvy forum poster declared that the primary purpose for using Nichebot is "to find as many keywords from multiple sources to cover as much territory for the maximum traffic for your website." In practice, he explained, one can start "from a broad search and just keep refining, merging, narrowing in."

The proliferation of "niche" tools and functions would seem to be a sensible development given Nichebot's name, but the added functionality comes at a price. For instance, you can get the addresses of the sites that have the greatest number of backlinks for a particular term, but the learning curve involved with this program makes the more arcane data difficult to develop.

Generally speaking, Nichebot results are excellent, and it allows better organization of projects and searches via its folder hierarchy. Further, the program checks your site for keyword density "red flags" that Google may note (and disapprove of). As premium search charges kick in a bit early compared to others, the question for users has to be: Do the premium charges return enough value to offset the time and money spent to obtain it?

Time and Tide

While meta-analysis of user comments at a random selection of forums discloses that they don't find Nichebot particularly intuitive, it is considered an impressive software achievement.

Even its appearance gives Nichebot the impression that using it takes time and discipline. While KeywordDiscovery and Wordtracker can be used in a stream-of-consciousness manner at times, Nichebot does not lend itself to brainstorming or "fluid" search styles. This is a direct result, of course, of its having the power it does. Despite that power, it does have a number of anomalies that are commonly reported. For one thing, it applies its vaunted "Jackpot" rating to keywords for which it finds no competition, even if that is the case because of error or anomaly.

Finally, a number of users report that advanced searches can get stuck in a "holding pattern" (in a queue) and take from 15-20 minutes to generate results. With the tide of the Internet forever washing new waves onto the shore, time is of the essence. Even though advanced keyword research searches can return valuable data, it is no stretch to say that many marketers might consider 20 minutes per keyword tool inquiry to be a barrier to frequent or consistent use.

Rating the Tools

Wordtracker is easier to use for most people, but the possibilities are certainly expanded with Nichebot. Doing random or unassociated searches "by the seat of your pants" is among Wordtracker's great strengths, but Nichebot works well to focus your work and helps you take a step-by-step, measured approach. It can be said that Nichebot can not only return search terms and numbers, but can actually sub as your defacto keyword research process. As one user commented at a KEI forum, Nichebot "takes a lot of the guesswork out [but] getting there is somewhat painful."

KeywordDiscovery's "9-in-1 tool" approach (check their site, it's even divided up this way) is popular with many users. It goes some 10,000 keywords deep and the more you pay the deeper you can go. Nichebot does provide more information, but it has that steep learning curve and much harder to learn than the more "friendly" Wordtracker and KeywordDiscovery.

What works best for you will most likely be a product of trial and error - and for many will be a combination of the tools. Because you have to give up more and more personal data to get the "free trials," however, you may want to let other people's fingers "do the walking" and continue to do meta-analyses of others' results. There is a lot of wisdom to be gleaned from multiple opinions, yet there is nothing like running your research your way. Trust the judgment of tech columnists and meta-analysts, or acquiesce to giving up some personal information to find out for yourself.

Remember, because of the many search engines and the multitudes of sources the keyword tools get their numbers from, all of the results are relative. For starters, check out the most important, relevant and highly "trafficked" keywords and terms already associated with your site's content. As we move to Part Two and consider the Google tools and SEOBook's program, don't forget that ongoing study, research and testing are the most fruitful ways to stay abreast of an ever-changing universe of words – and all their relatives, too.

About The Author
AdGooroo is a leader in online competition analysis. With a cutting edge keyword research tool and providing free keyword research, AdGooroo is a must-have for any search marketer or agency.

20 Largest Social Bookmarking Sites | February 2009

2009-02-11T00:51:00.000-08:00

1 | digg.com 560,598,000 - Inbound Links | 33,432,650 - Compete Monthly Visitors | 12,200,000 - Quantcast Monthly Visitors | 284 - Alexa Ranking.

2 | Yahoo! Buzz
4,231,000 - Inbound Links | NA - Compete Monthly Visitors | 4,000,000 - Quantcast Monthly Visitors | NA - Alexa Ranking.

3 | Technorati.com
250,287,000 - Inbound Links | 2,259,592 - Compete Monthly Visitors | 2,300,000 - Quantcast Monthly Visitors | 457 - Alexa Ranking.

4 | StumbleUpon.com
305,000,000 - Inbound Links | 4,209,353 - Compete Monthly Visitors | 978,000 - Quantcast Monthly Visitors | 939 - Alexa Ranking.

5 | del.icio.us
606,665,000 - Inbound Links | 1,704,343 - Compete Monthly Visitors | 325,000 - Quantcast Monthly Visitors | 2,648 - Alexa Ranking.

6 | kaboodle.com
3,693,000 - Inbound Links | 4,903,654 - Compete Monthly Visitors | 3,400,000 - Quantcast Monthly Visitors | 1,422 - Alexa Ranking.

7 | reddit.com
210,685,000 - Inbound Links | 3,807,418 - Compete Monthly Visitors | 1,200,000 - Quantcast Monthly Visitors | 4,815 - Alexa Ranking.

8 | mixx.com
17,326,000 - Inbound Links | 961,684 - Compete Monthly Visitors | 2,100,000 - Quantcast Monthly Visitors | 673 - Alexa Ranking.

9 | Propeller.com
5,903,000 - Inbound Links | 1,080,258 - Compete Monthly Visitors | 773,000 - Quantcast Monthly Visitors | 2,252 - Alexa Ranking.

10 | Fark.com
55,162,723 - Inbound Links | 450,773 - Compete Monthly Visitors | 1,300,000 - Quantcast Monthly Visitors | 6,550 - Alexa Ranking.

11 | newsvine.com
90,708,775 - Inbound Links | 744,534 - Compete Monthly Visitors | 768,000 - Quantcast Monthly Visitors | 7,106 - Alexa Ranking.

12 | Slashdot.org
62,071,035 - Inbound Links | 881,082 - Compete Monthly Visitors | 461,000 - Quantcast Monthly Visitors | 10,512 - Alexa Ranking.

13 | clipmarks.com
765,141 - Inbound Links | 409,530 - Compete Monthly Visitors | 552,000 - Quantcast Monthly Visitors | 6,294 - Alexa Ranking.

14 | Furl.net
170,628,144 - Inbound Links | 173,364 - Compete Monthly Visitors | 85,500 - Quantcast Monthly Visitors | 21,691 - Alexa Ranking.

15 | faves.com
2,067,453 - Inbound Links | 157,420 - Compete Monthly Visitors | 232,000 - Quantcast Monthly Visitors | 8,846 - Alexa Ranking.

16 | dzone.com
4,933,009 - Inbound Links | 222,058 - Compete Monthly Visitors | 193,000 - Quantcast Monthly Visitors | 46,502 - Alexa Ranking.

17 | blinklist.com
78,582,576 - Inbound Links | 95,238 - Compete Monthly Visitors | 50,000 - Quantcast Monthly Visitors | 28,616 - Alexa Ranking.

18 | ma.gnolia.com
60,917,444 - Inbound Links | 89,558 - Compete Monthly Visitors | 18,300 - Quantcast Monthly Visitors | 79,651 - Alexa Ranking.

19 | simpy.com
37,090,730 - Inbound Links | 55,396 - Compete Monthly Visitors | 42,000 - Quantcast Monthly Visitors | 65,050 - Alexa Ranking.

20 | BlogMarks.net
31,281,453 - Inbound Links | 36,048 - Compete Monthly Visitors | 9,500 - Quantcast Monthly Visitors | 42,675 - Alexa Ranking.

Original Source: http://www.ebizmba.com/articles/social-bookmarking

7 Basics of Good Web Design

2009-02-11T00:48:00.000-08:00

Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design.

These basics are aimed at new visitors/customers; your repeat customers will be judging your web site on different values. Just like wearing the appropriate clothes for a job interview, these basics will help you pick out the "look" of your web site so that you make a good first impression.

1. Fast Loading Web Site - Any way you look at it, a fast loading page should be your number 1 concern. The web is all about speed, fast searches, fast purchases, fast information. You can't have any of that with a slow loading page. Ask yourself this question - have you ever been on Google doing a search for something important and a link you clicked on didn't open up immediately? What did you do? Patiently wait for the page to open or move onto the next link on the page? My favorite sites open almost immediately.

So, a few suggestions: Make sure that your images are properly optimized. Don't use very many large images, save those for a different page. Keep any auto-running multimedia to a minimum, provide links to run media instead. Check your code for anything else that could affect your page loading times. Since text loads almost instantly go ahead and use all the text you want, just keep everything else under control.

2. No Meaningless Splash Page - Do you appreciate a fancy animation page that doesn't tell you anything and you have to wait for before the web site will open? Neither do I. The last thing I want once I find an interesting site is to wait through some animation before getting to the first page. This doesn't mean that I don't want multimedia on a site, I do. I just don't want an animation before the first page that forces me to wait for it to finish before getting onto the site. It's like having to wait for a salesperson to finish their memorized speech before you can ask them a question. No thanks! I like animation, just in the right place and at the right time. Plus, if I am a returning customer, I will have already seen that animation and don't need to see it again.

My suggestion is to use a smaller animation contained in your main landing page which also includes your main message and links to the rest of your site. It will make for a faster loading page (smaller file) and your visitors can go ahead with accessing your site without having to wait for the animation to finish.

One final note, don't ever put your logo as the only content on your landing page with a link that says "Enter Site". This just screams Unprofessional and will drive away potential visitors in droves. The last thing I want to do is to click on another link just to get into the site. This is a total waste of my time. I usually will skip a site if I see this.

3. No Annoying Web Gimmicks - Now that you have your visitor on your site quickly the one thing you don't want to do is to drive them away just as quickly. So, don't put anything annoying on that first page. No loud background music that makes them quickly hit the volume control or the back button on their browser. No flashing animations while they are trying to read your content. No popup, flyout, expanding ads that cover your home page. Basically, leave the gimmicks alone until you are sure that your visitor will stay on your site. Most casual visitors will leave your site in just a few seconds, no sense on driving them away more quickly.

Multimedia is great on a web site, just don't bombard your visitor with it first thing. If you want audio, then put in a nice picture with a link, like a picture of yourself with text saying something like "Let me tell you how to make fifty thousand this month!" If they are interested, they will click on the link and listen to your message; if they are not interested in audio, then you should be using a different pitch anyway.

Also, monitor what advertisers are putting on your site if you sell ad space. I am sure you have seen those ads with the animated dancing figure, cute the first time you see it. But after seeing it 10,000 times with every imaginable character I have added the company to a líst I keep of companies I won't do business with. So their animation has gone from "look at me" to "you annoy me" in my mind. Ads like these will impact your visitor's experience. So even if your site is perfectly designed, one misplaced ad can ruin all of your hard work.

4. Have a Clear Message - Too many web sites are a mish-mash of content. This is especially true of blog pages. Certain types of sites lend themselves to stream of consciousness content, but most don't. Make it easy for your viewer to understand what your web site is about, don't make them guess. Have a clear topic headline, followed by clear and concise text. This is also where a picture is worth a thousand words, but only if the picture directly pertains to your message.

You want your visitor to quickly understand what your message is. If they like your message, they will take the time to read the rest of your page and look around your web site. If they don't like your page, then it won't do you any good having them stay on your site anyway. So, don't make your visitors guess, let them know what you are about quickly and cleanly and you will have happy visitors. And when thinking about a sales page, a happy customer is a buying customer.

5. Coordinated Design - This one should be self evident, but it is surprising how many sites change their design for every page. You want your visitor to be comfortable in your site and one way to achieve that is by having a coordinated web design. Having a consistent logo, using a consistent color scheme, keeping your navigation in the same place. All of these help to create a coordinated design. This does not mean that you can't change colors or the "Look" on different segments of your site, but if you do, the changes should not be so drastic that it feels like you have moved on to a different site.

If you select one place for your logo, one place for your navigation, one look for your buttons or other common graphic elements and stick with those then you will be well on your way to a coordinated design. If you change colors for a different section, but keep the same logo location, the same navigation location, the same button shape, then your visitors will not become lost as they move from page to page.

6. Easy Navigation - Once you have grabbed your visitors attention you want them to be able to easily move around the different areas of your web site. This is done with easy to use navigation. There are three standard, accepted locations for navigation elements on a web page: along the top, on the left side, and at the bottom. I will usually put my main navigation either along the top or along the left side. I will then put text based navigation at the bottom of the page, this text based navigation is more for the search engines than anything else, but it also makes it easy for your visitors to move to the next page when they have reached the bottom of the current page.

Most people start reading a page from the top left and then read towards the bottom right. So navigation at the left or top will be seen as soon as someone enters your page. Also navigation at the left or top will not move or change position if the browser window is adjusted in size. The worst thing you can do is to put your main navigation on the right side of the page and have your page set for a large screen size. Let's say that your page is set for 1024 across with the navigation on the right, and someone views your page at 800 across, they will not see your navigation at all. The left side of your page will show perfectly, but the right side will be hidden outside of their viewing area. Of course by using floating or popup menus you can overcome some of these design limitations and keep your navigation visible at all times.

Unless you know that your audience will enjoy it, don't use Mystery Navigation. This is where your navigation is hidden within images, or spaced around the web page in some mysterious random order. This can be fun on gaming sites, or social networking sites, but in most cases the navigation should be easy to see and easy to use. If you do want to use Mystery Navigation, I would recommend keeping the text based navigation at the bottom of the page, just in case.

7. Have a "Complete" web site - And finally, no one wants to go to a web site only to find that the site is "Under Construction" and the content they are looking for is not there. These are words that you shouldn't ever use. If a section of your web site is not ready for prime time yet, then simply don't show it yet. It is better to have your site look complete and professional, then to have it look like a work in progress that should not be up on the web yet.

You can easily tell your visitors that you will be having more content in the future without having your site look like it is unfinished. Just use phrases like "Content Updated Weekly" or "New Products Added Monthly". Both of these will tell your visitors that it would be worth their time to come back and visit later, but neither one will make your site look unfinished. So no matter how small your web site is, give the impression that you have taken the time to complete the site before putting it up on the internet, this makes for a more professional presentation and a better visitor experience.

In Closing - By following these simple 7 Basics of Good Web Design you will be well on your way to having an easy to use and successful web presence. Just keep in mind what you look for when you first land on a web page after doing a web search in Google or Yahoo, or other search engine. If you want fast loading pages, make sure your pages load fast. If you want to be able to find what you are looking for quickly and easily, then make sure you have easy navigation. Just keep your first time visitor in mind, put yourself in their web shoes and make your web site an enjoyable place to visit and success should follow.

About The Author
George Peirson is a successful Entrepreneur and Internet Trainer. He is the author of over 40 multimedia based tutorial training titles covering such topics as Photoshop, Flash and Dreamweaver. To see his training sets visit www.howtogurus.com . Article copyright 2009 George Peirson

10 Steps to Testing the Viability of Your Online Business Idea That Won't Break the Bank

2009-02-10T00:03:00.000-08:00

The economic recession is pushing more and more people to consider self-employment. Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal, the overhead is low, and the returns can be high. Despite these benefits, however, an online business is just like any other and needs to be thoroughly researched before starting to determine if there's a need in the marketplace and how viable the business idea is.

The Internet is rife with exorbitant claims of how much money can be made as an online entrepreneur and that you can be rolling in the dough by next week. Remember, most "overnight" successes are 1, 2, or more years in the making, and online businesses are no exception to this rule.

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How do you determine if your online business idea will sink or swim? Here are 10 steps you can take to test your idea without breaking the bank:

1. Research. Comprehensive research is always the first step for any business idea. Brainstorm a list of keywords someone might use to find the product/service that you're offering, and then use a keyword tool finder to see how many searches have been done on these keywords. The keyword tool will also make suggestions of related keywords to try. Once you have a list of keywords, conduct searches (use quotation marks around your search term for stronger results) in Google, Yahoo, and MSN to see who else is out there. Evaluate the popularity of the sites you discover by checking out their Google Page Rank and Alexa ranking. Use the same keywords to see if articles have been written about your topic in the major article banks. You'll uncover your competition in this research, as well as potential strategic alliances. Employ a powerful bookmark program to help you track your research results.

2. Monetize the idea. After completing your research, have you discovered enough competitors in the marketplace who are making money from doing something similar? If so, how are they making money -- is it from the sale of info products, consulting services, subscription to their site, advertising, etc? If you don't see much competition, that usually means one of two things:

a. There's not enough demand for the product/idea or
b. You're ahead of the curve in seeing the profit potential.

Unfortunately, in most cases, that result means that there's not enough demand for your idea in the way that it's been presented.

3. The "so what" factor. From your research you should be able to clarify what it is that you're offering and what group of people need what you're offering. In order to be successful, your offering must pass the "so what" factor in light of your competition. To take this test, you must successfully be able to answer the following question after telling someone what you do, "So what? How is that different from what x, y and z are offering?" You can answer these questions best if you review the benefits of what you're offering (the What's In It For Me) rather than just a listing of the features, and if you can speak from the heart about your idea. An online business will take time to manage and develop, so you want to settle on something that you love. If you don't enjoy what you're doing, you quickly become a prisoner in a prison of your making.

4. Industry information. Set up Google Alerts for your industry keywords and track them from info posted on websites, blogs, and newsgroups. Reviewing the alerts you receive over the next few weeks should help you expand your view of the problems/issues with your subject, help you see the "movers and shakers" in the industry, and help you discover other places (blogs, discussion forums, social networks) where your target market hangs out online.

5. Test the waters. The easiest way to test your idea is by creating a blog. Buy a keyword-rich domain name for the blog and map your blog to that domain. Then begin to blog about your insights on your topic, or reprint articles others have written on your subject. The idea here is to begin to establish your online presence and your online brand.

6. Build a list. Once you've got a blog set up, you need to begin to build your marketing list. The easiest way to do this is to create a free giveaway on your site (ebook, video, report, audio recording) and a form for the visitor to input his name and email address to receive your giveaway. Your privacy policy should be readily available to them and outline how you'll use their info and what they can expect to receive from you. You'll also need an emaíl marketing service or shopping cart service to manage your list.

7. Crown yourself the expert. The only way to become an expert in an area is to believe that you are one. By virtue of the research you've already conducted, you know more than a large percentage of your target market. Therefore, don't hesitate to begin to refer to yourself as an expert in your industry.

8. Drive traffic. Once you build your blog, they (visitors) won't come without some encouragement. Create profiles on prominent social networking sites like Facebook and Twitter. Start writing articles about your topic and submittíng those to article directories. Discover if your target market hangs out on niche-specific social networking sites and start networking there. Interview experts in your industry and release the interviews as a podcast. Create a weekly email newsletter to stay in touch with the prospects on your email list. Create powerful inbound links by getting your blog listed on various blog and website directories.

9. Implementation time. Rome wasn't built in a day, and neither is a successful online business. Allow at least three months to give your idea a test run and evaluate it after that time. Have you been able to build a list? Are you getting traffic to your site? Are you attracting the attention of others in your industry? If so, you're ready to move to the next step.

10. Move forward. If you determine that your idea is viable, what's next? Creating info products or a membership site? What are your longer term goals to develop this idea into a business? The best way to harness all the info that you've collected thus far is to create a business plan. It doesn't have to be complicated -- it can be only one page, in fact. What you need to commit to paper is your offer, your target market, your ongoing goals for how to monetize the idea, and an outline of how you plan to grow the business over time.

It's not too late to get your start in an online business. Don't be distracted by the false promises of quick wealth overnight. Success takes time and planning, so invest some planning and research time into your business idea. That's the strongest foundation you can create for yourself to become a successful online entrepreneur.

About The Author
Internet Marketing Strategist and Boomer Biz Coach Donna Gunter helps baby boomers create profitable online retirement businesses that they love by demystifying and simplifying the tools and strategies needed to market and grow their businesses online. To claim your FR*EE gift, TurboCharge Your Online Marketing Toolkit, visit her site at OnlineBizU.com. Ask Donna an Internet Marketing question at AskDonnaGunter.com .

24 Essential Pages to include on Your Website

2009-02-06T03:16:00.000-08:00

Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site.

Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won't repeat yourself or forget vital information. The most common pages on successful websites include:

1. Home Page (First Page)
This is your "sales" page and should provide information about what you can do for your customers. It should also give your visitors a brief overview of what they can find on your site.

2. Products / Services
It is useful to have a separate page for each product/service and write as much detail about each as possible. Start each page with a brief summary of the product/service, then provide whatever information you can. When people are searching for information on the internet, they want to know it NOW. They don't want to wait until tomorrow when they can speak to you on the phone.

3. Contact Us
Place contact details in as many places as possible. Make it easy for your customers to contact you. Create a special "Contact Us" page and include your details in the "About Us" page and also at the bottom of each page. Information to include: business name, physical address, mailing address, telephone, fax, email, emergency number, website address.

4. Pricing
Whenever possible include the price of your products/services. Even if you can't be specific. It is helpful to put at least a range of prices, eg. Carpet cleaning ranges between $40 - $60 per room.

5. Testimonials / Product Reviews / Before & After
Include testimonials from your current customers to show your potential clients that you are trustworthy, reliable and that you provide great service and/or products. Make sure the testimonials are real and if possible provide contact details of the person who supplied you with the testimonial. If you don't have any right now, get them! Simply email your customers and ask for their feedback on your business and service.

You could also include before and after photos. Show the problem picture and beside it show the picture of resolution, with an explanation of your product's benefits.

6. Frequently Asked Questions
This has proven to be a great time saver for many companies. Instead of having to answer the same questions over and over again, place them on your website and keep adding to them. The more information you have on your website, the less time you will need to spend answering questions by email or phone.

Frequently Asked Questions should address your customer's concerns that may otherwise be an obstacle to making a sale.

7. Response form such as "Subscribe" or "Enquiry" form
An absolute must if you want to build a mailing list. Most people don't like giving out too much information, so ask only the basics, such as Name and Email Address. Then keep in touch with your customers on a regular basis by sending out information that may be of interest to them. You may even wish to develop an on-line magazine (ezine). There are many fantastic free or inexpensive programs that can handle this for you.

8. On-line Magazine or Newsletter
This is a great marketing tool. Not only does it help you keep in touch with your customers, but provides your website with fresh content. You can set up your Ezine in 2 different ways:

(a) Email subscribers on a regular basis, or
(b) Publish it on your website.

Or both. Include information about your business, industry or anything that may be of interest to your customers.

9. Resources/Articles
Add value to your business. Provide information that is complementary to what you do. For example, if you sell wedding dresses include information about reception venues, wedding planners, wedding cakes, flowers. By adding extra information you encourage more hits.

10. About Us
This is a very important page as it tells your customer about who you are and why they should buy your products, services and/or trust your organization. It can also feature your business hours (if you have a bricks and mortar store) or when they can speak to someone on the phone. Many companies also include their mission, details of their staff (photos, biographies, qualifications), recently completed projects, ACN or ABN, logo, directions to your store/office. It is also useful to include details of trade associations you belong to, trade and ínsurance certificates and any awards you may have won.

11. Guarantee
Provide a monëy back policy. The longer the policy period, the more effective it will be. It could be 30 days, 60 days, 1 year or lifetime.

12. Survey
Find out what customers think about your website, business or product.

13. Events Calendar
This can relate to your business or industry. If you are an artist, you can feature dates where and when your art will be displayed or if you are a singer, where you will be performing.

14. Search My Website Feature
Some visitors to your site may not know exactly what they want, but if you include a search function on your site, they can look for it very easily. Like search engines, this feature will allow your visitors to type in a word or phrase and then search for it on your site. It's like having a mini search engine, only instead of it searching the world wide web, it just searches your website.

15. Return/Refund Policy
To make your customers feel more comfortable when making a transaction at your website, you should provide them with your return/refund policy. Ensure it is easy to understand and spelled out step by step.

16. Privacy Policy
Privacy continues to be a major issue for customers shopping online. Concerns about how their information is going to be used is a major barrier when making a sale. Internet shopping experience is built on trust and privacy is the number one ingredient in trust.

17. Site Map
A site map shows visitors how the site is laid out and which sections are where.

18. Copyright Information
Your website should carry a copyright notice to protect its intellectual property. It is generally in the form of "Copyright (c) 2004, Your Company Name".

19. Links
Here you can place links to the manufacturers of your products, trade associations or complementary services. When you place links to other businesses, you can request they do the same for you. This will not only bring you more visitors, but may improve your search engine ranking.

20. Media Information
Include any information, articles, photos of your products, staff etc that have appeared in the media - print, TV, radio or internet.

21. News
This can include news about your products/services or about your industry.

22. On-line store
An on-line store allows you sell products directly on the internet 24 hours a day/7 days a week. When building an online store it is important to take in a number of key concepts.

Make sure that when visitors arrive at your store the navigational mechanisms are simple and effective.

The actual process of placing the order must be simple.

Make sure you accept common and convenient methods of payment.

Continually test your store so you understand your customer's shopping experience.

23. Blog
A blog is a journal that is available on the web. The activity of updating a blog is "blogging" and someone who keeps a blog is a "blogger." Blogs are typically updated daily or weekly using software that allows people with little or no technical background to update and maintain the blog. Blogs are a great tool because they help with:

(a) Communicating with your customers. Blogs provide a way for you to communicate with your customers directly. And it is a two-way communication. You can post a message on your blog and your visitors can easily respond.
(b) Search Engine Marketing Blogs give you an increased presence on search engines, like Yahoo! and Google. If you use Blogger (Google's Blogging Tool), every message you post creates a new page on Google so in a very short time you could have lots of pages pointing to your website.

(c) Stay Ahead of Your Competition Blogs are relatively new and chances are your competition does not yet use them. So you will be seen as an expert in your industry when you post your knowledge and expertise.

(d) Media & Public Relations Blogs are excellent PR tools. You can post your Media Releases and articles and have them picked up by the media.

(e) Free or Low Cost

24. Photo Gallery
Even if you do not wish to sell your products on-line, you may wish to showcase your goods or services in a special photo gallery - show how your products or services are being used by your customers. They say "pictures speak a thousand words" and on your website it is particularly important.

Don't give your customers a reason to visit your competitor's website and provide them with all the information they may possibly need or want.

About The Author
Ivana Katz of Websites 4 Small Business makes it easy for you to get your busíness on the internet. If you're looking for a professional and affordable website designer, visit www.web4business.com.au and download a website plan for free.

Internet Explorer Protected mode and Vista Support

2008-12-11T02:19:00.000-08:00

Internet Explorer Toolbar Development

Some of the key Purposes of toolbar usages are as follows:

For easy navigation of websites.
For easy navigation of search keywords.
For keeping the bookmarks of the websites.
For creation of toolbar buttons by dragging and dropping the URLs
For Blocking the Popup
For giving notifications to users for IE Events
For capturing the contents of webpage
For getting the content of RSS Feeds.

What is Internet Explorer Protected in VISTA?
Internet Explorer's Protected Mode is a new feature in Microsoft Vista Operating System, and is one of the pieces of User Account Control (UAC). Protected mode is designed to protect the computer by restricting the parts of the system that code running in the IE process can affect. If a malicious web page exploits a code-injection bug in IE or an IE plug-in, that code will not be able to do damage to the system.

Vista introduces a new attribute on securable objects called the mandatory integrity level. There are four levels:

• System: Used by OS components, should not be used by applications.
• High: Processes that are running elevated with full admin rights.
• Medium: Processes launched in the normal fashion.
• Low: Used by IE and Windows Mail to provide protected mode.

The information that Windows keeps about a process includes which integrity level it was launched with. This level can never change once the process is started, it can only be set at the time the process is created. A process's integrity level has three main effects:

Any securable objects that the process creates get that same integrity level.
The process cannot access a resource whose integrity level is higher than the process's own level.
The process cannot send window messages to a process that has a higher integrity level.

To determine if our extension is running in a protected mode IE process, we use IEIsProtectedModeProcess which will return the BOOL Parameter whether protected or not.

How to develop a toolbar for and VISTA support?
Most of the plug-ins need Registry and/or File system access for reading and/or writing operations, these operations can be done without problem when Internet Explorer Protected mode is Disable.

When protected mode is enabled, an extension can only write to a few directories under the user's profile. There are special low-integrity directories under the TEMP, Temporary Internet Files, Cookies, and Favorites directories that are writable. Internet explorer also has some compatibility shims, which virtualizes other commonly-used directories. I haven't seen a full list of those "common directories Write operations to those directories will be redirected to a subdirectory of Temporary Internet Files. If an extension tries to write to a sensitive location, like the Windows directory, the operation will fail.

Developers need to use VISTA SDK for getting the File system Writable Location for downloading any files OR for doing any File system operations.

VISTA SDK can be downloaded at http://www.microsoft.com/downloads/details.aspx?familyid=ff6467e6-5bba-4bf5-b562-9199be864d29&displaylang=en

How to Enable / Disable Internet explorer Protected Mode?
From control panel open your Windows Login User account settings from those settings…
Click on Turn User Account Control on or off

From that Screen make sure Use User Account Control (UAC) to help Protect your computer option is Un-Checked for Disabling Internet Explorer Protected mode (Once settings is changed you must need to Restart your PC).

Toolbar Development
Internet Explorer Toolbar Development
Custom IE Toolbar Development
Firefox Toolbar Development
Toolbar Development india

Refer: Internet Explorer Protected mode

Optimizing Your Site When It's Huge

2008-11-25T23:51:00.000-08:00

How do you optimize your site for the search engines when you have hundreds of thousands of pages of content? That's a big job and can get increasingly difficult as the days pass and more pages are created. It doesn't have to be as difficult as it seems though.

At Pubcon in Las Vegas, Mike McDonald of WebProNews caught up with Bill Hunt, CEO of Global Strategies International, a search engine marketing consultancy firm that specializes in global enterprise companies. They talked about some things that companies can do to simplify their search engine marketing efforts when their sites are huge. Hunt spoke a little about this at the PubCon session called "Discover Techniques Used by Enterprise-Level SEOs/SEMs", but talked a little more about it with Mike.

So What Do the Big Boys Use?

Companies with millions of pages often leverage all the different properties of partners they have and use them to get links. One way Bill talked about doing this is getting partners to link to specific pages instead of your homepage. He gives an example of a company like IBM sponsoring events. These event pages would have IBM logos linking to IBM.com, but what IBM could do is talk to the people running the event page and ask them to link to a more topical page instead of their homepage. If it was for a supply chain management event, they could link to a supply chain management page.

Another example would be OEM partners. You can have them link to the appropriate channel of your site instead of the homepage. The more partners you have, the bigger impact this kind or reaching out will make on your search engine marketing efforts. Bill says to just go out and see who's linking to your homepage and simply ask them to change the link. And if they're your partner, they're more likely to comply.

Affiliate Issues

A large company is bound to have some affiliates, and you probably don't want to step on any toes in cases like these. Bill suggests looking at the combination of paid and organic data that's out there and turning off paid words if they've got a good organic ranking. Bill says to ask yourself "Is there cannibalization?"

When working with companies that have a lot of channel partners and brands themselves you have to understand what the cost is of having that affiliate partner, he notes.

A lot of big companies (like Intel) are starting to use "co-op dollars" or subsidize their channel partners work by saying: Here's a list of words you can use, here's some acceptable copy and if you use those, we'll pay "X" percentage like they do with the Intel Inside program. It subsidizes and you get almost twice the amount of budget.

"Sit down and do the math," says Bill. Does it make sense to compete or does it make sense to subsidize? Or do you not need to do anything at all? Subsidizing your partners is a big win for them and you let them do all the heavy lifting.

Organizing Big Sites for SEO

For Big sites with many pages, Mike asked Bill for some tips to keep them organized and pointed in the right direction. Bill offered the following advice.
Bill Hunt

The first thing is to take your words and tier them (such as three tiers). Bill returns to IBM as an example of having 53 million pages. You can't do SEO on all of those outside of using templates. Tier the words...take 100 words for example, and assign them each a page and monitor how those are doing. Use the page ranking...is it meeting the criteria or is it not? Focus on making sure those primary phrases are there.

Another big issue is whether or not you are actually getting indexed. Bill says to use XML sitemaps and run your own spider to "make sure you're not getting trapped out."

Using templates is big though. Bill says he has clients that have hundreds of thousands of pages, but they can fit neatly into five templates. "Optimize five templates, and anything that's built in that template is search-friendly out of the box." It's not quite perfect, he says, but it's about 80% there, and then you can fine-tune it. I would also add that a good amount of internal linking in large sites is probably a good idea as well.

A huge site with tons of content would appear to be a gargantuan task when it comes to SEO, and without organization, it can be just that. Considering the advice Bill Hunt has offered though, it doesn't have to be as intimidating of a process as it appears on the surface.

Internet Marketing Blogs that Beg to be Bookmarked

2008-11-19T03:45:00.000-08:00

Let's face it, Blogs on the topic of Internet marketing are a dime a dozen. Everyone and their dog seems to have one. I'll be the first to admit it takes a lot to impress me. Some blogs are just boring and uneventful. But then there are some that make me want to come back again and again.

So, what are the qualities of a great blog? Well, for me it's one that offers me something of value, whether that be in the form of valuable information, or points me in the direction of free products or services. It's all about me. By the same token, I do appreciate a blogger with a sense of humor or strong personality. If you're stiff and mechanical it's just not for me. Show me who you really are and what makes you tick.

One final point. Don't forget about design. Blogs that are easy on the eyes, uncluttered and simple get my vote every time. If it has a black background and white text, I'm out of there in a big hurry.

So, who has some of the best blogs online today? So glad you asked. Listen closely as I enlighten you and point you in the right direction.

1) Willie Crawford:

An experienced online marketer, Willie is considered one of the world's leading Internet marketing experts. Listen to Willie, he "walks the talk" and can teach you a lot about the world of online marketíng.

He also has a radio show at: http://www.blogtalkradio.com/WillieCrawford

2) Michael Fortin Blog:

Copywriting and marketing tips from a man who is too brilliant for words. Michael is an expert copywriter who has done work for John Reese and many of the other top marketers. Without good copy you can't sell a thing, so learning all you can about persuasive writing is a must for your to do list. Also see: http://www.copywritersboard.com

3) Skip Mcgrath:

If Ebay is your thing then Skip's blog is a must. An expert at selling items on Ebay, and an experienced author of several books, Skip covers all of the ins and outs of earning money with Ebay.

4) Jensense:

Jennifer helps you to make sense of contextual advertising and helps publishers to earn more money. Topics include Google Adsense and other similar contextual ad programs.

5) Marketing Pilgrim:

Originally launched by Internet marketer Andy Beal way back in 2005. This blog covers the latest marketing news, reviews and other items related to online advertising.

6) Yahoo Publisher Network:

Everything you ever wanted to know about Yahoo's Publisher Network but were afraid to ask. All of your questions are answered here.

7) Matt Cutts:

A Google employee since 2000, Matt discusses all things Google on his Blog. He also covers search engine optimization and other interesting gadgets he runs across online. If Google is your thing, all is revealed here.

8) Bruce Clay:

Since 1996 way before it was cool to be on the net Bruce Clay has been teaching those about search engine optimization and online marketíng. He really knows his "stuff" and you can tell that by his concrete informative posts which go into great detail.

9) Clickz:

Clickz always has the latest dish on Internet marketing. Serving news and expert advice since 1997.

10) Jim Edwards:

Jim Edwards blog "I Gotta Tell You" is a multi-media blog. Covering numerous topics related to makíng money onlíne, Jim always has a funny story to tell. He has a strong personality, so if you like that you'll enjoy Jim's blog.

11) Marnie Pehrson:

Marnie is the creator of IdeaMarketers.com and covers all things related to article marketing and other online marketíng strategies. Again, she's been online for years and has much wisdom when it comes to gaining traffic from your short articles.

12) Google Adsense:

If you use Adsense by Google to generate an income you'll want to subscribe to this blog. Tons of tips and tutorials to improve your earnings.

13) Search Engine Diva:

Ginette Degner has been providing search engine optimization and Internet marketing consulting for over 16 years. She's good and also has a great sense of humor.

14) Income.com:

When you talk about Internet marketing you can't forget about John Reese. The only online marketer I know of who made a million dollars in one day when he launched his Traffic Secrets course.

15) Joel Osborne:

Joel has been making a living online for the past several years and has numerous web sites and products. Another expert when it comes to learning how to improve traffic and sell online.

16) Jonathan Leger:

Jonathan Leger has been earning a living online since 2004. His blog discusses search engine optimization, Adsense and online marketíng.

17) Pay Per Click Journal:

This blog is written by the website marketing experts at Brick Marketing. They cover all aspects of pay-per-click search engine marketing.

When it comes to marketing online there are plenty of blogs that can keep you up to date on the latest and greatest trends. This is just a small sample of what's out there. Make sure that no matter whose blog you're reading, that they thoroughly know and understand the topic they're discussing. If not, you're just wasting your time, and if that's the case you might as well be reading your dog's blog. But who knows it just might be more interesting.

About The Author
By Merle - The pay-per-click Authority when it comes to paid search engine advertising. With helpful articles, how-to's and tips that will help you make the most from your advertising investment. Download a Free "How To" ebook by subscribing to our ezine at PayPerClickResearch.com .

Google Homepage

2008-10-13T02:42:00.000-07:00

Google is finally celebrating its 10th birthday and here is a glimpse at how the Google home page has evolved from 1998 to 2008.

10 Most Useful Free Google Marketing Tools

2008-10-01T02:04:00.000-07:00

Google is celebrating its 10th anniversary
this year. Happy Birthday Google!

One way Google is celebrating this event is
thru funding 10 million dollars for the idea
that can help the most people. An idea that
could have the most impact on our world.

It’s an ingenious way to celebrate Google and
what it stands for… a birthday gift to everyone.

You can find out more about Google Impact Project
here: 10 to the 100

Google Has Already Impacted Many People

Like a lot of webmasters and marketers out there,
I am very grateful to Google. Mainly because
Google has been very good to me and has made
my online livelihood possible with organic
rankings, Adsense revenue, Adwords…

Maybe I could have done it without Google,
but it would have been a much more difficult job.
And it’s very hard to imagine a world without
Google.

It’s also hard to believe Google has only been around
for 10 years… it has made all the difference to
my online marketing. I have used Google and Google
Tools every day for the last six or seven years.

And it seems Google is only getting stronger and
better. The new Google Chrome browser will only
add to the long list of Google’s helpful offerings
to the public.

With this thought in mind, here is my (biased)
list of the most 10 useful marketing tools Google
has produced.

10 Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on
the Internet. It would be hard to imagine a web
without Google. For that matter, it would now be
hard to imagine a world without Google. As frightening
as that may seem to many people, it is none the
less true.

For better or worst, Google has permeated into almost
every aspect of our everyday life. Being Googled is
now a common expression and an act carried out by
millions of users around the world each day. New
Google products and services are coming on stream
at a staggering pace, further increasing Google’s
impact on our lives.

Despite this dominating presence, many people still
don’t realize Google offers some excellent free marketing
tools for marketers and webmasters. Marketing tools which
can prove extremely valuable to any webmaster or marketer
trying to promote their sites or products online. Useful
tools that will make your promotions easier and much more
profitable.

Don’t be fooled by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run
services and marketing tools. Here’s a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the
webmaster. Google Analytics gives you a daily snapshot
of your web site. Google Analytics analyzes your traffic,
where it comes from and what it does once it enters your site.
You can monitor up to three sites for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.

You may be placed on a waiting list for this highly in
demand service from Google.

Google Analytics

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

Google Sitemaps

3. Google Alerts

Be notified when someone or another site lists your site
or mentions your name. Great way to keep track of all your
online activities. Great way to monitor all your online
business interests and products.

Google Alerts

4. Google Froogle

Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products,
it should be studied and analyzed. Optimizing your
site’s content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to
list or display products on your site. Froogle will
spider your site and display your prices and products
to thousands of targeted customers. That, as they say,
is priceless.

Google Froogle

5. Google Checkout

Not exactly free but for those marketers who use AdWords
- for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google
brand name has built up.

Over time marketers may find this tool to be very
effective and valuable.

Google Checkout

6. Google eBlogger

Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.

Google eBlogger

7. Google Toolbar - Enterprise Version

Try the new enterprise version of the Google Toolbar
for your company or business. Integrates countless
features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…

Keep in mind, Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of
your own pages, it is even more important to know the PR of
your competitor’s pages. You can use the toolbar to get
the PR of each page you’re visiting. Extremely helpful
information for webmasters and marketers to know when
forming online linking or business arrangements.

Google Toolbar

8. Google Groups

Every marketer knows the important of having a large
contact list of people with a similar interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal.

Google groups is another form of social and business
networking that every marketer should be aware of and
pursuing.

Google Groups

9. Google Adsense

One simple way to monetize your web content is to
use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) Adsense
can be a painless way to earn extra income from
your site.

For professional marketers using the Adsense system can
supply a tremendous amount of marketing information on the
keywords in their particular niche. It keeps the
marketer informed on what keywords are being bid
on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.

Google Adsense

10. Google Docs

A recent addition to Google’s stable of free products.
Google Docs (Writely.com) is a full featured online writing
editor with spellcheck and great collaborating features.
It also lets you publish your content directly to your blogs.
One feature that may be of interest to marketers, it lets
your save files in the popular download format of PDF.

Lets face it, until video takes over the web in four
or five years time - the written word is still king on the
net. It is the medium that markets, promotes and sells
your content or products. Writely will help you write better.

Google Docs

Honorable Mention - Google Trends

This Google program will let you search popular trends,
important for marketers searching for the latest hot
product to promote. You can also break down these trends
by different regions.

Google Trends

Final Note

Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.

Original Source: http://www.sitepronews.com/2008/09/27/10-most-useful-free-google-marketing-tools/

Search Engine Optimization (SEO) Services are the Best Option to Maximize your Business ROI

2008-09-11T22:32:00.000-07:00

With more people using Search Engines to explore the World Wide Web, Search Engines are playing a significant role in search activity. Search engines have laid down a new platform of marketing, “internet marketing”. Thousands of firms world wide are competing for customers has entitled Search Engine Optimization (SEO) as an integral part of their internet marketing strategies.

Search Engine Optimization (SEO) is the latest drone in the click away world today. SEO is gaining prominence as it not only promotes your website aging and memory loss also helps in getting leaps and bounds of traffic. SEO is the technique of shinning a light on an otherwise least searched website and making it most searchable.

Search Engine Optimization (SEO) is a technique which helps you to build a global customer base. Search engine friendly website is more user friendly, reaching the target audience easily. SEO by and large serves as a preeminent web advertising bargain.

The need of the hour to capitalize on how to use search engines to target your niche markets & your prospective clients as:

• At least 80% of the traffic emanates from a particular Search Engine to find goods, supplies & services online.

• Trafficking Patterns: Google: 63%, Yahoo: 21%, AOL: 2%, MSN/Live: 9%, Ask: 3% Others: 2%.

• 75% of Internet users generally have an intention of purchasing a product or service when using search engines.

Guidelines to adhere to when selecting the professional SEO services:

Pre-Contract Guidelines:

• Do not be misguided with firms which guarantee your website getting ranked 1st position in search engines.
• Do not talk to the sales people of the SEO company, talk directly to the SEO experts and find out what exactly they will be working on your site
• Research to find the SEO Company’s existing clients base and verify the actual results if possible.
• The SEO Company should be transparent and should be reliable.

Contract Guidelines:

• Do not allow the SEO Company to use any spamming techniques such as hidden text, doorway pages, mirror sites, hidden links, excessive keyword usage and link building.

Source: http://www.corsavoo.com/seo/0,2577,402890,00.html

Five Steps to Effective Keyword Research

2008-09-11T22:23:00.000-07:00

There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.

The keyword research process can be broken down into the following phases:

Phase 0 - Demolishing Misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your Attack
Phase 5 - Rinse, Wash Repeat

Phase 0 - Demolishing Misconceptions

Over the years, we've had the opportunity to work with a wide array of wonderful clients. And as different and diverse as their sites and the individuals running them may have been, many had one thing in common: they were self-proclaimed keyword research mavens right out of the gate.

Or so they thought.

One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.

This is due to site owners evaluating their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. If they did, they wouldn't need you. When describing your site or product, break away from industry speak. Your customers aren't searching that way and if you center your site on these terms, they'll never find you.

Another misconception is that generic or "big dollar" terms are the most important for rankings, even if the term you're going after has nothing to do with your site. Imagine a women's clothing store trying to rank for the term "google". Sure, thousands of searchers probably type that word into their search bar daily, but they're not doing it looking for you. They're looking for Google. Being ranked number one for a term no one would associate with your site is a waste of time and money (and it may get you in trouble!). Your site may see a lot of traffic, but customers won't stick around.

Phase 1 – Creating the list and checking it twice

The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.

The trick is to start slowly.

The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.

If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to take a peek at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.

Phase 2 – Befriend the keyword research tool

Now that you have your list, your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.

In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.

By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.

There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of our personal favorites:

Overture Keyword Selector Tool: Overture's Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lists alternative search terms you may have forgotten about. Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, "boots" and "boot" would appear under one category of "boot". This can sometimes cause problems.

Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.

Trellian Keyword Discovery tool: This is a fee-based tool where users can ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are impacted by seasonal trends (mostly useful for PPC).

Google AdWords Keyword Tool: Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.

Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list.

Thesaurus.com: Again, another way to locate synonyms you may have forgotten.

If those don't tickle your fancy, we'd also suggest Bruce Clay's Check Traffic tool, which estimates the number of queries per day for that search term across the major search engines.

Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.

Understanding the competition tells you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how strong are those sites' rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Basically, is that word or phrase even worth your time? If it's not, move on.

While you're testing your new terms, you may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.

Phase 3 – Finalizing your list

Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.

We recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.

The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.

Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.

For example, say you are a company that specializes in cowboy boots. It may be natural for your site to focus on the broad search terms "boots" and "cowboy boots". These words are important because they tell the search engines what you do and may increase your visitors, but the traffic you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional cowboy boots, stiletto cowboy boots, toddler cowboy boots, suede cowboy boots or women's cowboy boots? By only targeting broad terms, customers won't know what you offer until they land on your site.

Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your cowboy boots site may be "men's cowboy boots", "blue suede cowboy boots", "extra-wide women's cowboy boots", etc. Broad search terms may bring you the higher levels of traffic, but it's targeted, buying-oriented terms like these that will maximize conversions.

Phase 4 – Plan your attack

So you made your list of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!

Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.

We typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.

Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:

Title Tag
Meta Description Tags
Meta Keywords Tag
Headings
Alt text
Anchor Text/ Navigational Links

You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.

Phase 5 - Rinse, Wash, Repeat.

Congratulations. Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?

Unfortunately, no. As your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.

Good luck!

Source: http://www.searchengineguide.com/lisa-barone/five-steps-to-effective-keywor.php

Successful SEO Begins With Keyword Research and Analytics

2008-09-11T20:31:00.000-07:00

Many webmasters / online marketers make a common mistake when they begin doing business onlíne. Often times, people do the processes necessary for their success - backwards. Rather than starting at the beginning and working forwards, they start at the end and work backwards. As a result, they waste more money and resources, often breaking the back of their business, well before they start to see any real success in their business.

In my years of helping online marketers promote their businesses, I have seen business models that seemed to have all of the elements necessary to ensure great success. And unfortunately, I have seen many of these perfect business models fail miserably, because their owners failed to honor their business with a realistic promotional plan.

Putting The Cart Before The Horse

Most people begin to err when they begin to promote their new business.

Just recently, I spoke with an individual who started a business in a pretty competitive field. I don't view heavy competition as being a bad thing. In fact, I find that there are often enough customers in any niche to support the additional competitors, especially when a new competitor answers a need not served by the current players.

The individual to whom I refer made his mistake by focusing 95% of his advertising budget on Search Engine Optimization (SEO), before he even knew what keywords would help him to be profitable in his business! He has so far blown $9,500 of his $10,000 to optimize his website for the search engines, and he still does not know what keywords will drive traffic to his website, leading to sales conversions for his website.

His "backwards" approach has left him with only $500 in his budget, with little hope for his future. He now emails me 4-5 times a week, always in a state of utter panic. All I can tell him is to be patient, since he has to learn how to "bootstrap" his way to success, now that he has no budget left to build strong and fast.

Test Your Copy First

Search Engine Optimization should "never" be a business' first step in the promotíon process. Although SEO can bring great rewards, it can also be very expensive to implement. Look at it this way. What good is search optimization if you have optimized for the wrong keywords?

The first step in the promotíon of any business should be focused on attracting potential customers to one's website.

The marketer needs to put human eyeballs on the website, so that they can test and tweak their sales copy for greater sales conversion.

Until a website has seen several hundred visitors, the sales copy should not be changed or tweaked. Sales copy should always be tested against a large statistical group of visitors, in order to ensure that the copy is given a fair and realistic test.

If the online marketer has a bit more money to start the process, often the best spent money will be to hire a professional copywriter to write the sales copy for the website. Professional copywriters have a skill, and that skill is to create the words that will drive people to buy what you are selling.

"Test Traffic" Is Important To The Process

Most Internet Marketing newbies are still focused on getting those first few hundred visitors to their websites.

At this point, there are systems like Link Referral and Traffic Swarm that can help the new business owner bring in a bit of traffic to their website. In a test with Link Referral, I am seeing 250 visitors per month. The neat thing about systems like these is that other members will review your website and provide good advice on how to improve your website, if necessary. Membership is free for both systems, with an option for paid upgrades.

The Law Of Attraction

While the traffic exchange systems mentioned above can send some traffic to your website, you are not going to get rich participating in those systems.

Once you have positioned your website to convert visitors to buyers, it is time to start attracting a larger number of visitors (potential customers) to your website.

There are a number of ways to do this, but two of the most effective are: Article Marketing and Pay-Per-Clíck Advertising.

Article Marketing

Mark Silver recently produced an exceptional home study course about writing articles that will help you be much more successful in your article marketing activities.

Just last week, a fríend of mine told me that he has not promoted his website in over a year, yet he noticed that his website has a steady stream of traffic to it, from the three-dozen articles that he wrote and distributed in 2006 and 2007. He said that his ebook continues to produce new sales each and every month, and the only thing he can really attribute those continuing sales to is the articles that are available on the Internet that are promoting his website and ebook.

Article marketing, in and of itself, is a promotional tool that will allow a marketer to bring regular visitors to his or her website, and if the website does its job well, then the website will be able to convert those visitors to buyers. This is important, because all businesses need money coming into a website early, to ensure that the business can survive financially, until the long-term "recipe for profit" can be found and duplicated reliably.

Pay-Per-Click Advertising

Pay-Per-Clíck (PPC) advertising is a process where you bid on keywords in the major search engines, through Google Adwords, Yahoo Search Marketing, etc. You tell the search engine companies what words you desire to bid on and how much you are willing to pay for a visitor, and the highest bidders for that keyword phrase will be shown above and to the right of the free results in the search engine results pages.

Keyword research, utilizing systems like Word Tracker, or my favorite, NicheBot will enable you to brainstorm keywords and get a good idea of which keywords might be more profitable for your business.

By utilizing Google Analytics or Yahoo's Panama Full Analytics (traffic analysis), an online marketer can follow a visitor from the search engine to the marketer's sales page. Where this is important is it enables an online marketer to uncover the essential business knowledge of which "keywords" will bring people into a website and help convert those visitors into customers.

Essential SEO Knowledge

What one must keep in mind is that some keywords will deliver visitors who will never buy, while other keywords will deliver visitors who are extremely likely to buy. This one paragraph holds within it the secret to a successful SEO strategy. This is the essential knowledge that a marketer should have, before engaging in any Search Engine Optimization campaign.

Like I said previously in this article, "Although SEO can bring great rewards, it can also be very expensive to implement."

If you are going to spend a lot of money to optimize your website for the search engines, doesn't it make much more sense to target the keywords that will actually help you to earn back your investment?

The Backwards Thinking

The backwards thinking I referred to in the beginning of this article was the idea that many people put SEO in front of their keyword research, keyword tracking and keyword conversion statistics.

An industry I like to pick on is the travel industry. To rank well for the solitary keyword "travel" in the search engines requires an astronomical SEO budget. But most people seeking travel information are looking for something just a bit more specific, like: Disney vacations, Hawaii vacations, and European travel.

So long as a keyword has been proven to convert visitors and sales, then it makes sense to optimize for that keyword. But you will never truly know which keywords will convert visitors and sales, until you have invested some of your budget into pay-per-clíck advertising and traffic analysis.

Once the necessary "keyword" knowledge is in hand, then the marketer can make an investment into search engine optimization for those keywords that can actually make them money, and with good SEO deployment, the marketer can find that they can actually capture a lot of the search engine traffic for specific keywords through the search engines' free listings.

About The Author
Bill Platt has offered article marketing services on the Internet since 2001 at thePhantomWriters.com - As an extension of his article marketing service, he has developed a process he refers to as "Karma SEO". After two years of testing his Karma SEO philosophy, Bill has reached an understanding of how he can finally provide Pay-For-Performance SEO Services. We don't have to pay Google for traffic... They give it to US for FREE!

12 Tips to help build the foundation for a new SEO career

2008-09-10T05:32:00.000-07:00

TIP 1. Set your focus on your clients success.

Stop focusing on sales and start focusing on your client's success! Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about
where they will make their next sale, instead of working on delivering results to the clients they ALREADY have. In so doing, you establish "lifetime" residuals.

Make your client successful and they will literally become part of YOUR sales team.

TIP 2. A difference in your performance is a difference in your profits.

If you are NOT up to speed, you better catch up fast. Truely a difference in your performance is a difference in your profits! If you are not up to speed on solid SEO marketing techniques and methods, start learning now. Take a course or study at a live workshop but however you do it, get your SEO career skills up to speed so you can genuinely help get your customers results. If you can show them a strategy that really puts dollars in their pocket, they'll put dollars in YOUR pocket!

TIP 3. Have confidence in your own strategies and explore profit sharing.

How's your batting average with profit sharing? Don't be afraid to explore this one! If your skills are medium to above average, why not share in the profits yourself? I am referring to offering someone a vertical deal. This would be a deal where you own part of the company in return for making it successful with your SEO skills. Don't brush this off. There are some exceptional deals to be had if you start thinking laterally.

TIP 4. Don't forget community and charitable work.

When's the last time you helped promote a charitable work at NO cost. Build a site and promote it for the literacy council or the Easter Seals Society or your local Rotary Group or your Chamber of Commerce.

Don't forget that this work can OFTEN open unusual and even surprising doors. Help make others successful and you will NOT fail. Many important leaders within your local community will be serving on these committees right next to you!
This is a great way to network and meet new people and help the cause too.

TIP 5. Work on Relationship building and position yourself for success to come.

Watch the latest SEO trends and position yourself to quickly take advantage. The study and practice of SEO has been extraordinary. A few years ago, I never dreamed that my study of optimization would lead to the Internet lifestyle. As a result of our work, we enjoy wonderful repeat business and client loyalty.

If you have not been enjoying good profits, a rewarding lifestyle and being appreciated by your clients, then you need to consider a plan of action.

Tip 6. Set your course of action and get started.

Consider taking a live hands-on SEO workshop which can kick-start your professional SEO career in just a few days of hands-on training. Or if you cannot travel, consider taking an Online SEO Training Course.

Tip 7. Choose which voices you choose to listen to carefully.

You MUST be able to "deliver" and make a difference. Do whatever it takes to get your SEO skills and lateral thinking skills up to speed. In business there are many voices offering free advice. You need to choose carefully who you will listen to.

Tip 8. Run a balanced business.

Are you charging for what your services are worth? There are some folks who charge steeply and don't even know how to get the results. For goodness sakes, if you're good at what you do, make sure you are charging well for your services. You DESERVE fair reward if you're helping other business owners to prosper.
(Some folks are afraid to charge for their work)

Note: The ones that charge steeply but DON'T deliver may make a few dollars initially, but they won't enjoy the customer loyalty, the referral business, and the repeat business that you do, and they won't have a "customer for life" like you will.

Tip 9. Don't forget to recognize and be thankful for the progress you've made.

Yes, this is extremely important. How else can you truly measure your progress unless you benchmark along the way. Be sure to benchmark your victories but even more important, celebrate your CLIENTS' VICTORIES too! After all, you helped bring them about.

Tip 10. Give something back to your community (with gladness).

Look for opportunities to help others who genuinely need help and avoid those who are only after your talents to exploit them. (Trust me, when your SEO talents and success stories increase, you'll have strangers coming out of the woodwork to take you to dinner and wine you and dine you and pick your brain). Proceed with wisdom.

Tip 11. You must be willing to change and take action!

Performing the way you perform now has delivered a certain result. Maybe you're happy with that result. If you're happy with this result, carry on exactly the same way and you should get very similar results. However, if you are NOT happy with your results now, then you must change the way you do things.

Some people go all their life complaining that they would like a better career
or a better position in life and yet they continue taking the same actions and
getting the same results year after year.

Think of it like this...

Same action = same result
Different action = new results

Tip 12. Surround yourself with the high quality people!

Without a doubt, your SEO interests and abilities will make way for many new working relationships. Be sure to carefully choose the people you want to work with. Look for those with whom you can share synergies and be very observant of the skills and abilities within the others that surround you. No single person can operate as effectively as a group of people that work as a team. Learn to choose the right people to work with and recognize the latent strengths and talents that will sometimes be present but initially hidden within the group. Build to your ultimate potential by choosing wisely, encouraging one another and recognizing the talent in one another.

Is a career in SEO right for you?

Are you ready to take your SEO career to the next step?

We would be delighted to meet with you personally and teach you exactly how
search engines work. The beauty of learning new SEO skills, is that it puts you
back into the position of having the power to choose and make your own choices.

Source: http://www.searchengineworkshops.com/articles/career.html

GMI’S Advanced Web Application Development Services

2008-09-03T06:28:00.000-07:00

Web Applications have transgressed geographical boundaries thanks to an ever evolving open global economy. Web apps, a jargon that they are better known by, allows innovative bright ideas from varied sections of the globe to be floated across civilizations opening up new vistas to reach out and be recognized. Business ideas have never had more beneficial breeding grounds, than what is offered now, through progressive thinking applications.

Web Portal Development: Every community, social network, collaboration space, online event is different; this means that growing a successful online social network requires social know-how as well as technical expertise.

The first step is to conduct a needs analysis and assessment, we start with your business reasons, your customer or constituent, your value proposition and the experience that would deliver it, and derive a plan that covers the interlocking technical, social, and marketing infrastructures necessary for growing successful online social networks as desired.
At the end of the assessment period, GMI presents a draft Community Software Requirement Specification and Action Plan. This Community Software Requirement Specification is meant to be a living document that is built flexibly enough to adapt to changing circumstances your online social network may face.
GMI assembles a team of experts who have knowledge of your particular subject domain or market segment, along with experience in organizational development, training, and online facilitation. We work together with your teams to launch, grow, and keep your online social networks healthy.
GMI provides all the support services you need to nourish your virtual community or online social network until it is self-sustaining, We maintain the efficiency of the working of your site and update it in accordance to the changing trend around it.

Social Networking Website Development: GMI has invested over 400 man years in the competitive social networking arena, building core competency in all aspects of its social network development - from visualization and designing to the implementation of robust frameworks that ensure the smooth functioning of the network. Whether an emerging enterprise or a seasoned player in the field, you can count on GMI's expertise to turn your vision into full-fledged community portals that cater to the ever-increasing needs of this service market, yielding greater revenues and higher dividends.

Ecommerce Website Development: Rapidly growing competition and ever-changing market trends have elevated the need of efficient shopping cart software. There is no end to attractive and accessible features that a successful ecommerce solution must have. Choosing the right Ecommerce Solution provider is an intellectual resolution for your business growth. With our extensive e-commerce experience, we are ideally positioned to help you deliver a comprehensive and effective e-business strategy that will encompass communication, marketing and personnel issues for your company's ecommerce solutions. We specialize in ecommerce development Services such as website promotion, website management and maintenance, ecommerce web site development and design, ecommerce portal development, we can assist you with:

Ajax Development: We offer AJAX to develop applications as it offers the following benefits:

For enabling specific portions of a web page to be updated without the need to reload the entire page thereby enabling the creation of rich internet applications.
For utilizating less server resources
For being cross platform and cross browser compatible.
For lending desktop-application like experience on web based applications.
For integrating multiple levels of interactivity on the same page.
For separating data, format and functioning.

About Grey Matter India technologies

Over the years, GMI has undertaken extensive projects, empowering the wireless revolution with innovative solutions aimed at enhancing user experience. GMI is one of the largest independent solution providers in web application development, web portal Development & Offshore software development. To know more about GMI, Visit Offshore Software Development Company.

Search Engine Optimization SEO Glossary

2008-07-08T23:43:00.000-07:00

Search Engine Optimization Glossary terms beginning with A:

Absolute Link:

An absolute link is the entire path to whatever it is your trying to reach.
An absolute link is the direct and full address to a file on the web.
An absolute link is also used for linking to other websites.
An absolute link is a hyperlink that includes the complete URL, consisting of the domain name.
An absolute link is the full URL link to the target page.

Accessibility:

Accessibility is ensuring the access of information is available to the widest possible audience.
Accessibility means access to information for all.
Accessibility is about giving equal access to everyone.
Accessibility is something most web designers consider an afterthought.
Accessibility no current laws in place to enforce it.

AdSense:

AdSense is people paying to advertise on their own web space.
AdSense is a programme that lets normal people earn lots of money from their website.
AdSense is a wonderful opportunity to earn extra capital from the pages of your website.
AdSense is a context based advertising system that analyses page content to suiting ads.
AdSense is fit for random traffic and parked domains.

AdWords:

AdWords are paid advertising in Google rankings.
AdWords are basically small advertisements that appears for a certain keyword search.
AdWords are now displayed in the same colour as standard results.
AdWords are simply those words you pay for to attract clicks.
AdWords are a great way to enhance site exposure and traffic.

Agent Name:

Agent Name. Example Google user agent name is Googlebot.
Agent Name is a process of sending search engine spiders to agent pages, yet sending visitors to what they want to see

AJAX:

AJAX is a dynamic method in which to communicate with server.
AJAX is program that Google Maps needs.

Algorithm:

Algorithm is a method developed to solve a wide variable of problems.
Algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.
Algorithm is one method of unscrambling lots of information.
Algorithm is an equation or, more generally a maths expression.
Algorithm is the study algorithm is called algorithmics and is the core of all computer science.

All The Web:

All the Web is a search engine that returns results as fast as any other.
All the Web is more customizable than most search engines, using skins.
All the Web is owned by Overture.

Alt Attribute:

Alt Attributes are HTML elements specified within image tag.
Alt Attributes is often called Alt Tag, required to provide a text equivalent for an object or image.
Alt Attributes is for someone without a graphical browser so it can make sense of the image.
Alt Attributes is one very strong hint to the content of an image.

Alt Tags:

Alt Tags are used when ever you have an image in your site that is important to the overall massage.
Alt Tag are basically the description of a said image.
Alt Tag are text descriptions within a code that describes the image.
Alt Tag are instructions in the HTML tag that describe graphics.

Anchor Text:

Anchor Text is visible text in a hyperlink.
Anchor Text is used to tell search engines and visitors what the page is about.
Anchor Text is a factor that can increase your search engine rankings for set keywords.
Anchor Text is important for both internal web site structure and external linking.
Anchor Text can be optimized both internally and external.

API:

API is intended to dictate implementation as little as possible.
API is a set of classes used to store and retrieve site wide configuration.

ASP:

ASP is designed to empower independent software.
ASP is purely a microsoft based technology, primarily used on Window NT servers.
ASP is a free code to create an object system for a content and management system.

Automated Submitting:

Automated Submitting is an automatic process that takes place to gain a link.

Search Engine Optimization Glossary terms beginning with B:

Back links:

A Back Link is a HTML link from another site back to your site.
A Back Link is placed from one webmaster to another.
A back Link is a link that points to your site.
A Back Link is very important for SEO purpose.
A Back Link are also called inward links, in links, inbound links or incoming links.

Bait and Switch:

Bait and Switch is a tactic where you offer to sell an excellent product at a very good price.
Bait and Switch is a well known link building strategy, works well with viral marketing.
Bait and Switch is considered to be a spam technique when used in SEO.
Bait and Switch is not good for ranking.
Bait and Switch is advertising something that you do not intend to sell.

Banner Ad:

Banner Ads are different because they are random.
Banner Ads are sold as a CPM basis or on a CPC basis.
Banner Ads are typically bought in-conjunction with keywords.
Banner Ads can be available for download and placement on a third parties website.
Banner Ads are straight HTML text ads that appear in a floating windows.

Bid Management Tool:

Bid Management Tool is a software application that allows advertisers to manage PPC keyword bidding.
Bid Management Tool is designed to manage extremely large keyword lists.
Bid Management Tool is a software that will categories your keyword lists.

Black List:

Black List is part of the spam protection that tells the filter not to allow through.
Black List is the list of unwanted windows, titles and URL's.

Blog:

Blog is also known as a web log.
Blog is your own resume.
Blogs are a new marketing vehicle.
Blog is an indirect form to gain clicks to your website.

Body Copy:

Body Copy is the last part of an ad to be completed.
Body Copy is where your actual selling is done.
Body Copy is any printing on the tab sheet other than the tab extension.

Search Engine Optimization Glossary terms beginning with C:

Cache:

Cache is more expensive than RAM, it is well worth getting a CPU and motherboard with build in cache, in order to maximize system performance.
Cache is identified by cache key which is build as a dot-delimited.

Cgi bin:

Your own CGI bin directory you can, you can store custom CGI scripts that you have written yourself or found on the web.
CGI bin is the custom directory where you normally run your custom scripts.

Clickrate:

Clickrate is the percentage of expressions that result from clickthrough.

Cloaking:

Cloaking is often confused with doorway pages.
Cloaking is serving different content to visitors than the search engines.
Cloaking is search engine spam.
Cloaking is were you can set to sets of content.

Conversion:

Conversion in e-commerce is the result given to a positive sale.
Conversion is a marketers term used for a site visit.

Cookie:

Cookie is an element of data that a website can send to your browser.
Cookie is an "enticement" to get a computer user to visit you.

Cost Per Action: (CPA)

CPA is a fancy way of dressing up a "Affiliate Program"
CPA is a very difficult program to track and is expensive.
CPA is a form of direct advertising.

Cost Per Click: (CPC)

CPC is the price you pay per click to your website.
CPC is advertising such as Google Adwords and Overture.
CPC is a method adopted to gain high volumes of traffic for a set price.

Cost Per Lead: (CPL)

CPL is good but you must follow up for the sale or its not worth it.
CPL is a ratio and strategic metric.

Cost Per Order: (CPO)

CPO is based on every time an order is processed.
CPO is simply the cost column divided by the number of orders received from that station that day.

Counter:

Counter stores data to let you look at your site statistics over a set period.
Counters track web site traffic.

CSS:

CSS is a very powerful way to make good layout.
CSS is what gives web sites their layout and colour.
CSS is supported by all browsers today.
CSS is a style language that defines layouts of HTML documents.

Custom Error Page:

A custom error page is a temporary solution.
A custom error page is called 404b.

Search Engine Optimization Glossary terms beginning with D:

Data:

Data is the storage of information produced from work effort and is manipulated via applications.
Data is a source of information gathered in the one place for search purposes.
Data is lots and lots of information utilized by applications.

Database:

A database is a structured collection of information or data.
A database is one component of a database management system.
A database of information is represented one way and one way only.

Database Driver:

A database driver is just the name of a Java class in X.
A database driver is there to select all values to their initial state.
A database driver is easy for the person skilled in the arts.

Database Generator:

A database generator is assumed to use a memory.
A database generator is for accessing multi-level databases.
A database generator is proportional to the size and complexity of the database schema.

Daughter Window:

A daughter window is an optional creative component and is spawned from 120 x 90 buddy list unit.
A daughter window is a 350 x 300 pixel browser which opens up direct when a visitor accesses you web page.
A daughter window is a new browser window, usually smaller than the existing browser window that pops up when clicked on.

Deep Submissions:

Deep submissions are normally allowed for paid listings only.
Deep submission is the submission of many pages deep in the pages of a website.
Deep submission are found during deep indexing of a particular web page.

Directory:

Directories are a good place for research on topics.
Directories are like catalogues of collective information.
Directories are becoming very popular amongst web developers.

Domain:

Domains are internet addresses to websites.
Domains can be Top Level or Country Code.
Domains must be registered first before use.

Doorway Page:

A doorway page a an HTML page on your website to get better listings at the search engines.
A doorway page is a page that redirects to another page.
A doorway page is build to rank high for a particular keyword or phrase.

Dynamic:

Dynamic is that it will always be measurable.
Dynamic is a built in prefix operator.
Dynamic is specified.

Dynamic Rotation:

Dynamic rotation is standard on most CAD applications.
Dynamic rotation lets different users see different ads on the same page.
Dynamic rotation allows ads to be viewed on different location on a single web page.

Refer - http://ezinearticles.com/?Part-D---a-to-Z-SEO-Glossary-of-Terms-and-Definitions.&id=1300292

Yahoo-Google deal faces scrutiny: antitrust experts

2008-06-20T00:55:00.001-07:00

WASHINGTON (Reuters) - Google and Yahoo face intense U.S. Justice Department scrutiny of their deal to share some advertising revenue, and the heat will likely increase under a new administration, antitrust experts said.

Google, with more than 60 percent of the Web search market, and Yahoo, with 16.6 percent, announced a deal last week that would allow Yahoo to place Google ads on its site and collect the revenue.

The firms said Yahoo's cash flow could grow by $250 million to $450 million (127 million to 229 million pounds) in the first year under the deal, which Yahoo sought as an alternative to software giant Microsoft's $47.5 billion buyout offer.

Yahoo and Google describe the deal as very limited. "These are still independent companies who will continue to compete aggressively," said Yahoo lawyer Hewitt Pate of law firm Hunton and Williams.

But the deal has raised eyebrows among antitrust lawyers.

Bruce McDonald, a Jones Day antitrust attorney and former deputy assistant attorney general, pointed out that the arrangement could lessen Yahoo's incentive to compete vigorously against Google because Yahoo would collect revenue no matter which company placed an advertisement.

Google, Yahoo Clients Defend Tie-Up, Say It May Boost Sales

2008-06-20T00:50:00.000-07:00

June 20 (Bloomberg) -- Google Inc., owner of the most popular Internet search engine, may have some unlikely allies in defending its proposed partnership with Yahoo! Inc.: the very advertisers that critics say may be hurt by the deal.

Microsoft Corp., the software maker that tried to buy Yahoo, and lawmakers argued that the agreement announced last week may reduce competition in Internet marketing and raise prices. Some customers say the arrangement for Yahoo to show ads sold by Google actually may lower their costs because Google ads do a better job targeting Web users.

``The agreement between Yahoo and Google should help the relevancy of our advertising on Yahoo, which should actually make the dollars we spend more efficient,'' said Geoff Atkinson, vice president of tactical marketing at online retailer Overstock.com Inc. in Salt Lake City.

The views of advertisers may help determine whether the tie- up between the two biggest Internet ad companies passes U.S. government muster. Google already gets $7 of every $10 spent on sponsored search links in the U.S., according to researcher IDC in Framingham, Massachusetts.

Google, based in Mountain View, California, and Yahoo, in nearby Sunnyvale, say they will wait up to 3 1/2 months for a Justice Department review before closing the deal.

Waiting will give executives time to address concerns and avoid forcing the government to sue to halt the transaction, said antitrust lawyer Glenn Manishin at Duane Morris in Washington.

Government Review

``We are looking at the proposed transaction,'' Justice Department spokeswoman Gina Talamona said. She declined to comment further.

Google Chief Executive Officer Eric Schmidt said last week the deal will improve the relevance of ads on Yahoo's pages, so customers are more likely to buy. Yahoo CEO Jerry Yang forged the agreement, which Yahoo says may add $800 million in annual sales, after merger talks with Microsoft collapsed.

Google fell $2.18 to $560.20 on the Nasdaq Stock Market yesterday and has lost 19 percent this year. Yahoo, the second most popular search engine, slipped 18 cents to $22.73. Yahoo spokeswoman Diana Wong declined to comment. Google's press office didn't return e-mails.

Among those questioning the deal are Senator Herb Kohl, a Democrat from Wisconsin, who said June 12 that the partnership raises ``important competition concerns.''

`Makes It Easier'

Representative Joe Barton, a Republican from Texas, sent Yang a letter this week with eight questions about it. Harry Alford, head of the National Black Chamber of Commerce in Washington, said in an e-mail last week the arrangement would hurt small businesses that advertise online.

Eric Parkinson, who runs distribution at Empire Film Group Inc. in Beverly Hills, California, disagrees. He said he sees advantages for his company in the Google-Yahoo pact.

``When it comes to online advertising, it's simpler to reach people if the access to the marketplace is controlled by fewer sources,'' said Parkinson, who has released more than 800 movies and is best known for marketing ``The Terminator.'' ``As the market matures and the number of players consolidates, it actually makes it easier.''

Parkinson plans a $750,000 Web campaign for the Sept. 5 release of ``Hounddog,'' a drama starring Dakota Fanning.

Customers will flee if Google abuses its power, Parkinson said. ``If it turns out that Google becomes the bully of the marketplace, hopefully someone will step in and not be a bully,'' he said.

Zappos View

Darrin Shamo, who manages search ads for Zappos.com Inc., the shoe retailer in Henderson, Nevada, said he and his staff have concluded that prices won't change much because of a Google- Yahoo partnership.

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SEO Marketing LLC Helps Webmasters Achieve Top Search Engine Listings

2008-05-05T00:08:00.000-07:00

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"Part of our formula mixes link quantity and quality back links, combined with a great search strategy. The quality links are coming from authority sites, topic specific sites and content related pages to help you rank higher." Notes Kris Kinard, company founder.

Now, if you want even faster results, you may want to consider using SEO Marketing LLC to provide assistance with your pay-per-click campaigns. Whether you're working with Google Adwords, Yahoo or MSN, SEO Marketing LLC can help you get high rankings with just a handful of cheap yet highly-trafficked keywords. In fact, you will only need a budget of $150 a month per website to fund your campaign.

Read Full News at - http://www.prweb.com/releases/2008/05/prweb910234.htm